High Intensity Business

I joined Mike Pullano (ARXFit Product and Fulfilment Manager) and Jim Keen (ARXFit Director of Fun), for a really engaging and entertaining roundtable discussion at the Resistance Exercise Conference 2019. In this episode, we discuss the state of the high intensity training industry, including how the fitness business landscape is changing, common themes in successful ARX businesses, the common mistakes people make in HIT business, and much, much more! Learn how to grow your high intensity training business and join the HIT Business Membership – Click Here Are you interested in ARX? To get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click Here

Brandon Olin is the founder of Deskbound and the host of the Deskbound Podcast, where he helps busy professionals to undo the damage of sitting so they can live a long and healthy life. Check out Brandon's shop where he offers high quality standing desks and other health tools. Use code "HIT" to get $50 OFF - Click Here In this episode, Brandon and I discuss his own journey as a high intensity training trainee, including how he became very interested in HIT and how he achieved excellent results. We also take a detour into how to optimise diet, sleep, productivity, creativity, and much, much more! This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click Here

Bill Crawford (email – iamfitness [@] aol.com) has been a leader and visionary in fitness since 1977, and is the owner of Basic Training (Facebook), a well revered high intensity strength training facility in Scottsdale, Arizona. Bill was trained for musculoskeletal evaluation and rehabilitation at the Exercise Science Center, University of Florida in Gainesville, and was personally trained by the late Arthur Jones, inventor of Nautilus and MedX. Over the last 42 years, Bill has owned and developed fitness centers around the world. He has a strong track record in growing both large fitness chains and small boutique studios. His current business, Basic Training, is a very profitable single-studio business with a long waiting list. Basic Training do NO paid marketing, yet continue to generate more referrals than they can handle. This podcast is packed with sales principles and tactics, which you can implement immediately to generate more sales and get results in your business. At around the 38-minute mark, we switched from Skype to phone and lost a few minutes of content, which I briefly summarised to make sure you don't miss a beat! Join the HIT Business Membership and get access to exclusive content from Bill Crawford on how to sell MedX personal training – Click Here For all of the show notes, links and resources - Click Here

Richard J. Wolff, RD, LD has dedicated his life to helping people live well. He is an entrepreneur, writer, and founder of MEDFITNESS, the company that created On Demand Strength Training ™. In 2018, MEDFITNESS's had their best year yet with sales growth of 18% and monthly attrition of 2.2%. MEDFITNESS have the lowest attrition rate I've ever seen in the fitness industry. In this podcast, we discuss the retention strategies and tactics that MEDFITNESS use to motivate clients to train regularly, restart their workouts after time-off, provide continuous content education, and much, much more. Join the HIT Business Membership – Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click Here

In May 2018, I launched the HIT Business Membership, a content platform and community of HIT entrepreneurs, executives, and trainers, to help you grow your high intensity training business. Fast forward to today, and I'm very pleased to announce that the membership has been a great success in helping many members optimize and grow their HIT business. This is a short podcast to tell you more about the membership, how it helps you get results, and why you should consider joining if you're in this business. Join the HIT Business Membership - Click Here For all of the show notes, links and resources - Click Here

Dr Ben Bocchicchio (drbeno@hotmail [dot] com) has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s. He also developed and owned spine and cardio vascular rehabilitation centers, where he used his S.Ma.R.T.-EX™ program. Dr. Ben has continued his work in the fields of fitness, wellness, and health to this day. He currently maintains a private fitness and health practice in Arizona. This successful business includes medically managed weight loss programs that combine prescription medication therapy, nutritional counselling, and supervised exercise. Now in his 70s, Dr. Ben continues to train regularly using his S.Ma.R.T.-EX™ training system. This enables him to maintain a high level of strength, significant muscle mass, and low body fat. He continues to be a much sought-after expert and consultant by corporate, educational, and individual clients. Check out Dr Ben’s book – 15 Minutes to Fitness: Dr. Ben’s SMaRT Plan for Diet and Total Health We discuss: The HIT Business focus: Aesthetic vs Health The hormonal benefits of high intensity strength training Dr Ben's current training and diet regime … and much, much more Get access to blueprints and a community to help you grow your high intensity strength training business - Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click Here

Dr James Fisher (Instagram, Facebook) is a Course Leader and Senior Lecturer in School of Sport, Health and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular resistance training.Evidence-Based Resistance Training Recommendations Listen to my other episodes with James here: Part 1, Part 2, Part 3, and Part 4, and Part 5. In this episode, James and I discuss his up-to-date recommendations for naturally maximising muscle hypertrophy. We also discuss: Evidence-based recommendations for volume, frequency and intensity The Body By Science long term training recommendations James's exercise prescription for optimal natural muscle hypertrophy … and much, much more Learn how to grow your high intensity strength training business – Click Here For all of the show notes, links and resources - Click Here

Occasionally I get the question: "Lawrence, how is your personal training business going?" I've wanted to start a personal training business in one form or another for several years now. However, the podcast and HIT Business Membership have always taken centre stage. More recently, I've realised it makes a lot of sense for me to start a personal training business in terms of the benefits in documenting the journey, developing my expertise, and providing more value to you. Fortunately, I was connected to someone locally in Galway, Ireland, who has the same desire and wants to open a facility providing a suite of services, including high intensity personal training. The facility is not likely to open for 6-12 months. In the meantime, I have decided to start a small personal training business with a view to potentially transition clients to a studio in the future. I cover: The first steps to starting a lean high intensity training business Software and tools to help you get certified and run your business How to prepare for personal training before you're certified … and much, much more Learn how to grow your high intensity strength training business – Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click Here

Luke Carlson (email - Luke@discoverstrength [dot] com) is the Founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength’s five personal training facilities are among the highest volume/revenue training facilities in the country. Carlson is a sought after speaker to businesses and leaders in a variety of industries. Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your career to the next level and exceed your business goals - Register Here If you would like to listen to the rest of this episode and get access to much more exclusive HIT Business content, monthly Q&As with experts, and a high-grade HIT Business Community, please join the membership - Join Here We discuss: How to manage your personal training operation for maximum efficiency How to optimise the client experience in a busy training studio How to significantly reduce machine log jams … and much, much more For all of the show notes, links and resources - Click Here

Martin Gibala PhD (@Gibalam) is a professor and chair of the Department of Kinesiology at McMaster University in Hamilton, Canada. His research on the health benefits of interval training has attracted immense scientific attention and worldwide media coverage. He is the author of a bestselling book, The One-Minute Workout: Science Shows a Way to Get Fit That’s Smarter, Faster, Shorter. Martin has published more than a hundred peer-reviewed articles, is frequently invited to speak at international scientific meetings, and has received multiple awards for teaching excellence. Listen to my first podcast with Martin HERE In this follow-up episode, I took some time to digest Martin's comments in Part 1, read more scientific literature, and use your questions and comments to expand on our first conversation. There has been a lot of debate in the high intensity strength training (HIST) community about whether or not high intensity interval training is an important adjunct for optimising cardiovascular fitness and health span. We discuss: How important is HIIT if you're already doing HIST? How long does it take for cardiovascular fitness to de-condition? How much can you improve your VO2 max and how much is genetic? An ideal template for overall fitness … and much, much more Learn how to grow your high intensity strength training business – Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – Learn more HERE For all of the show notes, links and resources - Click Here