
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Sep 12, 2018 • 1h 1min
Dr Wayne Westcott - Is High Intensity Strength Training Enough? (#159)
Wayne L. Westcott, Ph.D., is professor of exercise science at Quincy College in Quincy, Massachusetts. Dr. Westcott has been a strength training consultant for numerous organizations, including the U.S. Navy, the U.S. Air Force, the American Council on Exercise, the YMCA of the USA, General Motors, and Nautilus. He has authored 28 books/textbooks, and more than 90 peer-reviewed research/academic papers. It's an honour and privilege to speak with Dr Westcott again. In this episode, we cover a lot of ground in terms of exercise science related to resistance training and protein consumption as well as mediators for muscle growth and the potential need for speed and power work alongside high intensity strength training. Check out my Part 1 with Dr Westcott HERE Contact: Email Dr Westcott to wwestcott [@] quincycollege [dot] edu Phone him on +1 617 984 1716 (US) Highlights include: The benefits of resistance training on myokine secretion The most effective exercise and diet for body recomposition according to science How and why it may be important to develop speed and power in activities alongside HIT ... and much, much more Access behind-the-scenes with me on Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Sep 7, 2018 • 1h 1min
Dr. Martin Gibala - HIT vs HIIT (#158)
Martin Gibala, Ph.D. is a professor and chair of the Department of Kinesiology at McMaster University in Hamilton, Canada. His research on the health benefits of interval training has attracted immense scientific attention and worldwide media coverage. He is the author of a bestselling book, The One-Minute Workout: Science Shows a Way to Get Fit That’s Smarter, Faster, Shorter. Martin has published more than a hundred peer-reviewed articles, is frequently invited to speak at international scientific meetings, and has received multiple awards for teaching excellence. Highlights: HIT vs HIIT - do you need both? The potential downsides of HIIT How HIIT can help you perform in endurance based events …. and much, much more Let me know what you think about the HIT vs HIIT in the comments below! Get access to behind-the-scenes, my random thoughts, HIT tips and tricks, and other goodies on my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Sep 2, 2018 • 49min
Should I Bulk Up? (#157)
It's been a while since I recorded a podcast on my own training and diet journey. In this podcast, I talk about my own physical insecurities and new approach to diet to see if I can add more muscle mass whilst minimising fat gain. Since recording this, I was reminded that muscle gain, at my level, is a marathon, not a sprint. Therefore, I'm looking to continue this experiment for the rest of 2018 to see what happens. I will keep you posted! This is my current A/B routine performed once every 3-5 days. The details of the protocol are provided in the podcast. For images and instruction for each exercise, please see Project Kratos and some links below: A Routine Pushup Pull up or chin up (alternated) Single legged squat (alternate starting left or right leg) Neck extension Neck flexion B Routine Seated row Overhead press Leg raises Single leg dumbbell calf raises Prone trunk extension Neck lateral Highlights: How to think about optimising muscle hypertrophy over the long term How to balance the pursuit of muscle gain with the preservation or improvement of health span Why cultivating a healthy perspective toward your physical appearance is really important …. and much, much more Get more HIT customers HERE Would you like to support Corporate Warrior? Please see my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Aug 29, 2018 • 1h 22min
Dave and Patty Durell - Hiring, Overcoming Failure, and High Intensity Nation (#156)
Dave and Patty Durell co-own and co-operate Rock Solid Fitness, a one-on-one personal training studio in Dunedin, Florida. Both Patty and Dave have an extraordinary fitness and business resume. Dave has been helping people improve their health for over 36 years. He has worked as a Fitness Center Manager, Personal Trainer, Licensed Physical Therapist Assistant, and Collegiate and NFL Strength and Conditioning Coach. He is also the founder of High Intensity Nation, previously a HIT blog and podcast, which has been a huge inspiration and resource for my own work. Dave holds an Associate’s Degree in Physical Therapy from Housatonic Technical College; a Bachelor’s Degree in Physical Education from Southern Connecticut State University; and a Master’s Degree in Health Fitness Administration from Southeast Missouri State University. Patty Durell has