High Intensity Business

How big of a difference can the right kind of supervision make for your High-Intensity Training clients, and how can you use that knowledge to make your marketing more effective? Dr. James Fisher joins us to take a deep dive into the importance of supervision during resistance training, and we examine what this means for HIT business owners, trainers, and your clients based on their respective backgrounds and abilities.  We'll look into the different outcome measures and effects on body composition, as well seeing how much – or how little – of a role factors such as technical coaching, safety, motivation, and accountability play in marketing and delivering the best client experiences. Learn Powerful, Proven Marketing Strategies for your HIT Business  For the complete show notes, links, and resources, click here

Do you worry about how you need to raise prices and the possibility of losing your clients?   Raising prices is one of the biggest challenges HIT business owners can face, but it's also one of the most important things you need to know how to do well if you want to sustain and grow your High-Intensity Training studio.   In this pricing masterclass, Discover Strength's Luke Carlson joins us to talk about how you as a HIT studio owner can raise prices the right way while keeping your clients happy and scaling your business at the same time.   Luke shares valuable insights on pricing strategies, talks about the hows and whys of great communication  with clients, how to make your business stand apart from your competitors, and provides actionable advice for business owners like yourself looking to increase profitability without sacrificing client satisfaction. Get Powerful Marketing Strategies for your HIT Studio straight from HIT Business Experts   For the complete show notes, links, and resources - Click Here  

Attention fitness business owners and personal trainers: is evidence-based exercise and fitness training truly enough, or do you need to go deeper to really make a genuine, meaningful difference in the lives of your personal training clients? John Thompson is the owner of Thompson Fitness Transformation Center, a high-intensity group training studio in California, and Limitless, a high-performance men's coaching program for executives and entrepreneurs focused on teaching them how to unleash their potential. He has 15 years of personal training experience and has coached over 3,000 clients. In this episode, we talk about what you need to do as a trainer and as a HIT business owner in order to really reach deep into the psyche of your clients so that not only do you make a deep impact on their health and fitness, but they also make lead generation, client retention, and scaling your business faster, easier, and more satisfying for you that you'll wonder why you didn't think about doing these things we're about to talk about sooner. Stop losing clients and start generating more qualified leads and referrals using powerful strategies from HIT business experts For the complete show notes, links, and resources - Click Here

How can you get potential clients to exercise the right way without unknowingly scaring off those who are skeptical of or new to high-intensity training? Award-winning trainer Dennis Rogers joins us to talk about how to help clients learn about HIT effectively and to help them get the most out of exercise. Dennis owns and operates the Binghamton, New York-based Essential Exercise studio. This episode explores what Dennis has learned about strength training and fitness approaches through his years in the industry. He talks about how he educates his clients on minimum effective dose requirements for positive health and fitness results while showing empathy for their unique situations, and how to effectively balance running a business while providing the best possible fitness and results-driven experience for your clients, and more. Get more clients with proven, powerful lead generation strategies from HIT Business Experts For the complete show notes, links, and resources - Click Here

How well do you understand the pain points of your clients? Can you really tap into their true motivations to help them achieve their fitness goals?  Corrie-Beth Lipowski joins us to share her insights on how to "Sell the Heaven" and unlock the full potential of your clients. As a sports nutrition specialist and co-founder of Pure Physique, Corrie-Beth is an expert in sustainable, transformational fitness, nutrition, and mindset programs.  In this episode, we talk about how you can use sensory language and visualization techniques to help your clients achieve their desired outcomes. You'll learn how to understand the true pain points and motivations of your clients with the first sales call so you can tailor solutions to help them overcome obstacles and unlock their full potential. We go in-depth into the importance of understanding the true pain and motivations of your clients, and the steps you as a fitness business owner can take to help your clients achieve their fitness goals. We talk about the "Sell the Heaven" process – using sensory language and visualization techniques to help clients visualize their desired outcomes and build a strong emotional connection to them – and we also discuss how you can qualify clients for long-term fit, helping you ensure that they stay committed to their fitness goals, and more. Give your business a boost with success strategies and coaching straight from HIT Business experts For the complete show notes, links, and resources - Click Here

HIT studio owners, have you ever stopped to think about how important your hiring process is for the success of your fitness business?  In a world where the fitness industry is growing at an exponential rate, having the right team can make all the difference. In this previously HIT Business members-only episode, we dive deep into the importance of hiring and how to create an effective hiring process for your gym. Luke Carlson, founder and CEO of Discover Strength joins us to discuss the hiring practices that have driven his success in the fitness industry. He shares his tried-and-true techniques for finding and hiring the right people for the job. Luke highlights the importance of "first who, then what," and stresses that it's the people who make up the company and create a successful business. We cover topics such as conducting interviews, assessing job candidates, and determining the best team structure for your gym. Luke stresses the importance of hiring for value fit, aligning your interests with your employees', and creating an effective commission model. He also shares key questions to ask during interviews to gauge a candidate's understanding of the company's core values and assess their potential to perform in the position. The episode concludes with Luke's four-step hiring process and the criteria that a candidate must meet to be considered the right person in the right seat. For the full show notes, links, and resources, click here

What does the average Physical Therapist know about HIT and strength training? In Tim Dettmann’s case, the answer appears to be ‘a lot’. In our fireside with Tim, find out how Kieser Australia has taken decades of strength training research and applied it to their 15,000 members with back pain, arthritis, diabetes and osteoporosis. Tim is a physiotherapist and Director at Kieser Australia, and he specializes in High-Intensity Training, along with his underlying passion of getting the average Australian to understand how strength training equals health.     This episode is the Pre-REC Live Q&A with Tim. Tim and I talked about his experience as a clinician, Kieser Training as a business, and Kieser’s unique approach to improving lower back pain and overall health. The second half deals with questions from the audience regarding exercise protocols, how to deal with clients who have lower back pain, training and coaching with the MedX Medical Lumbar Extension, and much more.    Get access to effective training strategies and acquire more clients For all of the show notes, links and resources - Click Here

Melissa Gunn is a certified SuperSlow Specialist, a fitness and nutrition coach, and the Founder/CEO of Pure Strength LA, Inc. She has two decades of experience in the health and fitness industry helping clients regain and rejuvenate their health.   In this episode, Melissa shares her HIT journey with Pure Strength LA, the key components for business growth, how to educate and train clients with injuries, designing a target market strategy, and much more.   Learn business growth strategies from successful studio owners  For all of the show notes, links, and resources - Click Here

Dorian Yates won the Mr. Olympia title six consecutive times from 1992 to 1997. He has the fifth-highest number of Mr. Olympia awards of all time and is widely considered to be one of the top bodybuilders in modern history. He is currently leading MedX Fit Tech’s team as Chief Fitness Officer and has transformed the organization into a fitness technology company. Check out the New MedX Fit Tech In this episode, Dorian shares his plan to revolutionize MedX, the impact of integrating exercise and AI technology, key components of optimizing health, and much more.  Get more High Intensity Training clients For all of the show notes, links, and resources - Click Here

Ilana Wechsler is a former data analyst turned Pay Per Click marketing expert — an authority in both Google and Facebook advertising, she is the founder of the boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click advertising since 2013. Ilana now runs an online training program called Teach Traffic, where she teaches business owners exactly how to run profitable ad campaigns for themselves without needing an agency. In this episode, Ilana walks through the steps on how to use paid ads to generate more leads, including Google Ads best practices, tips on creating a search campaign, mistakes/pitfalls to avoid, and much more.   Generate more leads and increase your client base  For all of the show notes, links, and resources - Click Here