Leaders in Customer Loyalty, Powered by Loyalty360

Send us a textJason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is owned by the original family who founded it in 1932.LEGO recently won a Platinum award in the Incentive and Reward Design at the 2020 Loyalty360 Awards in its partnership with Oracle. Mark Johnson, CEO of Loyalty360, recently spoke with Whiting about the brand's rewards program and its efforts into winning the award.Read the article and watch the video here.

Send us a textAshley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards.Treasury Wine Estates is an Australian global winemaking and distribution business with headquarters in Melbourne. It was formerly the wine division of international brewing company Foster’s GroupMark Johnson of Loyalty360 recently spoke with Beckman about the ideas behind the 19 Crimes’ winning campaign.Read the feature here: https://loyalty360.org/content-gallery/featured-story/19-crimes-breaks-the-rules-to-win-loyalty-program

Send us a textMark Johnson, CEO of Loyalty360, had the chance to talk with Alan Magee, Vice President of Digital Marketing for Church’s Chicken. Church's Chicken is an American chain of fast food restaurants specializing in fried chicken, also trading outside North America as Texas Chicken or Church’s Texas Chicken.Watch the video here: https://www.youtube.com/watch?v=6pv9n7vfD7U

Send us a textLoyalty360's Mark Johnson interviews Pam Erlichman to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Send us a textLoyalty360's Mark Johnson interviews Guy Cierzan from ICF Next to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Send us a textLoyalty360's Mark Johnson interviews Carlos Dunlap-Beard to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Send us a textWhen it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfaction and deepening client relationships.Since launching its industry-leading, no-fee Preferred Rewards program in 2014, Bank of America has seen a steady stream of member enrollments and an even more impressive use of the loyalty program’s perks and benefits. In six years, the program has grown to more than 7.9 million members across Bank of America’s three offerings: Preferred Rewards for their consumer clients, Preferred Rewards for Business for their small business clients and Preferred Rewards for Wealth Management for high net worth clients. Members across these programs hold more than $1.1 trillion in assets at Bank of America. John Sellers, Bank of America Rewards executive, says members receive billions of dollars in rewards annually, approximately $470 per member.Read the whole article here: https://loyalty360.org/Content-Gallery/Featured-Story/Preferred-Rewards-Delivers-Big-Numbers-for-Bank-of

Send us a textSodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital industries.Loyalty360’s Mark Johnson recently spoke with Dave Trombetta, Senior Marketing Manager for Universities West; Tiffany Darden, Senior Marketing Manager for Universities West; and Amanda Krabbenhoft, Sodexo’s Area Marketing Manager for Universities West.To read the full interview with Sodexo, visit: https://loyalty360.org/content-gallery/featured-story/sodexo-uses-employment-engagement-to-highlight-the

Send us a textMark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39 states.

Send us a textLoyalty360 spoke with Arie Kotler, Chief Executive Officer of GPM Investments, and Michael Bloom, Executive Vice President and Chief Merchandising and Marketing Officer of GPM, about their role as a rapidly growing leader in the U.S. convenience store industry.