been helping people achieve their fitness goals for over 23 years. She is a Master Level Personal Trainer, Certified Conditioning Specialist, Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation. Patty practices what she preaches and has lost over 40 pounds, and kept it off, through proper exercise and nutrition. Patty has been a popular speaker to fitness and medical professionals, corporations, college and high school students and many support groups. Contact Rock Solid Fitness: Facebook Instagram Twitter Highlights: The potential problems with business partnerships How to cultivate a positive and empowering culture The complete Rock Solid Fitness hiring strategy and process …. and much, much more Grow your high-intensity training business HERE Would you like to support Corporate Warrior? Please see my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Aug 25, 2018 • 1h 15min
Simon Melov, PhD - How Exercise Reverses Aging (#155)
Simon Melov, PhD, heads the Buck Institute’s Genomic Core, which explores the role of the energy-making units inside cells, the mitochondria. Simon's research focus is in identifying molecular hallmarks of aging to guide the development of anti-aging therapies. Melov received his PhD in Biochemistry from the University of London in the UK. He held positions at Emory University in Atlanta and at the University of Colorado in Boulder before joining the faculty of the Buck Institute as an associate professor in 1999. Other research interests include the age-related bone disorder osteoporosis, age-related heart disease, the role of methylation in the aging human genome, and developing molecular techniques to better understand single cell changes with age. In a landmark study, Melov and collaborators showed that the more vigorous pattern of gene expression found in young adults could be partially restored in older adults who followed a strength training exercise program for 6 months. Highlights: The benefits of resistance training for health and anti-aging What exercise is considered optimal for health-span and longevity The pros and cons of rodent-based studies …. and much, much more Grow your high-intensity training business HERE Would you like to support Corporate Warrior? Please see my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Aug 16, 2018 • 1h 28min
Dr. Bryce Lee - How To Combine Physical Therapy With High Intensity Strength Training (#154)
Dr. Bryce Lee (Insta: strengthspaceva) is a former Surface Warfare Naval Officer turned Director of Therapy and Co-founder of StrengthSpace, a provider of resistance-based exercise and physical therapy services. Bryce is a former Crossfit and Kettlebell addict and following a string of acute and overuse training injuries, became a Body By Science devotee, and eventually began training a few private clients, mainly as a hobby. Bryce doctoral prgram focus on orthopedics, pain neuroscience and the relationship between systemic inflammation and “mechanical” disorders like tendinopathy and osteoarthritis. Once he was promoted to Director of Therapy, Bryce was able to prioritize education of patients and this eventually afforded him the opportunity to open StrengthSpace. This was a really fun episode and the first on this show to foray into the world of physical therapy and strength training. Highlights: The political climate of physical therapy science The practices from physical therapy which Bryce has incorporated into his strength training service How to screen and work with injured or physical impaired clients A quick discussion on tactics for optimal hypertrophy .... and much, much more Grow your high-intensity training business HERE Get 10% OFF HITuni.com High Intensity Training Courses and Certifications HERE Would you like to support Corporate Warrior? Please see my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Aug 9, 2018 • 57min
Brandon Jonker - Does Repetition Duration Matter? (#153)
Brandon Jonker (Brandon [@] Jonkercc [dot] com), former Director of Operations at Discover Strength, is a small business executive with a proven track record in the successful implementation of operations management principles and tactics to help scale and optimise a fitness business. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the country. Brandon joins me on the podcast to discuss Discover Strength's repetition duration study and the operations management cornerstones that help make Discover Strength one of the fastest growing high-intensity studio businesses. Highlights: We discuss the recent Discover Strength study on the Results and Application of the Repetition Duration How to create an exercise menu that improves personal training service quality How to shadow trainers to improve client retention ... and much, much more! Grow your high-intensity training business HERE Get 10% OFF High Intensity Training Courses and Certifications HERE Would you like to support Corporate Warrior? Please see my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Jul 31, 2018 • 1h 29min
