

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Episodes
Mentioned books

Feb 16, 2021 • 19min
TELUS Uses Rewards, Social Purpose to Grow Customer Engagement
Send us a textCecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company.TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation in Corporate Social Responsibility category and an Honorable Mention in the Creative Campaign category in partnership with Aimia.Loyalty360’s Mark Johnson recently spoke with Balfour on the TELUS Rewards program and their social impact strategy.

Feb 12, 2021 • 23min
Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives
Matt Goldberg, Director Of Pro Strategy And Loyalty at Floor & Decor, discusses their award-winning loyalty program with unique rewards for professionals, adapting to COVID-19 challenges, analyzing program effectiveness, and the benefits of cross collaboration in Loyalty 360.

Feb 11, 2021 • 19min
Wyndham Focuses on Customers in Winning 360-Degree Honor
Send us a textWyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event.The also captured a Platinum in the Customer Insights & Metrics category, a Platinum in the CX Strategy category, and a Bronze in the Incentive and Reward Design category.Geoff Crossan, Group Vice President for Loyalty and Partnerships at Wyndham Hotels & Resorts, spoke with Loyalty360’s Mark Johnson about the awards, and about their recent changes to several technology platforms they have.

Feb 8, 2021 • 29min
In Challenging Times, Air Canada’s Giveback Program Shines a Light
Send us a textAir Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers.Air Canada recently won a Platinum award in the Innovation in Corporate Social Responsibility category at the annual Loyalty360 awards, as well as a Bronze in the Business Transformation category.Loyalty360’s Mark Johnson recently spoke with Jackie Harkness, Senior Director of Loyalty Planning and Sponsorships, and Valerie Durand, Director of Communications Optimization, about Air Canada's loyalty and rewards program.Click HERE to read the feature article.

Feb 2, 2021 • 32min
How Canada’s SCENE Stays Relevant, Innovative, Loved
Send us a textMatthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program.SCENE also took home several honors at the 2020 Loyalty360 Awards, including a silver award for Business Transformation and gold for Creative Campaign.Loyalty360’s Mark Johnson spoke with Seagrim about changes in the SCENE rewards program, its new partnerships, and it’s recent award.Click HERE to read the feature.

Jan 28, 2021 • 19min
Donatos’ Revamped Loyalty Program Gets Personal
Send us a textErin Corrigan is the Digital Marketing Manager at Donatos, an Ohio-based pizza delivery restaurant franchisor that has nearly 200 locations in 10 states, with the majority of locations in Ohio.Donatos won a Silver award at the recent Loyalty360 Awards in the Customer Insights and Metrics category, and Loyalty360’s Mark Johnson had the chance to speak with Corrigan about their recent rewards and engagement campaigns.Click HERE to read the feature article on Donatos.

Jan 25, 2021 • 20min
Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology
Send us a textJodi Boyce is executive vice president of the fast-casual Denver-based teriyaki franchise, Teriyaki Madness, which features a Seattle-style teriyaki menu with nearly 95 locations in the U.S.Teriyaki Madness has leveraged its loyalty program to thrive amid the pandemic by increasing sales and customer retention. The program's success can be seen in that loyalty members spent an average of 16% to 19% more per order than non-loyalty members.Click HERE to read the feature article.

Jan 20, 2021 • 30min
Team Engagement is Key to The GIANT Company’s Loyalty Launch
Send us a textThe GIANT Company is a U.S. supermarket chain that operates 186 stores in, Pennsylvania, Maryland, Virginia, and West Virginia. They operate full-scale supermarkets under the GIANT and MARTIN’S banners, along with small-scale urban stores known as GIANT Heirloom Markets and offers online grocery services through its GIANT Direct and MARTIN’S Direct bannersAt the recent 2020 Loyalty360 Awards, The GIANT Company took home awards in the Business Transformation and Employee Engagement & Impact categories.Loyalty360 CEO Mark Johnson had the chance to talk with Jessica Printy Groves, the Brand Manager for Loyalty Marketing, and Emily Mikus, the Director for Loyalty and Shopper Marketing, about The GIANT Company’s recent efforts.

Jan 19, 2021 • 24min
Consumer Community Grows Veggies Made Great Brand
Send us a textVeggies Made Great's goal is to inspire people to love eating veggies by creating high-quality, delicious, and nutritionally smart, veggie-rich foods that are ready to eat and available everywhere.Loyalty360's Mark Johnson recently spoke with Christine Luongo, Senior Brand Manager for Veggies Made Great, which recently took home a Silver at the 2020 Loyalty360 Awards in the Customer Engagement and Advocacy category in partnership with Vesta.

Jan 13, 2021 • 11min
Domino’s Relies on Product Insurance to Build Customer Loyalty
Send us a textVanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector.Domino’s took home a gold in the CX Strategy category at the recent 2020 Loyalty360 Awards program, an award that honors the overall goals of a brand strategy to it build customer loyalty and achieve its customer loyalty goals.Loyalty360 CEO Mark Johnson spoke with Peña about Domino’s current brand strategies and what the future looks like in customer engagement.Read the feature and view the video HERE.