
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Oct 2, 2019 • 1h 11min
229 - How to Grow a HIT Business in a Big Box Gym
Nigel Lyons (info[@]specialisedpersonaltraining.com) is a HIT personal trainer and founder of Specialised Personal Training in Dublin, Ireland. Health and fitness has always been Nigel’s passion. He has been in the industry for over 4 years now educating and motivating people from around the world to make positive changes into their lifestyle. Nigel is also the author of Optimal Fitness for Busy Professionals: How to be a Fit Corporate Professional, be More Productive, and Spend Less Time in the Gym. In this episode, Simon and Nigel share their workout regimen, HIT business in Dublin, how to grow a HIT business in a big box gym, and much more. Learn how to generate more profit in your high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here

Sep 29, 2019 • 49min
228 - Patty Durell – How to Improve and Prevent Common Shoulder Injuries
Patty Durell, along with her husband, Dave Durell, own and operate Rock Solid Fitness, a one-on-one personal training studio in Dunedin, Florida. Their unique high-intensity training philosophy has helped thousands of clients increase strength, lose fat, improve conditioning and rehabilitate injuries. Patty has been helping people achieve their fitness goals for over 25 years. She is a Master Level Personal Trainer, Certified Conditioning Specialist, Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation. Patty practices what she preaches and has lost over 40 pounds, and kept it off, through proper exercise and nutrition. Patty has been a popular speaker to fitness and medical professionals, corporations, college and high school students and many support groups. Listen to my previous episode with Patty and Dave Durell HERE, where we talk about overcoming failure, hiring and onboarding. In this episode, Patty shares the DO’s and DON'Ts in shoulder exercises, how to reduce shoulder injury risk, different shoulder exercises for rehabilitation, and much more. Generate more profit in your high intensity training business and join the HIT Business Membership Enjoy! For all of the show notes, links and resources - Click Here

Sep 25, 2019 • 1h 11min
227 - William Edgar Jones – Nautilus: The Lost Empire of Arthur Jones
William Edgar Jones is a writer and the youngest son of Arthur Jones. He has worked alongside his father in building the Nautilus and MedX empire. Check out Williams published books Nautilus: The Lost Empire of Arthur Jones, which is a biography of his years with Nautilus, and Tales of Frozen Sleep Volume 1: The First Family, his first fictional novel. Besides working for Nautilus and writing, William’s work experience includes programming, working for a group of doctors and freelance photography for sports. In this episode, William shares about his life and book, memories with his father (Arthur Jones), his experiences working with Nautilus, and much more. For all of the show notes, links and resources - Click Here

Sep 22, 2019 • 1h 22min
226 - Dr. Bryce Lee - Are Muscle Activation Techniques a Waste of Time?
Dr. Bryce Lee (bryce[@]strength-space.com) is a former Surface Warfare Naval Officer turned Director of Therapy and Co-founder of StrengthSpace, a provider of resistance-based exercise and physical therapy services located in Chesapeake, Virginia. He is a former CrossFit and Kettlebell addict and following a string of acute and overuse training injuries, became a Body By Science devotee, and eventually began training a few private clients, mainly as a hobby. Bryce’s doctoral program at Old Dominion University focuses on orthopedics, pain neuroscience and the relationship between systemic inflammation and “mechanical” disorders like tendinopathy and osteoarthritis. Listen to Dr. Bryce Lee’s first appearance on the podcast HERE In this episode, Bryce shares what is muscle activation, how fatigue correlates with muscle activation, muscle activation techniques (MAT), how MAT adds value to HIT and much more. Enjoy! Learn how to generate more profit in your high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here

Sep 17, 2019 • 51min
Kieran Igwe - Franchise vs. Start-up: Which One Works for You? (#225)
Kieran Igwe (kieranigwe[@]fit20.co.uk) is a studio owner of fit20 Leeds, United Kingdom. fit20 is an intensive exercise method performed for just 20 minutes, once per week under the guidance of a fit20 personal trainer. fit20 gives you quick results and is easy to sustain, so you can enjoy the benefits of better health and fitness for years to come. Kieran has been into personal training for over 13 years working with clients over the age of 40 in different gyms and health clubs. With his vast experience, Kieran decided to start his own studio, Diligent Fitness, which provides clients a friendly and non-intimidating gym experience. In this episode, Kieran shares his business journey, personal workout and diet, fit20 business process, how to start a fit20 franchise, and much more. Enjoy! Learn how to generate more profit in your high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here

