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Founder's Journal

Latest episodes

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Oct 23, 2023 • 28min

Why Storytelling is the Key to Your Pitch

Robbie Crabtree, ex-Lawyer, now Co-Founder of Potential AI, discusses the power of narrative storytelling in startup pitches. They explore key elements of a great pitch, importance of storytelling, and crafting effective pitch decks for founders.
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Oct 20, 2023 • 16min

4 Reflections Bringing Me Closer to My North Star

The host reflects on breakthroughs in content, social media, and podcast structure. They discuss the significance of having a guiding purpose, updates on their businesses, and share interesting learnings from podcasts and conversations.
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Oct 18, 2023 • 17min

How To Remove Your Limiting Beliefs

Alex Lieberman, entrepreneur and ghostwriting agency founder, opens up about his limiting beliefs and shares tips on how to remove them. Topics include understanding and overcoming limiting beliefs, gaining awareness and navigating them, the impact of beliefs on action and results, and the power of visualizing success.
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Oct 16, 2023 • 28min

How My Company Went From Zero to a $10 Million Run Rate

The former podcast co-host, Jesse Pujji, discusses the growth of his business, Growth Assistant, achieving a $10 million run rate in two and a half years. They explore the concept of growth assistant, discuss revenue, customer growth, lessons learned, and the importance of trust in business.
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Oct 13, 2023 • 33min

Why The Future of the Creator Economy is Bright

Alex Lieberman interviews Ahad Khan, CEO of Kajabi, about the future of the creator economy and how Ahad built Kajabi. They discuss the vision for the creator economy, different ways creators monetize their platforms, advantages of hybrid work, evangelizing and building partnerships, and the importance of culture, vision, and fundraising.
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Oct 11, 2023 • 12min

Why Entrepreneurs Should Embrace the Boring

In this podcast, the host emphasizes the importance of embracing the boring aspects of building a business. They discuss the pressure entrepreneurs feel to focus on flashy elements and share their personal experience with Story Arbor. The speaker reflects on the reality of building a business, highlighting the importance of refining the product and expanding the client base. Additionally, they discuss the significance of prioritizing unsexy inputs and being patient in the entrepreneurial journey.
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Oct 9, 2023 • 21min

These 8 Business Ideas Were Pitched To Me. I Pick My Favorites.

In this episode, Alex Lieberman evaluates 8 business ideas pitched to him, including franchised tech support service, evening daycares, a parenting service, a direct-to-consumer carpet brand, lean operations for a company, creating a Blinkist-like platform for health podcast summaries, selling collectible items, a members-only coffee shop, and a virtual AI-assisted memoir writer.
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Oct 6, 2023 • 14min

The Secret to Bootstrapping Your Business

Alex Lieberman and Jesse Pujji discuss bootstrapping a business vs. raising money. They explain the concept of bootstrapping, its benefits, and the mindset and metrics needed. They also delve into product-market fit, scaling a bootstrap business, and the incentives of venture-backed vs. bootstrap businesses.
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Oct 4, 2023 • 15min

How To Become a More Conscious Leader

Explore the concept of leading above or below the line and the importance of curiosity in conscious leadership. Understand the concept of operating above or below the line and how our brains react to threats. Discuss the significance of self-awareness in leadership and the concept of context versus content. Learn about identifying and addressing the fears that shape our leadership narratives.
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Oct 2, 2023 • 10min

The Difference Between a Logo and a Brand

Discover the distinction between a logo and a brand, and the challenges of building a unique product. Learn the importance of substance over superficiality when establishing a brand, including the significance of trust and three ways to impress customers.

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