
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Feb 14, 2019 • 15min
Safe Strength Training for Enhanced Cognitive Health and Anti-Aging (#189)
"Hi I'm Lawrence, join me over at corporatewarrior.co to optimise your high intensity training and start and grow your strength training business"

Feb 11, 2019 • 1h 2min
Owen Dockham - How To Build An Efficient High Intensity Strength Training Business (#188)
Owen Dockham is the CEO of Live Oak Strength and Co-Founder of EverStrongSF, 2 exercise studios that offer a rational, safe, and effective approach to exercise not found anywhere else in the eastern bay area. Having supervised over 10,000 one-on-one personal training sessions, with individuals ranging from ages 10 to 89, Owen has found that everyone has something positive to gain from their unique, evidence based approach to exercise. In this podcast, Owen and I discuss how both Live Oak Strength and EverStrongSF have grown and matured since our last podcast. We also cover: Systems to implement to cut costs and generate more profit in your business How to find excellent personal trainers How to overcome fears of raising prices ... and much, much more Join Owen and I at the Resistance Exercise Conference in March 22nd and 23rd 2019 - Register Here Grow your high intensity strength training business and get access to content on how to optimise your hiring process, how to transition to monthly memberships, and much more, in the HIT Business Membership - Join Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click Here

Feb 4, 2019 • 53min
Greg Anderson - A High Intensity Strength Training Icon (#187)
Greg Anderson was the Co-Founder of Ideal Exercise. Greg was an amazing promoter and instructor of the SuperSlow® protocol and was named one of the greatest trainers in the world by Dr Doug McGuff (co-author of Body By Science) and other slow HIT enthusiasts. His legacy lives on through his wife and Ideal Exercise Co-Founder, Ann-Marie Anderson. Today's episode comes courtesy of Rock Solid Fitness Co-Founder, Dave Durell. As I collected resources on Greg to list for my podcast with Ann-Marie Anderson, I came across this interview by Dave on High Intensity Nation. It is one of the best high intensity training podcasts I've heard and I had to ask Dave's permission to re-publish it here. This podcast is packed with high intensity training stories, protocols, business tips, and Greg is just hilarious right the way through. Greg and Dave also cover: How Greg got into high intensity training How to manage the transition from open gym to 1-on-1 personal training How to retain clients How to manage introductory workouts effectively How to tweak the high intensity training stimulus for better results ... and much, much more Learn how to build a profitable high intensity strength training business - Click HERE For all of the show notes, links and resources - Click HERE

Jan 28, 2019 • 1h 39min
Scott Myslinski - A High Intensity Training Critique and Carnivore Diet Q&A (#186)
Scott Myslinski is the host of the Carnivore Cast podcast, which dives deep into the carnivore diet and lifestyle by interviewing doctors, researchers, and long term carnivores who’ve overcome a variety of diseases and conditions. Scott has been a carnivore for over two years and, with the addition of resistance training, has improved his body composition, energy, and cognitive performance. In this episode, Scott and I dig into a lot of topics in relation to hypertrophy training and the carnivore diet including: Why Scott believes that his new program has been more effective than high intensity training for muscle gain How to handles cravings and get through an adaptation period during a carnivore diet The pros and cons of the carnivore diet, including handling social challenges Scott's typical day of eating … and much, much more Learn how to build a successful strength training business - Click Here For all of the show notes, links and resources - Click HERE

Jan 25, 2019 • 22min
Hannah Stael von Holstein - The Resistance Exercise Conference 2019 (#185)
Hannah Stael von Holstein (email - hannah [@] discoverstrength.com) is the Vice President of Sales for Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the United States. Hannah joins me in this episode to talk about my favourite event of the year, the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance At the conference, you'll get the opportunity to: Learn from the top strength training experts, researchers and, business owners like Dr Doug McGuff, James Fisher PhD, Jeremy Loenneke PhD, and Luke Carlson. Network and connect with other exercise professionals from all over the world. Get inspired, rejuvenated, and focused on your strength training business. In this podcast, Hannah talks about what you can expect at this years conference. The keynotes sound tantalising! The conference will be held on the 22nd and 23rd March 2019 in Minneapolis, Minnesota, at The Graduate Hotel. If you would like to attend, please Register Here (please add “Corporate Warrior” to the “How did you hear about us” section). Join the HIT Business Membership and learn how to build a successful high intensity strength training business - Click HERE For all of the show notes, links and resources - Click HERE

