Founder's Journal I Did Something Crazy
Jan 8, 2024
The speaker shares their plan to make HubSpot go viral on social media and national television by telling a crazy story of how they and their friends got free tickets to the college football national championship. They discuss the expensive ticket prices for the game and ponder if a brand would sponsor their attendance. They share an example of taking a riskless bet that gained a lot of engagement and talk about their experience of reaching out to brands for sponsorship. They also discuss a unique marketing campaign idea involving wearing orange shirts with letters to stand out in a football stadium and creating buzz for the brand through social media and live updates. Finally, they explore how to build momentum for a company by generating content and involving the audience in the journey.
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