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The speaker shares their plan to make HubSpot go viral on social media and national television by telling a crazy story of how they and their friends got free tickets to the college football national championship. They discuss the expensive ticket prices for the game and ponder if a brand would sponsor their attendance. They share an example of taking a riskless bet that gained a lot of engagement and talk about their experience of reaching out to brands for sponsorship. They also discuss a unique marketing campaign idea involving wearing orange shirts with letters to stand out in a football stadium and creating buzz for the brand through social media and live updates. Finally, they explore how to build momentum for a company by generating content and involving the audience in the journey.
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Quick takeaways
- The podcast highlights the importance of taking unconventional and shameless actions as an entrepreneur, showcasing how Alex Lieberman secured free tickets to the college football national championship by proposing a guerrilla marketing campaign to HubSpot.
- Creating compelling content, generating buzz, and crafting a captivating story are crucial for successful marketing campaigns, as demonstrated by Alex and HubSpot's 'Where's Waldo' themed strategy for the game.
Deep dives
The Story Unfolds: From Michigan's victory to securing free tickets
In this podcast episode, Alex Lieberman shares the incredible story of how he and his friends secured free tickets to the college football national championship game. Following Michigan's unexpected victory over Alabama, they wanted to attend the game, but ticket prices were exorbitant. Alex brainstormed and tweeted a proposition for a brand to pay for their tickets in exchange for guerrilla marketing. After initial disappointment, several major brands expressed interest, and ultimately, HubSpot agreed. The episode highlights the power of riskless bets, the importance of being willing to do unconventional and shameless things as an entrepreneur, and the value of taking calculated risks to create momentum.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode