
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Nov 9, 2018 • 1h 7min
Ted Harrison – How To Motivate Yourself And Your Clients In High Intensity Strength Training For Maximum Results (#169)
Ted Harrison (Facebook / Twitter) is a UK-based, High-intensity trainer and the owner of Vital Exercise, a private exercise studio specialising in strength and conditioning. Ted has spent over three decades helping people transform their health and build their best physiques using an evidence-based exercise approach. This is Ted's third appearance on the podcast. Check out Episode 1 and Episode 2. In this episode, we cover: How to motivate yourself to train hard How to motivate yourself to train clients during long tough days and over the long term How to motivate clients to train hard and achieve best results … and much, much more I have had multiple requests for content on training motivation. This is the ultimate actionable and raw episode on motivation in a variety of high intensity training contexts. Get exclusive access to HIT Business resources and monthly expert Q&As here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Nov 5, 2018 • 1h 46min
Dr Carrie Diulus - The Spine Surgeon And Thriving Type-1 Diabetic On A Plant-Based Ketogenic Diet (#168)
Dr. Carrie Diulus (Twitter, Instagram, Facebook) is a thriving Type 1 diabetic who utilizes a low-carbohydrate diet with specialized insulin strategies both for herself and her diabetic patients to have a powerful impact on the management of these conditions. Dr Diulus received her medical degree from Northeast Ohio Medical University, did three years of residency in anatomic and clinical pathology at Summa Health System in Akron, Ohio, and completed a six-year residency-training program in orthopedic surgery at the Cleveland Clinic in Ohio. She completed a spine fellowship with the SpineCare Medical Group in San Francisco. Dr. Diulus is also a recognized leader in healthcare information technology. She is the CEO and founder of Speira Health (formerly C. Diulus, LLC) and a former Senior Clinical Associate for Tres Rios Group and Amati Health. Together these companies align to form a unique team of physicians and business analysts who work with healthcare providers, developers, and investors to identify breakthrough strategies that align healthcare IT initiatives, products and services with enterprise goals and market opportunities. Previously Dr. Diulus served as Medical Director within the Information Technology Division at the Cleveland Clinic from 2011-2014. Dr Carrie Diulus is one of the most interesting and impressive human beings I have ever spoken with. It was a great pleasure for me to have her on the show and I am so excited for you to hear what she has to say about all things health, nutrition and exercise related in this podcast. In this episode, we cover: How a type-1 diabetic uses a low-carb plant-based diet to thrive Optimising muscle gain and performance vs optimising health span and longevity How to improve spine health with inversion tables, swimming, and strength training … and much, much more Get exclusive access to HIT Business resources and monthly expert Q&As here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Oct 31, 2018 • 1h 34min
James Steele, PhD - The Problems With Measuring "Effort" In Resistance Training Science (#167)
James Steele, PhD (Instagram / email - james.steele [@] solent.ac.uk) is the Principal Investigator at Ukactive Research Institute and Associate Professor of Sport and Exercise Science at Southampton Solent University, UK. He has published many peer reviewed articles on a variety of areas relating to health and fitness with particular focus upon the impact of resistance training. In his role at UKactive, Dr Steele is working to translate academic expertise into real world practice, and utilise the insight of what is happening on the ground with Ukactive members to further the knowledge of what works in getting the the UK moving. Listen to my previous podcasts with James here. In this episode, we cover: James's role in changing and improving the physical activity guidelines in the UK A review of James's research into the role of effort in resistance training and it's importance in future research and personal training James's current workout routine The upsides and downsides of the quantified self movement How meaningful statistical significance is in most resistance training science. … and much, much more Build a Highly Profitable HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Oct 24, 2018 • 1h 30min
Arjan Meijer - How To Fit HIT Around A Very Physical Job (#166)
Arjan Meijer is from the Netherlands and has been training with weights since the 80s. He's done it all, read it all, and heard it all. He's tried high volume traditional weight training, Dorian Yates style high intensity training, Mike Mentzer consolidation routines, and much more. Arjan competed in two natural body building competitions at age 22 and 23, coming second place in the first and sixth place in the second. Despite being a fairly strong responder to resistance training, Arjan found Dorian Yates's approach to be too much still. This was primarily because he was, and still is, working in a very physical job in a meat factory. Not able to cope with the demands of both, in 2005, Arjan abandoned high intensity training for 3 years, losing most of his hard earned muscle mass. In 2008, Arjan discovered Mike Mentzer, returned to training, and at 47, he looks fantastic. Please support Arjan and check out his high intensity training apparel store, The HIT Shop ( US / Europe ) Arjan is creating some of the best HIT videos on YouTube. Check out his channel here. In this episode, we cover: Arjan's personal training routines, volume, and frequency Real talk about managing expectations, genetic potential, and developing a healthy respect and attitude for training How to start a HIT business or business in general … and much, much more Would you like to learn how to start and grow a HIT Business? Join the HIT Business Membership here Support the podcast and get access to behind-the-scenes in my high intensity training, business, and lifestyle on my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Oct 18, 2018 • 1h 46min
