High Intensity Business

Niri Patel is an entrepreneur, consultant, and Managing Director of fit20 UK. He is the Executive Director of BNI Yorkshire UK and Co National Director of BNI India, and was awarded as Best New BNI Director (2000) and Best BNI European Director (2001).    In this episode, Niri Patel shares insights about the fit20 business and the fit20 franchise opportunity, the value of networking, powerful marketing and referral strategies, and much more.  Turn your Purpose into a Strength Training Business For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength, a strength training business located in Minneapolis, Minnesota. Discover Strength operates 7 personal training facilities including a private studio in Edina.  Luke is very active in sharing his expertise on business management, leadership, and strength training. He and his team at Discover Strength also host the Resistance Exercise Conference.  In this episode, Luke Carlson shares his microstudio story, which can help you understand how to better test ideas with less risk, how to measure performance, how to manage expectations, and much more. Get more clients For all of the show notes, links and resources - Click Here

Mike Petrella is a Master HIT Certified (S.P.A.R.T.A.), MEDX/HIT Certified (IART), and winner of the “Most Innovative Training Program” with the World Head of Family Sokeship Council. He owns STG Strength and Power in Ontario, Canada, which is considered one of the finest and best-equipped private strength and conditioning facilities in the world.  In this episode, Mike Petrella talks about how to educate and explain HIT to clients, specifically how to provide better information, improve messaging, and enhance your communication style to convert more clients, and much more.  Get effective sales and conversion strategies to acquire more clients For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in strength training, psychological skills training, and decision making processes in sports and other areas.   Listen to Part 1-6: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) 318 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 5) 320 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 6) In this episode, Dave Smith joins me for Part 7 of our Decision Making series to continue to show you how to make better decisions in your life and business. He explains the importance of algorithms in decision-making including its impact on various industries, how to implement productive and consistent checklists, and much more.  Access How-To Guides from Successful Strength Training Studio Owners   For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. Dave has deep interest in high intensity training, psychological skills training, and decision-making processes. Listen to Part 1-5: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) 318 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 5) In this episode, Dave Smith joins me for Part 6 of our Decision Making series to continue to show you how to make better decisions in your life and business. He talks about the importance of considering other’s viewpoints, recognizing the role of skill and luck, proactively seeking feedback from diverse sources, and much more. Maximize your strength studio growth For all of the show notes, links and resources - Click Here

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes across both exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness.   In this episode, we discuss lumbar biomechanics, ideal range of motion, best ways to utilize the MedX Lumbar Extension, workout tips, training volume during fatherhood, and much more.    Stop feeling frustrated with your strength training studio and start growing your client base For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. Dave has a deep fascination in decision making processes and psychological skills training.  Listen to Parts 1-4: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) In this episode, Dave Smith joins me for Part 5 of our Decision Making series to show you how to make better decisions in your life and in business. He talks about the various ways to sharpen your decision making processes, profiling and assessment of one’s biases, how to avoid the common pitfalls, and much more.    Increase the odds of making your strength studio a huge success For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. His interests include high intensity training, psychological skills training, and decision-making processes in sports.   Listen to Part 1-3: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) In this episode, Dave Smith joins me for Part 4 of our Decision Making series to show you how to make better decisions in your life and business. He shares practical applications of luck vs. skill, the hindsight bias, the dangers of forecasting and prediction, ways to maximize success in an unpredictable future, and much more.   Tailored content to grow your strength training studio  For all of the show notes, links and resources - Click Here

In this episode, I’ll describe how you can use a ‘Bring A Friend Week’ marketing campaign to acquire at least 10 new clients for your high intensity strength training business.  You’ll learn why ‘Bring a Friend Week’ is so effective and why you should acquire at least 10 new clients, how to plan your campaign, how to craft your messages to optimise conversions, and much more.   Access more proven marketing tactics to grow your high intensity strength training business  For all of the show notes, links and resources - Click Here

Mike Petrella owns and operates STG Power and Strength, an award-winning, premier private strength and conditioning facility located in Ontario, Canada. He is a MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records. Michael Perilli (info @ mikeperillipt.ca) is STG’s General Manager and owner/head trainer at Michael Perilli Personal Training. Michael graduated from Mohawk College with a diploma in Health, Wellness and Fitness and is a certified CanfitPro Personal Training Specialist. He is also a multi-sport-athlete and was able to excel in Rugby representing Brock University on the USports Level, and both Team Ontario, and Team Canada on the National Level.  In this episode, Mike Petrella and Michael Perilli present in detail how STG recreated the Colorado Experiment including the training protocols, specific diet, recovery interventions and results; and how it's changed their thoughts about their approach to training clients, and much more.  Learn the most powerful, most effective personal training and client acquisition strategies from a pantheon of HIT experts — join the HIT Business Membership today.  For all of the show notes, links and resources - Click Here