High Intensity Business

Albert Coleman (albert @ phxstrength.com) became interested in strength exercise in high school to improve his performance as a baseball player. This interest became a passion when he went on to play Division 1 baseball and was at the mercy of ill-informed strength coaches. Needing to find a better way to keep him injury-free than what was being presented to him by the college strength and conditioning staff, he chanced upon the SuperSlow technical manual while combing the shelves of a Borders. A few years later in 1999, Al passed the test of the most stringent certification in the industry; the SuperSlow Exercise Specialist Certification Following, Al spent the next 10 years under the tutelage of Master Instructor Rob Serraino and honed his craft. From 2010-2019, Al worked for RenEx/Overload Fitness where he served as Director of Education. During this time, he worked in close concert with Ken Hutchins, Josh Trentine and Gus Diamantopoulos in refining the RenEx Protocol. In 2019, Al moved back to Washington DC and began to work with Nicole Gustavson and her team. In reconnecting with Nicole, Al found both the ideal business and life companion.  A “Slow Show” of a story about how two people came together in business and in life, at just the right time. In 2011, in preparation for the opening of what would be her first of two InForm Fitness Virginia studios, Nicole traveled the country visiting various veteran HIT strength studios to do research. While visiting Overload Fitness in Cleveland, OH, to discuss a possible business partnership with RenEx Exercise Equipment, she met and witnessed Al Coleman demonstrate a set of the Leg Press exercise to failure. Was it love at first sight? With Nicole witnessing someone physically pushing themselves with such intensity, and with Al suffering the immediate effects of such intensity, one could rest assured that it would take them both years to process this chance encounter. In fact, Mr. Coleman’s level of post-exercise delirium left his memory vague at best about what would turn out to be a pivotal moment in his life. Fast forward 8 years, Al relocated back to the Washington DC area where he grew up, bringing his experience in training instructors, as well as developing and refining protocols to help another studio. Al reached out to Nicole on a whim, and the rest is history that’s still in the making. Nicole’s studios in Virginia provided a platform for Al to continue to develop and refine his ideas, which helped her business evolve. On the personal side, Nicole and Al found in each other “their other half” as people say. After both having experienced the rougher side of life over the previous several years, the fortuitous partnership of Nicole and Al tells a love story of two people coming together to help one another during a time when the rest of the world is falling apart. Seeing obvious shortcomings in the way that high intensity strength exercise has been taught, Nicole and Al set out on a new course to change the way exercise is taught and delivered to the exercising public, and hence Automated Muscle was born. Al and Nicole run PHX Strength in Reston, Virginia. PHX Strength applies their very own Automated Muscle methodology in improving exercise performance for clients to achieve their optimal health and fitness. In this episode, Al shares the PHX Strength story, the squeeze technique, thoughts on HIT principles, what he’s changed his mind about in HIT, and much more. Maximize your strength studio profit For all of the show notes, links and resources - Click Here

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and owner of Strong Life Personal Training in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE, and the Super Slow Exercise Guild. In this episode, Tim discusses the history and philosophy of HIT, specifically training frequency, number of exercises, movement speed, rep range, and much more.   Contact Tim to learn about his workshops and seminars to help you upgrade your personal training experience and grow your business.  Contact Ryan here: Website: stronglifetraining.com Email: info @ stronglifetraining.com Phone (US): 630-862-5176   Access business tactics to maximize your strength studio growth    This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Clay Steffee has worked alongside Arthur Jones designing an array of game changing exercise machines. He is also responsible for engineering strength equipment for MedX and LifeFitness. Clay has a degree in Mathematics from the University of South Florida.  In this episode, Clay shares his story working with Arthur Jones, designing exercise machines for Nautilus, MedX, LifeFitness, and much more. Start your own strength training business This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

James Fisher PhD (james.fisher @ solent.ac.uk) is one of the leading exercise scientists publishing numerous peer-reviewed articles relating to resistance training, health, and fitness.   He is also a Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK.  In this episode, James talks about his research paper Resistance Training Recommendations to Maximize Muscle Hypertrophy in an Athletic Population: Position Stand of the IUSCA which explains the concepts of hypertrophy, reconciliation of acute vs long-term evidence, the relationship between strength and hypertrophy, recommendations for maximizing skeletal muscle hypertrophy in an athletic population, and much more. Build a profitable strength training business This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Brad Stanke (brad @ stangaardfitness.com) is a resistance exercise recruiter and a Discover Strength franchise owner. He has 8 years of recruitment experience working with various recruitment agencies. Currently, his focus is to bring support to strength training businesses in hiring great trainers.   In this episode, Brad shares the hiring landscape within the fitness industry, his recruitment process and why it's more effective than using job boards, employee retention, hiring tactics, and much more. Hire and develop great trainers  This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Brian D. Johnston (logicbdj @ hotmail.com) is the developer of Zone Training and Triangular Training methods. He has authored 20 books on the subject of exercise and nutrition science, is a contributor to the Merck Medical Manuals, and has written for various magazines including Iron Man Magazine and Olympian News. He specializes in the area of spinal rehabilitation, bodybuilding, and athletic strength training.   In this episode, Brian talks about cluster sets, blitz cycles, zone training, exercise programming for seniors, business and personal training tips, and much more. Learn how to build and maintain a strong client base This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength, a strength training studio located in Minneapolis, Minnesota. His team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC) annually.  In this episode, Luke talks about the scientific paper The Role of Fitness Professionals in Public Health: A Review of the Literature which provided an overview of the evidence on fitness professionals, their role in physical activity for health agendas, and the professional education and training that is available to support them. Luke discusses the gap between fitness professionals and health professionals, the 4 key issues for considerations in the fitness industry, and much more. Achieve your 2022 strength training business vision This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXfit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Josh Jarrett is the Chief Exercise Officer at Quantify Fitness, a personal training studio in Nashville, Tennessee, which uses the latest exercise technology to provide time-efficient workouts. He is also a National Strength & Conditioning Association Certified Personal Trainer (NSCA-CPT) and a Certified Bulletproof Coach.  In this episode, Josh shares updates on Quantify Fitness, ARX training tips, ways to market a strength training business, social media marketing strategies, and much more. Become a Successful Strength Training Studio Owner This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. Dave has deep interests in high intensity training, psychological skills training, and decision-making processes in sports.   Listen to Parts 1-7: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) 318 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 5) 320 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 6) 321 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 7) In this episode, Dave joins me for Part 8 of our Decision Making series to show you how to make better decisions in your life and business. He talks about performing pre-mortems, benefits of negative thinking, sunk cost fallacy, overcoming analysis paralysis, and much more. Build a great strength training studio This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here

Julian Massler (jm @ aurumfit.com) is the co-founder and CEO at Aurum Fit, a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit’s unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits Learn about the AURUM franchise opportunity. In this episode, Julian talks about measuring and optimizing retention, pricing and packaging, client education strategies, and much more. Get timeless retention strategies to grow your strength training business  This podcast episode is brought to you by ARX Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here For all of the show notes, links and resources - Click Here