Ivor Cummins - Eat Rich Live Long (#165)
Ivor Cummins BE(Chem) CEng MIEI is a chemical engineer and has since spent over 25 years in corporate technical leadership and management positions. He was shortlisted in 2015 as one of the top 6 of 500 applicants for “Irish Chartered Engineer of the Year”. Ivor has had a prolific career leading teams in complex problem-solving scenarios. He has often led worldwide teams with over 60-70 engineers working on major technical issues; the largest of these involved product issues where hundreds of millions of dollars were in the balance. Several years ago, Ivor encountered a complex technical challenge in his personal life. Receiving poor blood test results, he was unable to get solutions from multiple doctors. He thus embarked on an intense period of biochemical research into the science of human metabolism. Within eight weeks he had resolved and optimized all of his blood test metrics and had shed over 33lb of body fat with relative ease. In the following years he continued his research on the many “root causes” of modern disease, from “cholesterol” through to insulin resistance. In order to help stem the tide of chronic disease in our modern population, he embarked on a personal mission to share the science and solutions. He began this process by giving corporate talks and releasing them on YouTube for the wider audience. He has since become a professional speaker of note, giving many public lectures and chairing interviews with worldwide health experts. Most notably he was invited by the President of the British Association for Cardiovascular Prevention and Rehabilitation (BACPR) to give a keynote talk on heart disease root causes at their annual conference in London in October 2017. Ivor Cummins is the co-author of Eat Rich, Live Long Mastering the Low-Carb & Keto Spectrum for Weight Loss and Longevity ( Amazon US / Amazon UK ). I really enjoyed this book. It has an excellent scientific underpinning and some of the best high-fat low-carb recipes I've ever tasted! In this episode, we cover: The lay challenge in analysing and interpreting scientific data How to prevent and reverse Insulin Resistance and Metabolic Syndrome The problems with simplistic advice like "fat loss is calories in vs calories out" … and much, much more Support the podcast and get access to behind-the-scenes in my high intensity training, business, and lifestyle on my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Oct 13, 2018 • 1h 11min
Ad Ligtvoet - My HIT Yoda (#164)
Ad Ligtvoet is a training instructor and former MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition, which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise programme takes place at Ad’s private facility and his nutrition counselling is based on the Bodymed system. As a young adult, Ad trained for 2-hours per day, 7-days a week. He now trains for ~15-minutes once every 4-6 days, and at 53, he looks incredible. Here's an example of Ad's typical meal. He normally eats something similar to the below 2 times per day. There was one moment during this episode where I said that in regard to optimising gains be fine tuning "some people argue against me, but I don't really care". That's not true. I welcome alternative views. This was recored quite a few months ago. It's funny how quickly you can grow up. You can listen to Part 1 HERE. In this episode, we cover: The different high intensity training facilities and machines available in Europe. A detailed look at Ad's 5-way split. The difference between workout optimisation and maximisation … and much, much more Support the podcast and get access to behind-the-scenes in my high intensity training, business, and lifestyle on my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Oct 8, 2018 • 1h 31min
Marcelo Mesquita - How To Build A Fast Growing ARX HIT Business (#163)
Intense Health Co-Founder, Marcelo Mesquita, first started lifting weights at 14, owned his first gym at 16, and has been a practitioner for the last 2 decades training general population, amateur and professional athletes. Marcelo has supervised more than 40,000 workouts in his career and shows no signs of stopping. Both Marcelo, and his wife and Co-Founder, Andreia Mesquita, are extremely passionate about getting individuals to achieve their genetic potential and experience high levels of energy, health improvements, disease prevention and greater longevity, all by changing the way they think and approach exercise and nutrition. With 5 locations and many more on the way, Intense Health, is one of the fastest-growing HIT businesses in the world, using ARX technology to deliver efficient and effective workouts for clients. If you are interested in learning how to start a HIT business or improve your existing business with or without ARX, you will find this very helpful and inspiring. If you're struggling with taking action or have simply fallen into a slump, Marcelo's attitude and passion will make you stop, think, and say "What they hell am I waiting for?".... In this episode, we cover: How Marcelo and Andreia started and grew Intense Health using AIO and ARX technology How Marcelo grinded it out in the beginning, selling door-to-door and managing hundreds of weekly HIT sessions. How to produce great results for your HIT clients … and much, much more Learn how you can get more HIT clients, improve retention, and build a great team in the HIT Business Membership - Click Here This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

Oct 1, 2018 • 1h 46min
Bill DeSimone - Injury Rehabilitation, Functional Training, and How To Train Loved Ones (#162)