Sep 11, 2019 • 1h 41min
David Landau – How to Optimize HIT Training and Recovery (#224)
Florida which offers high tech training in all phases of HIT/Nautilus Protocol. He is a highly respected HIT trainer with over 40 years of experience and rubs shoulders with many of the world’s greatest exercise thinkers, body builders and old-time strong men. Over the years, Landau has amassed one of the largest exercise archive collection in the country, stimulated by doing extensive personal historical research. He has written several controversial articles and his reputation for being brash and outspoken on training and nutrition has turned him into a controversial figure in health and fitness. In this episode, David talks about how speed of movement affects safety in training, the dangers of CrossFit, how to train to succeed, tips on how to optimize recovery, his personal workout and much more. Don’t miss out! Learn how to generate more profit in your high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here

Sep 5, 2019 • 2h 24min
Bill DeSimone – How To Make Your Weight Training Joint-Friendly (#223)
Bill DeSimone (Congruent Exercise) is a personal trainer known for his sensible, biomechanics-based approach to strength training and is the go-to biomechanics expert for some of the best high-intensity trainers in the world like Dr. Doug McGuff and Skyler Tanner. Starting as a trainer in 1983 in New York City, in 2006 he opened his own studio, Optimal Exercise, in central New Jersey. He is the author of Congruent Exercise: How to Make Weight Training Easier on Your Joints (Kindle version); and the upcoming Joint-Friendly Fitness: Your Guide to the Optimal Exercise Program. He has presented at national conferences, provided in-services for private studios, and consults online or by phone with individual exercisers. In this episode, Bill shares updates about his shoulder injury, how to do joint-friendly weight training, how to exercise without hurting the shoulders and back, recommended machines for weight training and much more. Learn how to build a successful high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here

Aug 31, 2019 • 1h 12min
Pamela Gold – How to Build a Biohacking Fitness Studio (#222)
Pamela Gold (LinkedIn) is the founder of HACKD Fitness, New York City’s first biohacking fitness studio, sharing the latest fitness and recovery tech and holistic coaching. She grew up on her family’s apple farm in upstate New York, graduated from Yale University as a Microbiology and Biochem major, and then entered the business world in New York City where she supported the growth of a restaurant chain from 18 locations to over 100 and was the point person on an IPO, all by the age of 24. After becoming a mom, she went on to pursue her passion for fitness and wellness. It was through this pursuit that she discovered yoga which connected her love of Philosophy, Science, Psychology and wellness and founded Fulfill Fitness, specializing in personal training and nutrition coaching. She also founded a coaching business Peace Power Parenting, an online course to support conscious parenting. Check out Pamela’s first book, Find More Strength: 5 Pillars to Unlock Unlimited Power and Happiness, which provides a simple, practical path to inner strength. In this podcast, Pamela and I talk about her fitness and wellness journey, how she build NYC’s first biohacking fitness studio, benefits of yoga, keys to an effective meditation, and much more. Learn how to build a successful high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here

Aug 30, 2019 • 1h 13min
John Little – The Time Saver’s Workout Part 2 (#221)
John Little (Linkedin) is considered “one of the top fitness researchers in North America” (Ironman magazine). An accomplished author in the field of exercise (Max Contraction Training, Body By Science, The Art of Expressing the Human Body), philosophy, history and martial arts, John’s articles have been published in every major fitness and martial arts magazine in North America. He’s produced over 40 publications. Throughout his career, John has worked alongside the biggest names in the industry, from the Estate of Bruce Lee, to bodybuilding icons such as Arnold Schwarzenegger, Mike Mentzer, Steve Reeves and Lou Ferrigno to action stars such as Jackie Chan. John is also an award-winning documentary filmmaker, having produced and directed films for both independent companies and major studios such as Warner Bros. John and his wife Terri opened Nautilus North Strength & Fitness Centre in 2004, where they continue to conduct studies on exercise and share the data with their personal training clients. Nautilus North has supervised in excess of 80,000 one-on-one workout sessions. Check out John Little’s NEW book, The Time-Saver’s Workout: A Revolutionary New Fitness Plan that Dispels Myths and Optimizes Results In this podcast, we continue to talk about John’s new book (The Time-Saver’s Workout), exhaustion and HIT, the Delorme-Watkins method, why diet and exercise do not correlate with longevity and much, much more. Listen to my other podcasts with John here: John Little: Inside the Mind of Mike Mentzer, Body By Science and his Workout with Hercules How To Find Your Purpose – John Little John Little – The Time Saver’s Workout Part 1 (#214) Learn how to build a successful high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here

Aug 28, 2019 • 1h 4min
Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 2 (#220)
Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries. He has been into different speaking engagements such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit. Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals – Register Here Listen to Luke Carlson’s other appearances on the podcast: Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business Luke Carlson – How To Delegate In Your High Intensity Strength Training Business Luke Carlson – How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 1 In this podcast, Luke and I continue to discuss how to reward and recognize trainers, Discover Strength’s trainers compensation plan, the six questions you need for vision alignment, how to improve employee engagement and much more. Learn how to build a successful high intensity training business and join the HIT Business Membership For all of the show notes, links and resources - Click Here