How can you get potential clients to exercise the right way without unknowingly scaring off those who are skeptical of or new to high-intensity training? Award-winning trainer Dennis Rogers joins us to talk about how to help clients learn about HIT effectively and to help them get the most out of exercise.

Dennis owns and operates the Binghamton, New York-based Essential Exercise studio. This episode explores what Dennis has learned about strength training and fitness approaches through his years in the industry. He talks about how he educates his clients on minimum effective dose requirements for positive health and fitness results while showing empathy for their unique situations, and how to effectively balance running a business while providing the best possible fitness and results-driven experience for your clients, and more.

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409 - Behind the Scenes of Essential Exercise: Principles, Services, and Growth with Dennis Rogers