Bill DeSimone (Congruent Exercise) is a personal trainer known for his sensible, biomechanics-based approach to strength training and is the go-to biomechanics expert for some of the best high-intensity trainers in the world like Dr Doug McGuff and Skyler Tanner. Starting as a trainer in 1983 in New York City, in 2006 he opened his own studio, Optimal Exercise, in central New Jersey. He is the author of Congruent Exercise: How to Make Weight Training Easier on Your Joints (Kindle version); and the upcoming Joint-Friendly Fitness: Your Guide to the Optimal Exercise Program. He has presented at national conferences, provided in-services for private studios, and consults online or by phone with individual exercisers. Listen to my other podcasts with Bill here: Part 1 and Part 2. In this episode, we cover: Bill’s severe shoulder injury and subsequent surgery, which left him very debilitated but gave him a whole new perspective and appreciation for physical therapy. How to think about risk in recreational sports as you age and how to incorporate “play” activity safely into your lifestyle. How to get the most out of clients during workouts and how to motivate loved ones to exercise. … and much, much more This episode is brought to you by HITuni, HITuni have partnered with Bill DeSimone to launch a new course Functional Training: A biomechanics approach to integrating FT with HIT. The course demonstrates joint stabilization techniques, that are a must to enhance muscle stimulation in intermediate and advanced clients. Adding corrective movements and stretching to the mix will address the muscle imbalances and postural deficits many individuals suffer from. Finally, integrated movements and power plyometrics can be used to create more challenging programmes for athletes and advanced trainees. Bill DeSimone, the biomechanics expert in our community, demystifies, distils and refines Functional Training, eliminating the ineffective and dangerous. What is presented is the legitimate, the biomechanically-sound, joint-friendly and workout-enhancing elements of Functional Training that assimilate perfectly with the HIT model. You will learn how to use stabilization techniques, corrective movements, integrated movements, power plyometric exercises, recovery techniques and how, when and with whom to adapt a classic HIT routine into various HIT-Functional Training hybrid routines. Get 15% OFF this week only (ends 07/10/18) with coupon code CW15 - Learn more HERE This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Sep 24, 2018 • 1h 7min
Dr Doug McGuff - Why You Should NOT Bulk Up (#161)
Dr Doug McGuff (Instagram / YouTube) is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week and The Primal Prescription: Surviving The “Sick Care” Sinkhole. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug is one of the leading experts in high intensity strength training and provides consultancy services to help you achieve your health and body composition goals, setup a home gym, or start a HIT facility HERE. This episode is Doug's response to Should I Bulk Up (#157). In episode 157, I described how I was feeling insecure about my physique and embarked on a calorie surplus alongside my training regime to attempt to stimulate more muscle growth. In this latest episode (#161), Doug describes precisely why he thinks this is a bad idea. This is one of the most important episodes I've published on the pursuit of optimal muscle gain and strength training over the long term. If you are a hardgainer or been doing HIT for a long time, you will find this enlightening, hilariously honest and very helpful. I am so excited and honoured to be able to bring you this. "By the time we get to where we are .... I think what you experience is .... stimulus, recovery, nothing. Stimulus, recovery, nothing. Stimulus, recovery, nothing. Stimulus, recovery, nothing. Stimulus, recovery, nothing. Stimulus, recovery ... then suddenly something happens." ~ Dr Doug McGuff In this episode, we discuss: How gaining body fat can potentially reduce muscle mass How perhaps calorie intake should be organic The truth about Doug's own genetics and training failures (this will shock you!) How to spot if you're over training … and much, much more Would you like to attract more clients, increase profits, and save time in your HIT Business? – Click HERE Support the podcast and get access to behind-the-scenes in my high intensity training, business, and lifestyle on my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE

Sep 18, 2018 • 1h 27min
Dr Ted Dreisinger – How To Eliminate Chronic Lower Back Pain (#160)
Dr. Ted Dreisinger (tdreisinger@therapyadvisors [dot] com) graduated from Fairmont State University with a degree in physical education and language arts. He earned a Master’s Degree at the University of Wisconsin-LaCrosse and a PhD at the University of Missouri. Over the years, he has provided successful venture funded injury prevention programs in Upper Extremity and Spine for Fortune 500 companies including Tyson Foods, United/Northwest Airlines and 3M. He has held executive positions in these ventures. He has owned two conservative care rehabilitation practices where he implemented innovative fully automated clinical medical records systems. He has served on a number of spine related foundations as an active member of strategic planning initiatives. Dr Dreisinger’s background spans nearly 40 years of clinical experience in rehabilitation, orthopedics and physical medicine. He has published articles in biomedical journals including Spine, Orthopedics, Journal of Rheumatology, Sports Medicine, Paraplegia, and the Journal of Cardiac Rehabilitation. Dreisinger is a member of the North American Spine Society, fellow in the American Back Society and the American College of Sports Medicine. He is a member of the Board of Trustees for the McKenzie Institute International, the Boards of the Vert Mooney Foundation and the North American Spine Foundation – a non-profit arm of the North American Spine Society. Dr. Dreisinger is President of Therapy Advisors, a consulting firm that provides solutions for the management of chronic back pain and web-based clinical outcomes for medical practices. On the personal side, he has published three books of life observations accumulated over the many years of professional traveling. He lives with his wife Molly in Oro Valley, Arizona. In this episode, we discuss: The reasons why the medical industry is slow to endorse effective back strengthening techniques Effective exercises for strength training and improving the health of the lower back How to alleviate lower back pain ... and much, much more Would you like to attract more clients, increase profits, and save time in your HIT Business? - Click HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click HERE