Giant Food’s New Loyalty Program Builds on Digital Relationship

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Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores. 

In 2020, Giant Food won a Silver award in the Loyalty Program Design at the Loyalty360 annual awards.

Loyalty360 CEO Mark Johnson recently spoke with Draude and Butler about their customer engagement programs.