Founder's Journal

Episode 24: Alex Lieberman (@businessbarista) does his temperature for the week where he shares what went well, what didn’t, and what he learned. Multimedia has grown tremendously at Morning Brew and Alex celebrates the big steps it’s taken. Social media is a constant distraction — that’s why Alex is hiring a productivity coach. Alex learns the origins of how the idea of Pokémon turned into a $100 billion businessTimestamps:(01:21): Getting over the multimedia hump(04:41): Hitting revenue target at Storyarb(09:02): Social media distracts(10:10): Pokemon’s origins(12:16): The halo effectSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 23: Alex Lieberman (@businessbarista) has insecurities and he wants to share it with the world. Leaders are often perceived as being impervious to any shortcomings they may have in their business, personalities, or abilities. Here are the reasons why you should consider being more open about your insecurities.Timestamps:(01:14): Should you share your insecurities to investors?(02:52): 4 skill sets of daring leadership(05:09): My own insecurities(08:10): Why share at all?Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 22: Often the most successful people have an inner circle that they trust and can turn to when they need support. Alex Lieberman (@businessbarista) shares this quick 9 step exercise to identify, audit, and elevate your inner circle to make sure you are surrounding yourself with the right people to enable your success. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal  here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today:  https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 21: Did you know that 90% of the world’s data was created in the last two years? There’s an abundance of content out there. Alex Lieberman (@businessbarista) shares his tips on how to cut through the noise and find content that interests you and helps your business. Timestamps:(00:26): The state of content on the Internet(03:56): My curated list of content(07:03): How to cut through the noiseSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 20: Alex Lieberman (@businessbarista) shares his takeaways from Bob Iger’s memoir The Ride Of A Lifetime. Considered one of the most prominent CEOs of all-time, his journey is filled with peaks and valleys. While there are multiple lessons every entrepreneur can learn from in his memoir, this episode highlights the skill of compartmentalization for leaders during times of tragedy. Timestamps:(01:18): Intro(02:11): Orlando shooting(06:12): Learn to compartmentalize(09:04): How to manage a business during griefSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 19: Alex Lieberman (@businessbarista) was never trained in sales, yet forced to become a salesperson through the journey of his business building. Why? Because it’s the skill that will ultimately grow your business. Here are 8 strategies that any person can use regardless of your sales level. Timestamps:(01:55): Tip #1 - Do your homework(03:08): Tip #2 - Offense vs. defense(04:07): Tip #3 - Use weaknesses to your advantage(05:22): Tip #4 - Anticipate questions or concern(07:02): Tip #5 - Treat customers as humans(08:15): Tip #6 - Reflect back your understandings(09:14): Tip #7 - Focus on strengths over competitors (10:23): Tip #8 - Set clear expectationsSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 18: When it comes to an idea, we naturally try to identify the solution to any problems we inevitably encounter. In the world of Chess, amateur players tend to resort to this solution-centric thought process. However, grandmasters spend time falsifying their idea before they make their next move. This is called the falsification ratio. Alex Lieberman (@businessbarista) breaks down what the ratio is and how it can relate to the world of business, but also why it can be impractical in reality.Timestamps:(01:01): Intro(01:30): The falsification ratio(03:53): Why falsification ratio is harder than you thinkLinks:  Notes on Puzzles - Nabeel S. Qureshi  Think Like a Super-GM: Adams, Michael, Hurtado, Philip  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 17: Alex Lieberman (@businessbarista) runs through 10 startup ideas and determines why he would (or wouldn’t) take an investor meeting. These are real ideas that’s been pitched to him, and while some seem like viable businesses, he has to consider if they are solving a problem and have a substantial market. This is a great exercise to get into the minds of investors…it’s Startup Crossfit! Timestamps:(01:14): Idea #1 - 1 million kids climbing(02:21): Idea #2 - Business coaching firm by vets(06:25): Idea #3 - Catch up with friends app(08:32): Idea #4 - Retro tech your digital playlist(10:28): Idea #5 - Ice cream truck franchise(12:57): Idea #6 - End of life planning platform(13:29): Idea #7 - Tutoring marketplace(14:46): Idea #8 - Liquid Death of conversation starters(17:12): Idea #9 - Semi luxury bus company(18:38): Idea #10 - Marketplace for semi-private student coachingSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 16: Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) share the story of how they started Our Future, the #1 source of business for GenZ. After building a massive following on TikTok and garnering millions of views on their short-form explainers, they were acquired by Morning Brew. But post-acquisition life only brought a new set of challenges. Learn about the considerations and consequences of selling your business from these young and talented entrepreneurs. Timestamps:(03:01): Intro(09:58): Attracting investors(13:55): Managing expectations(17:32): Unlocking synergies with your new partnerLinks: Our Future Podcast Our Future IG Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 15: It’s our first ever mailbag episode! Alex Lieberman (@businessbarista) answers questions that cover whether you should be worried about someone stealing your idea, what to do in the first 90 days of starting a business, how to leverage your network whether big or small, and knowing when to pivot. Timestamps:(01:01): Intro(02:21): How quickly should you have investor convos?(09:25): Do you have a playbook in your first 90 days?(16:42): Can you build a business without a big network?(20:35): What is your framework on when to pivot?Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices