
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Dec 18, 2018 • 1h 24min
Josh Jarrett - ARX and High Intensity Training Business Marketing Tactics (#179)
Josh Jarrett is a National Strength & Conditioning Association Certified Personal Trainer (NSCA-CPT) and has supervised thousands of high-intensity workouts at Quantify Fitness (Facebook and Instagram). He is also a Certified Bulletproof Coach, a Certified NeurOptimal Brain Trainer, and a Health, Fitness, Data, and Technology Geek. Using his 20+ years experience in corporate America doing advanced data analytics and modeling for pricing and marketing, he plans to make Quantify Fitness more than just a smart gym but a way for clients to aggregate all their health and fitness data and make informed evidence-based decisions about how to best improve their health and fitness. Please note, this was recorded ~6 months ago (sorry Josh!) and so the commentary regarding my workouts is a little out of date! In this episode, we discuss the marketing tactics (in-depth) Josh and his team use to grow Quantify Fitness, how he uses software to automate aspects of his business, and how Quantify Fitness is set to disrupt the health and fitness industry, and much, much more... Get exclusive access to strategies and content to grow your HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Dec 14, 2018 • 1h 24min
Craig Hartley - Muscle Gain Genetics vs Hard Work (#178)
Craig Hartley is a high-intensity trainer and the owner of Potential (Facebook) , a high intensity training gym in Yorkshire, UK. He’s also the author of Potential: The Keys to Unlocking Your Genetic Potential. Craig’s expertise is in using high intensity strength training and tailored nutrition plans to help his clients build muscle and burn fat to prepare for bodybuilding contents, improve health and well-being. In this episode, we discuss Craig's staggering muscle gain over decades of training, his high-intensity workout routines (in immense detail), and how overtraining almost killed him. Please note, I recorded this episode long before my episode with Dr Doug McGuff on "bulking up". If you're a regular listener you will notice that my thinking may seem out of sequence. Learn how to scale your HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Dec 11, 2018 • 1h 5min
Andrei Yakovenko - Mindful Strength Training (#177)
Originally from the Ukraine, Andrei Yakovenko immigrated to Canada 20 years ago with less than $5 in his pocket. Determined to succeed, he built a successful career as a partner in a Geophysics business. Years later, Andrei came across Body By Science. After putting the principles into practice with a group of friends, Andrei saw profound physical changes, and began learning all about high intensity strength training. Andrei discovered how HIT had the power to transform lives, including his own. Andrei decided to leave his high paid career in Geophysics and setup New Element Training, a high intensity training studio in Toronto, Canada, that specialises in mindful strength training. Please note: Some episodes that have been recently published were recorded after my podcast with Andrei. If you're a regular listener you may notice some inconsistency in my thoughts and this is why. In this episode, we cover: How Andrei built his high intensity strength training business How to turn strength training into a mindfulness practice How to source the best MedX machines on the market … and much, much more Get exclusive access to strategies and content to grow your HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Dec 5, 2018 • 2h 4min
Andy Magness - How To Train For GODZone (#176)
Andy Magness is many things — husband, father, recreational philosopher, novice gardener, reluctant homeowner, occasional adventurer, part-time athlete, race director, youth philanthropist, burgeoning author, and eternal possibilitist (not to mention avid neologist). An avid climber and mountaineer during his younger days, Andy followed his twin brother Jason into the world of extreme endurance sports more than a decade go. His experiments in high intensity training for these events began as he tried to keep up with Jason while simultaneously starting a family and going back to graduate school in Physics. Andy has had continuous success competing in a variety of ultra-endurance disciplines despite reducing his weekly training commitment from 3 hours a week in 2007 to between 30 and 60 minutes a week at present (2018)! In his most recent extreme endurance event, GODZone, Andy's team placed 7th out of 100 teams. Check out Andy's first appearance on the podcast here and Andy's excellent book - UltraMental: An unconventional approach to training for endurance events on a few hours a week (or less) In this episode, we cover: Andy's tortuous ordeal competing in GODZone (one of the toughest adventure races on the planet) How Andy uses HIT principles to maintain fitness and prepare for endurance events How to cultivate a healthier well-being in the face of unrealistic expectations and social media … and much, much more Learn how to build a team in your HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Dec 1, 2018 • 1h 34min