Jan 22, 2019 • 1h 2min
Dorian Yates on Mike Mentzer, High Intensity Strength Training, and Modern Bodybuilding (#184)
Dorian Yates won the Mr. Olympia title six consecutive times from 1992 to 1997. He has the fifth-highest number of Mr. Olympia awards of all time and is widely considered to be one of the top bodybuilders in modern history and is most known for his wide back. Check out Dorian's new Shadow Line of Supplements and appearances, and autobiography (Dorian Yates: From The Shadow). In this episode, Dorian and I dig into a lot of topics in relation to high intensity training and bodybuilding including: The influence of Mike Mentzer and Arthur Jones on Dorian's training philosophy and protocols Single sets vs multiple sets and advanced techniques The lack of HIT in modern bodybuilding The cause of Dorian's injuries and how he would have trained differently His bodybuilding lifestyle and daily routine ... and much, much more. Learn how to build a successful strength training business HERE This episode is brought to you by the Resistance Exercise Conference – The Science and Application of Strength Training for Health and Human Performance Would you like to: Learn from the top strength training researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my second appearance at REC. It was my favourite weekend of 2018, and I am very excited to attend again this year. There will be key note presentations from Dr Doug McGuff, Dr Jeremy Loenneke, Dr James Fisher, and Luke Carlson. The attendee has become the centre of the conference and there will be a new element where the audience will participate in a crowd sourcing activity to address challenges, questions, and goals for the keynotes to address head on. The conference will be held on the 22nd and 23rd March 2019 in Minneapolis, Minnesota, at The Graduate Hotel. If you want to take your strength training business to the next level and build a world class strength training network, I highly recommend you come along and Register Here Now(please add “Corporate Warrior” to the “How did you hear about us” section). For all of the show notes, links and resources - Click HERE

Jan 17, 2019 • 1h 45min
Bill Crawford - How To Build A Successful Single-Location High Intensity Training Business (#183)
Bill Crawford (email - iamfitness [@] aol.com) has been a leader and visionary in fitness since 1977, and is the owner of Basic Training, a well revered high intensity strength training facility in Scottsdale, Arizona. Bill was trained for musculoskeletal evaluation and rehabilitation at the Exercise Science Center, University of Florida in Gainesville, and was personally trained by the late Arthur Jones, inventor of Nautilus and MedX. Over the past 42 years, Bill has provided fitness training for thousands, exercising muscles in isolation to muscle failure with equalized resistance through the full range of motion using a safe and effective protocol. This podcast is rich with information on MedX and high intensity strength training methods, how to build a successful single-location HIT business, how to perfect pricing and packaging, sales and marketing tactics, and much, much more. When it comes to building a successful small fitness business that is both highly profitable and fun to own, Bill and Debbie Crawford have really cracked the code. I am excited to share their wisdom with you in this episode so that you may do the same! Learn how to build a successful HIT Business like Basic Training HERE This episode is brought to you by the Resistance Exercise Conference – The Science and Application of Strength Training for Health and Human Performance Would you like to: Learn from the top strength training researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my second appearance at REC. It was my favourite weekend of 2018, and I am very excited to attend again this year. There will be key note presentations from Dr Doug McGuff, Dr Jeremy Loenneke, Dr James Fisher, and Luke Carlson. The attendee has become the centre of the conference and there will be a new element where the audience will participate in a crowd sourcing activity to address challenges, questions, and goals for the keynotes to address head on. The conference will be held on the 22nd and 23rd March 2019 in Minneapolis, Minnesota, at The Graduate Hotel. If you want to take your strength training business to the next level and build a world class strength training network, I highly recommend you come along and Register Here Now (please add "Corporate Warrior" to the "How did you hear about us" section) For all of the show notes, links and resources - Click Here