Mike Pullano - The Evolution Of Health Clubs, ARX Startups, And ARX Muscle Hypertrophy (#152)
Mike Pullano is the Product and Fulfilment Manager at ARXFit, which he uses to exercise an average time of 7 hours and 8 minutes PER YEAR. In this episode, Mike and I do a deep dive on ARX technology to understand its role in the evolving exercise market, how business can incorporate ARX into their service portfolio and whether or not it's superior for stimulating optimal muscle hypertrophy. Highlights: The evolution of health clubs: from big-box gym to boutique A deep review of the features and function of ARX Strategies for ARX-based startups who also want to provide infrared sauna, vibration therapy, red-light therapy, and more. Why Mike believes ARX is the most effective tool available for optimising muscle hypertrophy And much more Get 15% off High Intensity Training Courses and Certifications and 60-Days FREE access to the Corporate Warrior Membership to help you grow your strength training business – Click HERE (only available till end of July 2018) Would you like to support Corporate Warrior? Please see my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Jul 29, 2018 • 1h 31min
Abe Williams & Mike Pullano - How To Build A Profitable Strength Training Business With ARX (#151)
In this episode, my guests are Abe Williams (Co-Founder of EverStrongSF) and Mike Pullano (Product and Fulfilment Manager at ARXFit). EverstrongSF is a fast-growing high-intensity strength training facility in San Francisco using ARX and MedX to provide a highly effective, efficient, and evidence-based exercise service. Everstrong SF have leveraged ARX technology to differentiate their business and offer the most leading-edge exercise service in the San Francisco Bay Area. "We were profitable by day eleven." - Abe Williams, Co-Founder EverstrongSF In this episode, Abe tells his own fascinating health and fitness story that led to him become a high-intensity advocate and co-found EverStrongSF. Together, Mike and Abe describe how to start and grow a profitable ARX-based business. Get 15% off High Intensity Training Courses and Certifications and 60-Days FREE access to the Corporate Warrior Membership to help you grow your strength training business – Click HERE (only available till end of July 2018) Would you like to support Corporate Warrior? Please see my Patreon HERE Highlights: Abe's journey from CrossFitter to high-intensity trainer How to start and grow a profitable strength training business using ARX How to generate leads with effective PR How to price and package ARX for maximum profitability How to differentiate your strength training business How to use ARX to guarantee client progression over the long-term … and much, much more This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Jul 26, 2018 • 1h 10min
Ali Watts - How To Generate More Online Revenue In Your Fitness Business (#150)
Six years ago, Ali Watts left the corporate world in Sydney, Australia, to follow her passion - helping people transform their bodies and minds through fitness and nutrition. She began her journey as a personal trainer and yoga teacher. Now, amongst other things (such as being a bad ass fit chick) she runs a quickly expanding Health Coaching business (employing other Health Coaches), is an owner of a S & C gymnastics studio and assists other business owners in the fitness and health industry to take their business to the next level. A while back, Ali kindly interviewed me on her podcast, Ali Fitness. I really enjoyed talking to Ali, and it quickly occurred to me that she is a very capable entrepreneur. She understands how to grow online and offline fitness businesses fast. To get a FREE business consultation with Ali, email Ali on ali [@] ali [dot] fitness Contact Ali: Facebook Linkedin Twitter Instagram Get 15% off High Intensity Training Courses and Certifications and 60-Days FREE access to the Corporate Warrior Membership to help you grow your strength training business – Click HERE (only available till end of July 2018) Fancy supporting Corporate Warrior? Please see my Patreon HERE In this episode, we cover: The most important questions to ask yourself before you create any online product or service How to discover what your clients will purchase from you Why you need a business coach … and much more This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE