
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Aug 28, 2023 • 14min
Why Founders Should Choose Good Quests
In this episode, Alex Lieberman discusses the concept of choosing good quests and reflects on his own journey. He explores the importance of building generation defining companies and leveraging unique skills. The podcast also touches upon balancing quests and personal priorities, and highlights examples of companies on good quests to inspire others.

7 snips
Aug 25, 2023 • 17min
How Hoka Ran Away With The Competition
Explore the meteoric rise of Hoka, the popular shoe brand that went from less than 10% to nearly 40% of its parent company's revenue. Learn about Hoka's history, the great product solving a big problem, and the obsessive focus on a core audience. Discover how Hoka rose so quickly and their shift in marketing strategies.

12 snips
Aug 23, 2023 • 15min
3 Frameworks to Hiring Top Talent w/ Romeen Sheth
Romeen Sheth, expert in hiring top talent, shares 3 frameworks related to talent: choosing where to work, developing a personal working guide, and switching roles. He emphasizes rigor and thoughtfulness in evaluating career decisions, substance over perks in hiring, and the importance of person-problem fit. Listeners are encouraged to utilize these frameworks for career decisions.

Aug 21, 2023 • 14min
Inside the Mind of Elon Musk
Esther Crawford, former director at Twitter, gives an intimate look at working with Elon Musk and the moments leading up to Twitter's sale. Topics include the challenges of company growth, Elon Musk's leadership style, and the impact of success on personal relationships.

Aug 18, 2023 • 14min
Why Vacationing Is Actually Good For Your Company
Reflections on a vacation trip to Africa and how it helped gain a new perspective on the company. Breaking phone addiction and forming new habits. Lessons on working efficiently from observing lions. The power of surprising and delighting customers. Benefits of vacationing for the company.

Aug 16, 2023 • 11min
Use This Playbook For BIG Disagreements At Work
Learn how to handle disagreements at work with a two-part playbook. Discover the importance of resolution and understanding. Get tips on navigating disagreements, separating emotions, and taking action. Find out how to effectively disagree by setting ground rules, sharing perspectives, and questioning assumptions.

6 snips
Aug 14, 2023 • 15min
8 Biases That Cloud Decision-Making (and How to Manage Them)
Episode 28: Alex Lieberman (@businessbarista) runs through 8 biases that affect all business leaders and decision-making. He ties real-life examples during the early days of Morning Brew to each bias and the reflections from those experiences. By acknowledging these potential blindspots, this will help prevent making poor decisions based on feeling and more on tangible evidence. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.comLinks:
https://twitter.com/MnkeDaniel/status/1683814657474134017?s=20 #FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

22 snips
Aug 11, 2023 • 24min
How I Built The Hustle w/ Sam Parr
Episode 27: In another edition of a guest entry for Founder’s Journal, Sam Parr (@thesamparr) shares the secrets of how he built The Hustle, a wildly popular newsletter covering business and tech that was acquired by Hubspot in 2021. In this episode, learn all the tools that will provide the necessary data to make informed decisions. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.comLinks:
https://www.ideationbootcamp.co/
https://joinhampton.com/
https://www.reddit.com/r/fatFIRE/
https://www.comparitech.com/
https://www.gov.uk/government/organisations/companies-house
https://www.oracle.com/cx/advertising/measurement/
#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyonesEpisode Type (Full/Bonus/Trailer): FullEpisode Rating (Clean/Explicit/Unspecified): Clean [unless REALLLY not clean]Season Number: 1Ep Number (same as prev pubbed ep for Bonus/Trailer): 027 Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 9, 2023 • 8min
How To Make The ‘Right’ Mistakes
Alex Lieberman, an entrepreneur reflecting on his mistakes in business. He discusses holding employees accountable while creating a safe environment, types of mistakes for growth, evaluating consequences and risks in decision making.

5 snips
Aug 7, 2023 • 12min
4 Characteristics Your Top Talent Should Have
Episode 25: Alex Lieberman (@businessbarista) has hired the first employee for his business. It’s a pivotal moment and crucial time as it can set the tone for future success. If you’re trying to look beyond the resume, your top, early talent should have these 4 key characteristics: critical thinking, obsessive brain, self-awareness, and a force of nature. Timestamps:(00:57): Reflecting on how to hire(02:01): The first employee resignation(03:52): The interview process(07:50): 4 characteristics of great talentSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices