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Greg Eisenberg shares his approach to mining the internet for business ideas. He emphasizes the importance of using software tools to find emerging trends and hidden ideas on the internet. He suggests that people should move away from relying on personal experiences or random brainstorming sessions fueled by wine or coffee, and instead, use software tools to come up with business ideas. Greg recommends using Product Hunt's launch archive to look for validated ideas and exploring Reddit communities to find patterns and problems that can lead to valuable business ideas.