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Esther Crawford, former director at Twitter, gives an intimate look at working with Elon Musk and the moments leading up to Twitter's sale. Topics include the challenges of company growth, Elon Musk's leadership style, and the impact of success on personal relationships.
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Quick takeaways
- The shift from meritocracy to bureaucracy and the feeling of running in place is a common challenge for companies at a certain scale.
- Elon Musk's leadership style encompasses charm, humor, and peculiar personality quirks, but also mood swings that create an atmosphere of uncertainty.
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The Organizational Challenges of Growth
Esther Crawford, a former Twitter employee, shared her experience of working at Twitter before and after Elon Musk acquired the company. She highlighted the challenge many companies face as they grow, becoming siloed and bureaucratic. Her observations validated the sluggishness of Twitter's product evolution and growth. This shift from meritocracy to bureaucracy and the feeling of running in place is a common challenge for companies at a certain scale. Crawford theorized that hiring executives indoctrinated in a political culture and accumulating organizational debt contribute to this unfortunate cultural shift.
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