
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Jun 20, 2019 • 1h 39min
Steve Ritz - How to Retain Trainers, Generate Referrals, and become Recession Proof (#209)
Steve Ritz (sritz[@]fitnessfirstmn.com) is an exercise physiologist and founder of Fitness First of MN Inc. Steve has been involved in the fitness field since 1991 working with a wide variety of people ranging from cardiac rehab patients to professional athletes. Steve earned a Bachelor of Arts degree from Gustavus Adolphus College, and a Master of Arts degree majoring in Exercise Physiology from Minnesota State University, Mankato. Steve is also certified through the National Strength and Conditioning Association as a Certified Strength and Conditioning Specialist. Some highlights in his career as a fitness professional include Assistant Strength and Conditioning coach for the Minnesota Vikings and training both major and minor league players for the Cleveland Indians. Steve has also had involvement in various college and high school settings including: Villanova University, North Dakota State University, Gustavus Adolphus College and Anoka High School. Fitness is a way of life for Steve, and he enjoys educating and making it a priority in other people's lives. In this podcast, we discuss the story of Steve's business, Fitness First MN, how to retain great trainers, marketing strategy, productivity, his personal workouts, and much, much more. Learn how to recruit great trainers, generate referrals, and grow your HIT business in the HIT Business Membership here For all of the show notes, links and resources - Click Here

Jun 16, 2019 • 1h 21min
Dave Smith PhD - Acknowledging Arthur Jones, Body Dysmorphia, and Adherence to Resistance Training (#208)
Dave Smith PhD (email - d.d.smith[@]mmu.ac.uk) / Linkedin) is a Health Care and Professions Council-Registered Sport and Chartered Exercise Psychologist. He is currently Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), and low back pain. He is a former personal trainer with a specific interest in high-intensity training, and also has interests in target and precision sports, and thought/decision making processes in sport and other contexts. In this podcast, Dave and I discuss his effort to acknowledge Arthur Jones's contribution to exercise education, the most important factors that determine exercise results, body dysmorphia, training adherence and motivation, training programming, and much, much more. Get access to proven blueprints and strategies to start and grow your high intensity training business - Click Here For all of the show notes, links and resources - Click Here

Jun 9, 2019 • 1h 8min
Jim Keen - How to Lose 100 lbs, Atomic Health Habits, And ARX Training (#207)
Jim Keen (email - Jim [at] arxfit.com) is the Director of Fun at ARX (Facebook, Instagram). He’s been SuperSlow certified since 2013, and transitioned from a career as a trumpet player in pit orchestras for Broadway tours to a career training people in accordance with High Intensity Training principles. As an "outsider" to the field, and having trained people with a wide variety of gravity-based tools like Nautilus, MedX, SuperSlow Systems, barbells, etc, and more modern tools, he has a unique perspective on strength training and how it can be developed into a more highly-valued and ubiquitous element of health and fitness in the twenty-first century. In this podcast, Jim and I discuss his incredible physical transformation, his key habits for optimising health, and how to use ARX for best results, and much, much more. Mention "High Intensity Business" to get $500 OFF your ARX machines - Order Here Learn how to grow your ARX studio or high intensity training business in the HIT Business Membership. For all of the show notes, links and resources - Click Here

Jun 2, 2019 • 1h 30min
James Fisher PhD - Evidence Based Recommendations for Hypertrophy Part 2 (#206)
James Fisher PhD (Instagram, Facebook) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Contact James via email to james.fisher [@] solent.ac.uk In this episode, James and I discuss his thoughts on the proposed theory of the key mechanisms behind muscle hypertrophy, if changing intensity, frequency, and volume can help someone overcome a plateau, his favourite exercise for every muscle group, and much more. Get exclusive access to exercise science reviews from James Fisher PhD and learn how to grow your HIT Business in the HIT Business Membership Listen to my other episodes with James Fisher PhD: James Fisher on Single Sets vs Multiple Sets, Tim Ferriss’s Geek to Freak Experiment and Maximising Sport Performance James Fisher On Advanced Resistance Training Techniques, Kobe Bryant’s Injuries, And The Downsides Of The Big 5 Workout James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out Dr. James Fisher and Dr. James Steele: Workout Nihilism vs Workout Optimisation Dr James Fisher – How to Reunite the HIT Community, Workout Routines, and Sun-bedding James Fisher PhD – Evidence-Based Recommendations for Hypertrophy Part 1 (#193) This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click Here

May 26, 2019 • 52min
Rahul Bernath - Is the CAR.O.L Bike a good fit for your HIT Business? (#205)
Rahul Bernath is the Sales and Marketing Director for CAR.O.L. Before joining CAR.O.L, Rahul graduated from the University College London with a First Class Degree and worked with some of the UK's most valuable consumer brands in marketing and sales. CAR.O.L was founded by Rahul's parents; both serial entrepreneurs from Silicon Valley. Since joining CAR.O.L, Rahul has helped grown the revenue by 10x and expanded its operations into the USA. CAR.O.L stands for CARdiovascular Optimization Logic. It is an AI-powered, interactive exercise bike with self-learning algorithms that took four years to program. CAR.O.L automates each HIIT workout and guides you with touchscreen and audio prompts. Use the coupon code "HIB" to get 6-months FREE software licensing and $250 OFF your order - Order Here In this podcast, we discuss the genesis of CAR.O.L, it's suitability in a HIT Business, how CAR.O.L can help to differentiate your business, and much, much more. Join the HIT Business Membership to learn how to sell and position biohacking technologies and grow your high intensity training business - Click Here For all of the show notes, links and resources - Click Here

May 19, 2019 • 1h 42min
Michael Petrella - How To Deliver The Perfect Introductory Workout (#204)
Michael Petrella is the owner and head trainer at STG Strength and Power. STG is regarded by many as one of the finest and best equipped private gyms in the world. Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), Winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records. Michael is also the host of Rogers TV In The Gym completing 6 episodes in season 1 and 10 episodes for season 2 and has opened and expanded through 5 facilities over the past 13 years. At the first ever Resistance Exercise Conference Awards, Michael won the “Envy Award” in recognition of building a facility and collection of equipment that inspires strength training practitioners around the world. Check out Mike's previous appearance on the podcast HERE In this podcast, Mike and I discuss how to STG's strategy has been a great success, how to deliver the perfect introductory workout, his thoughts on free vs paid initial workouts, and much, much more. If you want access to more blueprints from HIT business experts on how to refine your sales process and increase conversions, join the HIT Business Membership here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click Here

May 12, 2019 • 1h 23min
Gary Knight - How To Become An Online HIT and Nutrition Coach (#203)
Gary Knight is a high-intensity trainer and online HIT coach. He’s worked with hundreds of people from different backgrounds, including high powered executives and CEOs. Gary has been able to deliver excellent results as both a personal trainer and online coach, helping clients to optimise their body composition with proven strategies for exercise and nutrition. Gary Knight is now helping high-intensity trainers grow their own online HIT and nutrition coaching business. If you're looking to start an online HIT coaching business from scratch, improve your existing online business, or expand your personal training, this podcast will give you all the tools to get started and realise great results quickly. If you need help getting your online HIT and nutrition coaching business started, contact Gary via email (intensegainsgary @ gmail.com), Facebook, or Instagram. Here's some FREE resources from Gary to help you build your systems for your online HIT coaching business: Program Guide Progress Tracker Moreover, if you want me to help you build an online community to support your coaching business and/or grow your HIT studio business, please join the HIT Business Membership. Listen to Gary's previous features on the High Intensity Business Podcast: Gary Knight on the Pointlessness of Periodisation, Objective Ways to Maximise Gains and Extreme Fat Loss on 50-days of McDonalds The Perfect Workout for CEOs For all of the show notes, links and resources - Click Here