Ann-Marie Anderson - The Ideal Exercise Journey, Greg Anderson, And How To Get Incredible Results With Just 3 Workouts Per Month (#175)
Ann-Marie Anderson is the owner of Ideal Exercise, a recognized leader in slow high intensity strength training since 1994. Their private, by appointment, training facilities in Seattle and Bellevue, provide an ideal environment for their expert instructors to guide you through a weekly one-on-one workout. The Ideal Exercise training protocol efficiently achieves measurable results while emphasizing safety! As a Corporate Warrior listener, Ideal Exercise is offering you a free introductory workout! Book here (just mention the podcast) Both Ann-Marie Anderson and her late husband, Greg Anderson, are legendary in high intensity strength training. They have refined their protocol to be so efficient that most clients train just 3 times per month for 10-12 minutes per session! (~40 workouts a year). Many of their clients have been training at Ideal Exercise for over 20 years. Today marks the 6th year anniversary of Greg Anderson's passing. In memory of Greg, I've tried to create a central hub for every video, podcast, and article I could find. If you would like to add a resource, which I may have missed, please leave a comment below with a link to the content. In this episode, we cover: Ann-Marie's fitness and business journey How Ideal Exercise have refined their workout protocol to provide best results The significant influence of Greg Anderson and his unique coaching style The cause of Greg's passing … and much, much more Learn how to grow your HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Nov 27, 2018 • 1h 34min
Jeff Casebolt PhD - Building Dynavec, The First Multi-Directional Exercise System (#174)
Jeff Casebolt PhD is an instructor at West Texas A&M University and Director of Biomechanical Research for Dynavec Multi-Directional Resistance Systems (Instagram / Facebook). He has been associated with the fitness industry since 1991, working as a personal trainer, strength and conditioning coach, and corporate fitness coordinator prior to going back to school to earn a PhD in biomechanics. His research interests include increasing function with strength training across all ages, lower body power development, injury mechanisms, and fall prevention among the elderly. For more information about Dynavec's Multi-Directional Resistance Systems - Click Here In this episode, we cover: The origins of Dynavec, and the trials and tribulations in bringing the "Gluteator" into the fitness industry. How the Gluteator Glute Systems uses multi-directional resistance to effectively stimulate the glute musculature. The benefits of adding a Gluteator to your personal training equipment service portfolio … and much, much more Enjoy! Let me help you grow your HIT Business - Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Nov 23, 2018 • 1h 25min
Dr Ben Bocchicchio - The Origins Of SuperSlow, Nautilus Business Success, And Optimising High Intensity Strength Training (#173)
Dr Ben Bocchicchio has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s. He also developed and owned spine and cardio vascular rehabilitation centers, where he used his S.Ma.R.T.-EX™ program. In the early 1980s, Dr. Ben founded Cardio Management Systems and used resistance training as an intricate part of Phase 2 Cardiac Rehabilitation. This was the first documented and formal use of such exercise and is now commonplace protocol. In the mid-1980s, Dr. Ben became the exercise physiologist for Lehrman Back Centers in Miami Beach, Florida. Dr. Ben has continued his work in the fields of fitness, wellness, and health to this day. He currently maintains a private fitness and health practice in Arizona. This successful business includes medically managed weight loss programs that combine prescription medication therapy, nutritional counselling, and supervised exercise. Now in his 60s, Dr. Ben continues to train regularly using his revolutionary S.Ma.R.T.-EX™ training system. This enables him to maintain a high level of strength, significant muscle mass, and low body fat. He continues to be a much sought-after expert and consultant by corporate, educational, and individual clients. Check out Dr Ben's book - 15 Minutes to Fitness: Dr. Ben's SMaRT Plan for Diet and Total Health In this episode, we cover: The origins of SuperSlow Classic tales with Arthur Jones Dr Ben's business success High intensity strength training: Short vs long workouts Bodyweight vs machines Potential problems with Timed Static Contraction training Maximising hypertrophy Workout technique … and much, much more Get access to more from Dr Ben on SuperSlow and Fitness Business in the HIT Business Membership here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Nov 19, 2018 • 1h 48min
Dr Jurgen Giessing – Why One Set To Failure Is All You Need (#172)
Dr Jurgen Giessing (email – giessing[at]uni-landau.de) is a professor of sports science at the University of Koblenz-Landau. After graduating from the University of Marburg with a teaching degree and a doctor’s degree in pedagogy in 1997, Jurgen worked as a sports therapist and P.E. teacher and continued his research about muscle hypertrophy training which lead to his doctoral dissertation in sports science at the University of Tübingen in 2002. Since 2007, Jurgen works at the University of Koblenz-Landau where he continues his research about muscle hypertrophy training and its health related effects. His book HIT, first published in 2006, became a best-seller in Germany. His new book High Intensity Training explains why staying in shape requires very little training time and that it is the quality rather than the quantity of training that makes the difference. Jurgen has conducted several studies on High Intensity Training with sports students, seniors, type 2 diabetics, and identical twins. There has never been an injury-related drop out (no surprise there!) A few caveats on this one: I believe I have miscalculated my calorie intake (fat is dense!). In this podcast, I report that my calorie intake in typically

Nov 16, 2018 • 1h 39min
Nick Paterson - How To Reduce Inflammation, Transform Your Mental Health, And Start A Personal Training Business (#171)
Nick Paterson is an engineer, former RAF and commercial pilot, Owner of Ultimate Fitness, and blogger. In 2008, the financial crash took down Nick's business in Finite Element Analysis Design, which catalysed Nick's decision to become a house husband and focus on raising his young daughter. It was during this time that Nick realised his health was in rapid decline. In 2012, Nick bumped into a friend who had experimented with a high-fat low-carb (HFLC) diet and lost some body fat. Nick was very skeptical, but watched from the sidelines as his wife did the same and lost a significant amount of fat over several months and vastly improved her health. Not able to ignore it any longer, Nick took the plunge and went low-carb. Despite some good fat loss in the beginning, Nick soon hit a plateau and discovered that low-carb wasn't the entire answer. This led him to invest a ton of time to figure out the optimal diet for himself to help him lose his excess body fat and optimise his health. Eventually, Nick came across high intensity strength training via Body By Science, and coupled this with his nutrition knowledge to provide a Personal Training, Diet and Biometric Monitoring service. Nick is currently taking on new clients. To get a free high intensity training trial in Helsinki, Finland, contact Nick here. Also, I encourage you to follow Nick on Twitter to learn about his crazy outdoor adventures! In this episode, we cover: How to break through fat loss plateaus by removing inflammatory foods Nick's unusual bodyweight high intensity training regimen How to start a personal training business from scratch How to raise prices in your personal training business … and much, much more Build a profitable HIT Business and join the HIT Business Membership HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Nov 13, 2018 • 55min
Luke Carlson - How To Delegate In Your High Intensity Strength Training Business (#170)
Luke Carlson (Luke [@] DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries. Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level - check it out HERE If you had any doubts over the opportunity and potential financial reward in HIT business, make sure you listen till the end of this episode, to learn how much revenue Discover Strength's smallest studio generates and the truth about what is possible in this business. Check out Luke's other appearances on the podcast here: Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business In this episode, we cover: How to delegate effectively in your business How to find and hire the best people How to find clarity and significantly boost your productivity … and much, much more Build a profitable HIT Business and join the HIT Business Membership HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE