
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Aug 23, 2019 • 56min
Walter Vendel – How to Build a Successful fit20 Franchise (#219)
Walter Vendel (walter[@]fit20.nl) is the CEO of fit20 Group. The first fit20 studio started in 2009. Today, they have more than 120 studios in the Netherlands and continue to grow fast internationally having licensed Master Franchisees in 8 countries on 4 continents. fit20 is an innovative training studio that offered thousands of people worldwide an effective way to increase their health and fitness levels significantly by training just once a week for 20 minutes. fit20’s unique training removes the intimidation of a typical gym and blends personal training, and recovery to improve your strength and overall well-being. With a vision to help millions worldwide, fit20 offers a highly profitable franchising business model for prospective business owners. In this episode, Walter talks about the history of fit20, how it expanded world-wide through franchising, opportunities for business owners and franchisees, marketing tips to drive more clients into your business, how to grow your business through networking and much more. Need help with your HIT Business? Join the HIT Business Membership For all of the show notes, links and resources - Click Here

Aug 16, 2019 • 1h 2min
Joe Cirulli – How to Build a World-Leading Health Club (#218)
Joe Cirulli (joe.cirulli[@]ghfc.com) is the founder and CEO of Gainesville Health & Fitness (GHF) located in Gainesville, Florida. GHF is one of the most well-known and respected health clubs in the world with more than 27,000 members across three sites: a 78,000 square foot club in the heart of Gainesville, a 25,000 square foot club in the Tioga Town Center, and a 14,000 square foot women-only center in Thornebrooke Village. 2018 marked the 40th year of business for GHF. Cirulli also shares ownership of two rehabilitation centers: ReQuest Physical Therapy and ReQuest Physical Therapy at Tioga with North Florida Regional Medical Center. He employs over 400 people among his Gainesville Health & Fitness Centers and ReQuest Physical Therapy locations. Joe has focused his life on two things: helping people become healthy and building a company culture that inspires people to become their best. With an inspiring success story, Joe is invited to speak around the world sharing best business practices that have come from a lifetime of building his dream. Never wavering in his vision or efforts despite adversity—from working for companies that went bankrupt to living on his last 12 cents in his car—Joe’s quest always has been to inspire human potential. At 24, he started Gainesville Health & Fitness with only $1,700! In this podcast, Joe talks about his business journey, how to overcome life/business challenges, how he turned his last 12 cents into a thriving fitness center, fundamentals of running an HIT business, and much more. Need help with your HIT Business? Join the HIT Business Membership

Aug 9, 2019 • 1h 8min
Logan Herlihy – How to Look Good Naked (#217)
Logan Emmet Herlihy (logansdownunder[@]gmail.com) is a personal trainer at Discover Strength. Logan is a graduate of BS Broadcast Journalism with a minor in Exercise Science at the University of Central Florida. He is a blogger, online coach, and the author of How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off. Aside from being an HIT trainer, Logan is also a certified RYT-200 yoga teacher with 5 years of personal practice and over 200 hours of teaching experience. In this episode, Logan talks about his new book How 2 Look Good Naked, his HIT journey and routine, fasting and diet, key factors in achieving a great body with less effort, RenEx equipment, and much more. Need help with your HIT Business? Join the HIT Business Membership For all of the show notes, links and resources - Click Here

Aug 5, 2019 • 1h 18min
My Online HIT Coaching Session with Gary Knight (#216)
Gary Knight (Intensegainsgary[@]gmail.com) is a high-intensity trainer and online HIT coach. He’s worked with hundreds of people from different backgrounds, including high powered executives and CEOs. Gary has been able to deliver excellent results as both a personal trainer and online coach, helping clients to optimise their body composition with proven strategies for exercise and nutrition. Listen to Gary’s other appearances on the podcast: The Perfect Workout for CEOs Gary Knight on the Pointlessness of Periodisation, Objective Ways to Maximise Gains and Extreme Fat Loss on 50-days of McDonalds Gary Knight – How To Become An Online HIT and Nutrition Coach (#203) Gary Knight – Objectivism, Mike Mentzer, and his “NEW” HIT Program: HD Retro (#213) This episode is my first coaching session with Gary. We talk about my workout progress, the importance of recording information in a tracker, my new HIT program. Join Gary’s Free HIT Program, HD Retro – Sign Up Here Do you need help to grow your HIT Business? Click Here For all of the show notes, links and resources - Click Here

Jul 28, 2019 • 48min
Luke Carlson – How to Attract and Keep Great Candidates in your HIT Business (#215)
Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries. He has been into different speaking engagements such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit. Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals – Register Here Listen to Luke Carlson’s other appearances on the podcast: Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business Luke Carlson – How To Delegate In Your High Intensity Strength Training Business Luke Carlson – How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit In this podcast, we discuss how to promote your business in colleges/universities, strategies on hiring and on-boarding, and Luke’s recent presentation at the Resistance Exercise Conference on how to attract and keep great personal trainers in your HIT business. Learn how to build a successful high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here