May 5, 2019 • 1h 47min
Thom Tombs and Craig Hubert - The Resistance Exercise Conference 2019 (#202)
In March 2019, Thom Tombs, Craig Hubert, myself, and many others attended the Resistance Exercise Conference (REC). REC provides a great opportunity to meet like-minded professionals in the strength training industry, learn about the latest exercise science, and take your personal training business to the next level. Following another unforgettable REC experience, Thom, Craig, and I, decided to do a roundtable podcast to talk about some of the highlights and give you a taste of what to expect at REC 2020 and beyond. Register for the Resistance Exercise Conference 2020 - Click Here Thom Tombs (thom [@] smarterexercise.org) has a Bachelor of Science degree in Computer Science, and is a former U.S. Marine and Senior IT Director for a fast-growing biotech company. Thom is the proud owner and operator of Smarter Exercise in Encinitas, CA. Craig Hubert (craig [@] gethit.ca) is a certified personal trainer since 1997 and a Licensed Kinesitherapist since 2002. He started seeing clients in small gyms and private studios before embarking on his own to run a successful in-home training business that would eventually offer in-home High Intensity Training. Craig is the founder of high intensity strength training studio, Get Hit in Quebec, Canada. This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention Corporate Warrior in the how did you hear about us field – ORDER HERE Join Thom and Craig in the HIT Business Membership and learn how to build a successful high intensity training business – Click Here For all of the show notes, links and resources - Click Here

Apr 28, 2019 • 54min
Patrik Meier - The HIT Giant, Kieser Training (#201)
In 1967, Kieser Training was pioneering - it was one of the first companies to recognise the health benefits of strength training and consistently encouraged the use of machinery to this end. More than 50 years later, Kieser has remained faithful to its concept and is still ahead of the curve. The machines continue to be developed in-house, always on the basis of current medical research to guarantee maximum training effectiveness. Kieser has 42 owned facilities and 118 franchises worldwide. There are 1,500 people in the Kieser team and over 265,000 clients. Kieser Training is the envy of the high intensity business world. Interested in starting a Kieser Training franchise? Click Here Keiser Training websites: Kieser Training Germany Kieser Training Switzerland Kieser Training Australia Patrik Meier is the Chief Operating Officer for Kieser Training. Patrik is a mechanical and industrial engineer, and specialised in sales, marketing and branding. Patrik spent time in the Swiss army as an infantry officer and in the healthy industry in different management and executive positions. After reversing his back pain with MedX lumbar extension and cervical extension machines, Patrik became very passionate about MedX strength training and was hired as a CEO for a health business operating two medical oriented strength and conditioning facilities in Switzerland. During his time as CEO, Patrik took ownership of one of the facilities and proceeded to grow the business significantly. Eventually, Patrik met Werner Kieser and decided to join Kieser Training as COO, responsible for operations, branding, marketing, product management, training and education, machine engineering, R&D, and quality management. Learn the systems, marketing, and hiring processes to grow your high intensity training business – Click Here For all of the show notes, links and resources - Click Here

Apr 21, 2019 • 1h 47min
Jay Vincent - Workout Update, Growing BioFit, and his NEW HIT Bodybuilding Program (#200)
Jay Vincent is a nationally recognized personal trainer, health coach, and professional fitness model. As the owner of BioFit (two locations in New York), Jay’s mission is to instruct highly effective, time efficient, and safe exercises for people of all ages, goals, and physical conditions. Jay has been featured on many popular podcasts, magazines, and has modelled for popular athletic companies such as Under Armour and MuscleTech. This is Jay’s fourth appearance on the podcast. Check out his previous episodes here: Jay Vincent Interview: How To Build An Amazing Body In Less Than 40-Minutes Per Week How To Build A $12k Per Month HIT Business In 5 Months – Jay Vincent One Meal A Day, Workout Freestyling VS Tracking, And How To Improve Grip Strength – Jay Vincent In this episode, Jay talks about his latest views on how to get the most out of high intensity training, how to attract seniors to your HIT Business, how to close more initial consultations, and much, much more. Check out Jay's NEW HITuni Bodybuilding Course - Jay Vincent’s HIT: Ultimate Physique Join the HIT Business Membership and Build your dream HIT Business – Click Here For all of the show notes, links and resources - Click Here