AARP Rewards Grows Membership with Intentional Touchpoints

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Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members.

AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility Category at the Loyalty 360 awards. Mark Johnson, CEO of Loyalty360, recently spoke with Samuels about their campaigns and rewards programs.