Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

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Loyalty360's Mark Johnson interviews Tom Car, Chief Marketing Officer of Chicken Salad Chick.

Tom Carr says there are still some business associates who are surprised that a restaurant chain can focus only on the concept of chicken salad, let alone be successful at it.

“It surprises people,” says Carr, Chief Marketing Officer for Chicken Salad Chick, which has grown to more than 185 restaurants in 17 states and debuted on the Inc. 5000 list of America’s Fastest-Growing Private Companies at #37 in 2016. Read the feature here: https://loyalty360.org/Content-Galler...