Jan 11, 2019 • 1h 4min
Adrian Antigua - How To Automate Your High-Intensity Training Sales Process (#182)
Adrian Antigua (Instagram and email: adrian [@] ghfc.com) is the General Manager of the highly revered health club, Gainesville Health & Fitness (Instagram and Facebook). Gainesville Health and Fitness (GHFC) are one of the most profitable health clubs on the planet with 28,000 members across three locations consisting of a 75,000 sq ft club, a 25,000 sq ft center, and a 14,000 sq ft women’s only center. GHFC provide a broad suite of services including Strength Training, X-Force training, Sports Activities, Health & Recovery Programs, swimming pool, and much more. Adrian has been with GHFC for 12 years and one of his key roles is to oversee the sales and marketing function. In this episode, Adrian describes the GHFC sales process from end-to-end and how they have automated sales for optimal productivity. Whether you are a personal training business owner or a sales executive, you will find Adrian's sales principles and tactics incredibly valuable, which also include how to measure the right sales metrics, the best sales tools for your business, how to succeed as a sales person in fitness, how to re-acquire lost members, and much, much more. Learn how to acquire customers for your HIT Business HERE This episode is brought to you by the Resistance Exercise Conference - The Science and Application of Strength Training for Health and Human Performance Would you like to: Learn from the top strength training researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my second appearance at REC. It was my favourite weekend of 2018, and I am very excited to attend again this year. There will be key note presentations from Dr Doug McGuff, Dr Jeremy Loenneke, Dr James Fisher, and Luke Carlson. The attendee has become the centre of the conference and there will be a new element where the audience will participate in a crowd sourcing activity to address challenges, questions, and goals for the keynotes to address head on. There will be key note presentations from Dr Doug McGuff, Dr Jeremy Loenneke, Dr James Fisher, and Luke Carlson. The conference will be held on the 22nd and 23rd March 2019 in Minneapolis, Minnesota, at The Commons Hotel. If you want to take your strength training business to the next level and build a world class strength training network, I highly recommend you come along and Register Here Now For all of the show notes, links and resources - Click HERE

Jan 3, 2019 • 1h 22min
Charlotte Pawar - How to Save Money in Your UK Fitness Business (#181)
Charlotte Pawar is the owner of Formations House, one of the longest running company formation and administration agents in the UK, operating globally to support businesses of all sizes. Their knowledge and expertise has meant they have formed more than 400,000 companies and file accounts for more than 500 growing businesses each year. They provide services for the business at all stages and support business owners to comply with UK and European financial reporting requirements. Some of the members within the HIT Business Membership and podcast listeners have difficulty managing and optimising finances. Furthermore, managing costs and operating efficiently becomes more difficult as you grow your business, add more complexity, and are required to pay more tax. It can be quite bewildering for new business owners, including myself. In this episode, Charlotte does a wonderful job to articulate best practices in financial management for startups, small and medium sized fitness businesses. In this episode, we discuss the pros and cons of a limited company vs a sole trader, how to source a great accountant, how to save money as you grow, and much, much more… Get exclusive access to strategies and experts to help you grow your high intensity training Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE

Dec 28, 2018 • 1h 50min
Kyle Recchia - HIT Business Productivity Strategies and Tactics (#180)
Kyle Recchia (kyle.recchia [@] theperfectworkout.com) is the Chief Operating Officer (COO) for The Perfect Workout, the largest high intensity training studio chain in the United States with ~70 locations. In this episode, Kyle and I discuss productivity strategies and tactics, and how The Perfect Workout team use different methodologies to drive business results. We discuss how The Perfect Workout management team use the Getting Things Done methodology for maximum output, Kyle's daily routine, email management tactics, the importance of mentors, and much, much more… Get exclusive access to strategies and content to grow your HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click HERE