
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Nov 24, 2021 • 1h 31min
343 - John Little - The Story of Nautilus North Strength & Fitness Centre
John Little is the owner of Nautilus North Strength and Fitness Centre in Bracebridge, Ontario. He is an accomplished author in the field of exercise, philosophy, history, and martial arts. John’s articles have been published in every major fitness and martial arts magazine in North America and he has produced over 40 publications. Check out John Little’s books In this episode, John shares the story of Nautilus North, workout programs and protocols, business growth strategies, his latest HITuni course John Little’s Six-Minute HIT, and much more. Get exclusive content from John inside HIT Business Membership This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Nov 24, 2021 • 1h 2min
342 - Dr Bryce Lee - What Should You Do Alongside High Intensity Strength Training?
Dr. Bryce Lee (bryce @ strength-space.com) is the Co-founder, Director of Therapy, and CEO of StrengthSpace, an evidence-based strength training studio and provider of physical therapy services in Chesapeake, Virginia. He focuses on muscle activation, orthopaedics, pain neuroscience, and evolutionary biology. In this episode, Bryce talks about heat adaptation, regular loading, activities for range of motion, supplementary activities to strength training, and much more. Become a successful strength studio owner This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Nov 21, 2021 • 39min
341 - Simon Shawcross - How to Find HIT Trainers, HIT Employment Opportunities, and Promote your Studio with HITuni's HIT Gym Directory
Simon Shawcross (simon @ hituni.com) is the founder of HITuni, an e-learning course provider for High Intensity Training (HIT) and Evidence Based Fitness. Simon has been in the fitness industry for over 20 years and continually provides education, resources, and certifications for the HIT community. In this episode, Simon shares the features of HITuni’s HIT Gym Directory, including how to promote your studio, find HIT trainers, employment opportunities, and much more. Become a HIT Personal Trainer Grow your strength studio business This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Nov 17, 2021 • 1h 34min
340 - Dr James Steele - Inter-Individual Variation in Response to Resistance Training, The Truth about Effect Sizes, and other Exercise Science Flaws
James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy. See James’ published peer reviewed articles. In this episode, James Steele walks us through a big data meta-analysis on inter-individual variation in response to resistance training, interpretation of effect sizes, exercise science flaws, exercise guidelines for best results, and much more. Access exclusive exercise research reviews inside HIT Business Membership This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team - Book Here For all of the show notes, links and resources - Click Here

Nov 9, 2021 • 1h 1min
339 - John Zarbock and Mike Pullano - How to Combine Obsessive Customer Service and ARX Technology to Build a Thriving Strength Studio
John Zarbock (john @ biofitstl.com) is the owner of BioFit, a smart fitness and biohacking business in St. Louis, Missouri. BioFit delivers evidence-based strength training using ARX technology to help clients achieve optimal health. Mike Pullano is the Chief Product Officer at ARXFit, an adaptive resistance exercise technology that integrates software and motorized resistance for clients to have a safe, quantified, and efficient resistance training experience. Learn about ARX here In this episode, John and Mike share their highlights from the Resistance Exercise Conference, the value of focusing on people over profit, how customer service combined with ARX technology drives business growth, and much more. Build a thriving strength studio For all of the show notes, links and resources - Click Here

Nov 2, 2021 • 1h 36min
338 - Julian Massler - How to use Effective Content Marketing, Sales Process, and Follow-up to Grow your Strength Training Studio
Julian Massler (jm @ aurumfit.com) is the co-founder and CEO at Aurum Fit, a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit’s unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits. Learn about the AURUM franchise opportunity. In this episode, Julian Massler talks about the importance of personal networking, how to use effective content marketing, their sales process to maximize conversions, follow-up strategies, and much more. Get effective marketing tactics to grow your strength studio business For all of the show notes, links and resources - Click Here

Oct 27, 2021 • 51min
337 - Duncan Attwood - How a Mainstream Academic-Turned-Health-Club-Executive Went All In On High-Intensity Training
Duncan Attwood (exeter @ fit20.co.uk) is the owner of fit20 Exeter, a fit20 franchise that trains clients one-to-one for 20 minutes once a week. Before joining fit20, Duncan had been managing health clubs including David Lloyd Fitness Clubs and Bannatyne Fitness. In this episode, Duncan Attwood shares his fit20 journey, sales and retention strategies, fit20 growth drivers, and much more. Access proven business systems inside HIT Business Membership For all of the show notes, links and resources - Click Here

Oct 20, 2021 • 50min
336 - Luke Carlson and Kyle Recchia - How to Create the Perfect Day, Make Space for Important Work, and Reduce Decision Fatigue
Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength, a strength training studio located in Minneapolis, Minnesota. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Kyle Recchia (kyle.recchia @ theperfectworkout.com) is the CEO for The Perfect Workout, the largest high-intensity training studio chain in the United States with over 60 locations. In this episode, Luke and Kyle share their daily morning routines, systems and strategies on productivity, how to deal with broken routines, tools for managing schedules, and much more. Get how-to guides to grow your strength studio business For all of the show notes, links and resources - Click Here

Oct 13, 2021 • 1h 17min
335 - Deep Fitness - The Mindful, Science-Based Strength Training Method To Transform Your Well-Being In Just 30 Minutes A Week
Philip Shepherd is an embodiment expert, author, and co-founder of The Embodied Present Process™. TEPP aims to help people reunite the thinking of the head with the deep, present and calm intelligence of the body. Andrei Yakovenko built a successful career as a partner in a Geophysics business. Years later, he came across Body by Science and discovered the transforming power of HIT. He decided to set up New Element Training, a high intensity training studio in Toronto, Canada, that specializes in mindful strength training. In this episode, Philip and Andrei share their new book Deep Fitness: The Mindful, Science-Based Strength-Training Method to Transform Your Well-Being in Just 30 Minutes a Week. We talk about The Embodied Present Process™, mindful strength training, strength training and longevity, and much more. Turn your strength training studio into a thriving success For all of the show notes, links and resources - Click Here

Sep 29, 2021 • 54min
334 - A New Study Showing How ARX and HIT are Superior to Traditional Resistance Training
Mike Pullano is the Chief Product Officer at ARXFit, an adaptive resistance exercise technology that integrates software and motorized resistance for clients to have a safe, quantified, and efficient resistance training experience. In this episode, Mike Pullano shares updates on ARX, new research comparing ARX to Moderate-Intensity Resistance Exercise, providing more evidence to support the effectiveness of high intensity training over traditional resistance exercise, and much more. Learn more about ARX here Grow your ARX business with HIT Business Membership For all of the show notes, links and resources - Click Here