Jul 20, 2019 • 1h 16min
John Little - The Time Saver's Workout Part 1 (#214)
John Little (Linkedin) is considered "one of the top fitness researchers in North America” (Ironman magazine). An accomplished author in the field of exercise (Max Contraction Training, Body By Science, The Art of Expressing the Human Body), philosophy, history and martial arts, John’s articles have been published in every major fitness and martial arts magazine in North America. He’s produced over 40 publications. Throughout his career, John has worked alongside the biggest names in the industry, from the Estate of Bruce Lee, to bodybuilding icons such as Arnold Schwarzenegger, Mike Mentzer, Steve Reeves and Lou Ferrigno to action stars such as Jackie Chan. John is also an award-winning documentary filmmaker, having produced and directed films for both independent companies and major studios such as Warner Bros. John and his wife Terri opened Nautilus North Strength & Fitness Centre in 2004, where they continue to conduct studies on exercise and share the data with their personal training clients. Nautilus North has supervised in excess of 80,000 one-on-one workout sessions. Check out John Little's NEW book, The Time-Saver's Workout: A Revolutionary New Fitness Plan that Dispels Myths and Optimizes Results Listen to my other podcasts with John here: John Little: Inside the Mind of Mike Mentzer, Body By Science and his Workout with Hercules How To Find Your Purpose – John Little Learn how to grow your high intensity training business - Click Here For all of the show notes, links and resources - Click Here

Jul 14, 2019 • 43min
Gary Knight - Objectivism, Mike Mentzer, and his "NEW" HIT Program: HD Retro (#213)
Gary Knight is a high-intensity trainer and online HIT coach. He’s worked with hundreds of people from different backgrounds, including high powered executives and CEOs. Gary has been able to deliver excellent results as both a personal trainer and online coach, helping clients to optimise their body composition with proven strategies for exercise and nutrition. Contact Gary via email (intensegainsgary @ gmail.com), Facebook, Instagram, and check out his YouTube Channel. In this podcast, we discuss Gary's "new" HIT program, objectivism, the value of HIT coaching, and much, much more. Sign up for Gary's Free HIT Program, HD Retro - Click Here Do you need help to grow your HIT Business? Join the HIT Business Membership Listen to Gary’s previous features on the podcast: Gary Knight on the Pointlessness of Periodisation, Objective Ways to Maximise Gains and Extreme Fat Loss on 50-days of McDonalds The Perfect Workout for CEOs Gary Knight – How To Become An Online HIT and Nutrition Coach (#203) For all of the show notes, links and resources - Click Here

Jul 7, 2019 • 1h 44min
Jim Keen - The Complete ARX Exercise Selection (#212)
Jim Keen (email – Jim [at] arxfit.com) is the Director of Fun at ARX (Facebook, Instagram). He’s been SuperSlow certified since 2013, and transitioned from a career as a trumpet player in pit orchestras for Broadway tours to a career training people in accordance with High Intensity Training principles. As an “outsider” to the field, and having trained people with a wide variety of gravity-based tools like Nautilus, MedX, SuperSlow Systems, barbells, etc, and more modern tools, he has a unique perspective on strength training and how it can be developed into a more highly-valued and ubiquitous element of health and fitness in the twenty-first century. In this podcast, we discuss all of the exercises possible on ARX machines, the HIT community, how to find and retain great trainers, and much, much more. Learn how to grow your ARX studio in the HIT Business Membership. For all of the show notes, links and resources - Click Here

Jun 30, 2019 • 2h 7min
How to Sell, Acquire, and Apply MedX Medical Machines in your HIT Business (#211)
This roundtable podcast features the Founder of Basic Training, Bill Crawford, the Founder of STG Strength and Power, Michael Petrella, and the Founder of Vertex Fitness Personal Training, Dwayne Wimmer. Listen to my other episodes with these guests here: Bill Crawford - Part 1 and Part 2 Michael Petrella - Part 1 and Part 2 Dwayne Wimmer These three gentleman are some of the most experienced and skilled personal trainers and business owners in the fitness industry. Within their service portfolio, they own and operate MedX Medical machines to help their clients get great results. In this podcast, we discuss how to get the most out of your MedX Medical machine line, acquire new and used MedX Medical machines, position them in a lucrative business model, and much, much more. If you would like to learn more about how to acquire and save money on MedX machines and become part of a high-calibre HIT business community, you should join the HIT Business Membership. Interested in buying NEW MedX machines? Click Here For all of the show notes, links and resources - Click Here

Jun 23, 2019 • 1h 4min
Adam Zickerman on Muscle Hypertrophy vs Strength, Dr Ken Leistner, and the future of HIT (#210)
Adam Zickerman is the Founder of InForm Fitness Studios, Host of the Inform Fitness Podcast, and author of the New York Times Bestseller, Power of 10: The Once-A-Week Slow Motion Fitness Revolution upon which the company program and philosophy is based. Having started his first gym in a 300 square foot basement in 1997, Adam now spends his time researching, writing, and overseeing 7 locations all while remaining active as a personal trainer. Adam holds an undergraduate degree in biochemistry from Binghamton University and was certified in 1995 as a personal trainer with the American College of Sports Medicine (ACSM). Adam studied under Ken Hutchins, the architect of slow-cadence strength training, for his level 1, 2 and Master SuperSlow® certifications. Self-taught in equipment design, biomechanics and exercise physiology, Adam has written a comprehensive trainer certification course, for qualified applicants, on the principles of high intensity training and the Power of 10 methodology. Listen to my first podcast with Adam Zickerman here In this podcast, Adam and I discuss his highlights from the resistance exercise conference, the relationship between muscle hypertrophy and strength, the legacy of Dr Ken Leistner, the future of high intensity training, and much, much more. Get access to proven blueprints and strategies to grow your high intensity training business – Click Here For all of the show notes, links and resources - Click Here