
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Sep 28, 2021 • 29min
REC 2021 - The Most Important Exercise and Fitness Business Conference of the Year
In this episode, Luke and Hannah join me to talk about my favorite exercise and fitness business event, the Resistance Exercise Conference, and we cover what you can expect at this year’s conference, exciting keynotes, incredible guests, and much more. Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Hannah Johnson (hannah @ discoverstrength.com) is the Vice President of Sales and Marketing for Discover Strength. REC will be held on the 22nd and 23rd October 2021 in Las Vegas! Start your REC experience - Register Here. For all of the show notes, links, and resources - Click Here

Sep 21, 2021 • 27min
333 - Luke Carlson - What Is The Ideal Size And Layout For Your Strength Training Studio?
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios, along with Discover Strength Franchise. In this episode, Luke talks about how to decide on the size of your location, how studio size impacts your business, important things to consider when it comes to studio layout, and much more. Get effective business strategies to grow your studio For all of the show notes, links and resources - Click Here

Sep 13, 2021 • 59min
332 - Ted Harrison - 3x3 Client Training Routines, How to Run Efficient Sessions, and How to Find the Best Referrers
Ted Harrison (vitalexercise @ gmail.com) is the owner of Vital Exercise, a private, personal training studio based in Essex. Ted has been a personal trainer for more than 30 years helping people transform their health and physique using HIT-influenced, science-based principles. In this episode, Ted Harrison talks about Vital Exercise’s training program, ways to measure progress, how to run efficient sessions, tips in finding high-quality referrals, and much more. Access how-to guides from successful studio owners For all of the show notes, links and resources - Click Here

Sep 8, 2021 • 31min
331 - My Current Training Routine, Long Term Results, and Managing Stress and Recovery
Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength. In this episode, I give updates on my training, diet, and body composition. I also share the challenges of fatherhood and running multiple businesses, tips for managing stress, optimizing health and performance, and much more. Build your dream strength studio business For all of the show notes, links and resources - Click Here

Aug 25, 2021 • 53min
330 – Luke Carlson – How to Cultivate a Powerful Mindset
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a strength training studio located in Minneapolis, Minnesota. Discover Strength runs 7 personal training facilities, the Discover Strength Franchise, and the Resistance Exercise Conference (REC). In this episode, Luke Carlson talks about cultivating a powerful mindset, common mental barriers and how to overcome them, content consumption strategies, knowledge implementation, and much more. Build a successful studio business with HIT Business Membership For all of the show notes, links and resources - Click Here

Aug 18, 2021 • 34min
329 - How to Start a Strength Studio Part 3
(Listen to Part 1 and Part 2). In this episode, I'll give you updates on our personal training business, Optima Strength, the different obstacles we've faced and have overcome, business decision-making, progress we’ve made, and much more. Grow your strength training studio For all of the show notes, links and resources - Click Here

Aug 11, 2021 • 52min
328 - Struggling to Generate Leads and Keep Clients in your Strength Studio? Just Do This.
Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength, a strength training studio in Galway, Ireland, that provides clients with 1-on-1 strength training for 30-minutes, once or twice a week. In this episode, I’ll share with you the tactics I’ve learned from experts on the podcast and inside HIT Business Membership and years of experience in high-level sales. We discuss networking and lead generation, creating an effective sales process, practical tips on retaining clients, and much more. Drive more leads into your strength studio For all of the show notes, links and resources - Click Here

Aug 4, 2021 • 48min
327 - Luke Carlson - Are You Ready to Let Go of the Vine and Grow Your Strength Training Studio?
Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC). In this episode, we discuss the ‘letting go of the vine’ analogy from the book Traction by Gino Wickman. We also discuss how to delegate and elevate, tactical steps on how to let go of the vine, strategies on building a team, and much more. Become a successful strength training studio owner For all of the show notes, links and resources - Click Here

Jul 28, 2021 • 59min
326 - Dr Doug McGuff - What Training Frequency is Best? Once a Week or Twice a Week?
Dr Doug McGuff, co-author of Body by Science, discusses training frequency and intensity, recovery techniques, sleep and relaxation. Topics include determining training frequency, assessing recovery through journaling, the importance of recovery and sleep, understanding the impact of stressors and the importance of context, and using meditation and journaling to manage stress. Dr McGuff also shares insights on high intensity training and consulting.

Jul 21, 2021 • 57min
325 - Jeff Casebolt - Are the Dynavec Gluteator Glute and Ankle System the Real Deal?
Jeff Casebolt PhD is the Director of Biomechanical Research for Dynavec Multi-Directional Resistance Systems, which creates exercise machines that work in multiple planes to train the body. In this episode, Jeff Casebolt shares updates regarding Dynavec, benefits of the Gluteator Glute System and how to program workouts, application of the Ankle System, and much more. Let us help you get the right machines for your strength studio For all of the show notes, links and resources - Click Here