Founder's Journal

Bootstrapping vs. Venture Capital

Dec 20, 2023
Jason Fried, co-founder and CEO of 37signals, discusses the tradeoffs of bootstrapping vs. venture capital. They examine the unconventional approach of their bootstrapped company, the value of focusing on costs and product in a hyper-competitive space, starting as an agency to fund a software-based business, and the concept of optionality in shaping a business.
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