
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Mar 1, 2023 • 1h 15min
402 - How To Generate More Revenue In Your High Intensity Training Business with Luke Carlson (Timeless Throwback)
Today, we are bringing you an encore performance of episode 145 with Luke Carlson - How to Generate More Revenue in Your High Intensity Training Business. If you've ever been interested in learning how to increase your revenue streams, this episode is a must-listen! Get more clients when you join HIT Business Membership For all of the show notes, links, and resources - Click Here

Feb 22, 2023 • 55min
401 - How to Set Up a New HIT Studio for Success with Mike Petrella
Mike Petrella (Facebook) is a Master HIT Certified (S.P.A.R.T.A.) trainer, MEDX/HIT Certified (IART), and winner of the “Most Innovative Training Program” with the World Head of Family Sokeship Council. He owns and operates STG Strength and Power in Ontario, Canada, which is one of the finest and best equipped private strength and conditioning facilities in the world. In this episode, Mike shares his thought process and mindset that goes into planning a new HIT studio, finding a location, target market, promotional and launch phase, acquiring your first customers, designing studio facilities, and much more. Get more clients when you join HIT Business Membership For all of the show notes, links, and resources - Click Here

Feb 8, 2023 • 35min
400 - How to Pivot your HIT Business For More Profit
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team host The Resistance Exercise Conference (REC) annually, a great event where you can connect with peers and learn from accomplished scientists and business thought leaders. Join REC 2023. In this episode, Luke talks about the key considerations before making a business pivot, how to onboard your team, communicating value for customers, tactics to pivot successfully, and much more. Build a thriving strength training studio For all of the show notes, links, and resources - Click Here

Jan 25, 2023 • 25min
399 - How to Save Thousands of Hours Running Your HIT Business
Hey! Lawrence Neal here, founder of High Intensity Business. Since there's a lot of buzz about this new chatbot by OpenAI called ChatGPT, I decided to dabble in it a bit and check out its potential. This episode is focused on how you can save thousands of hours using AI – specifically with ChatGPT – in your high intensity training business — I’ll talk about the different business applications and how you can get results using this technology. Get turn key systems for your HIT business For all of the show notes, links, and resources - Click Here

Jan 18, 2023 • 32min
398 - How to Quickly and Easily get New Clients with Efficient Networking (BNI Case Study)
Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength. Get your FREE resources. In this episode, I share the benefits of networking for getting new clients for your strength training business — specifically, I talk about Business Network International (BNI), networking tips for getting better results, how to network efficiently, other marketing tactics with high ROI, and much more. Implement proven systems and grow your business For all of the show notes, links, and resources - Click Here

Jan 11, 2023 • 1h 13min
397 - How to Double your Client Base (Case Study with Billy Fletcher)
Billy Fletcher is the owner of the Optimization Training Lab in Greenville, South Carolina, which houses three programs: Fletcher Fitness (Quantified Strength Training), Alliance Jiu-jitsu, and Braelen's Speed Shop (Speed Training). His passion and mission is coaching others so that they can close the gap between where they are and what their true potential is. Billy is also Master SuperSlow Instructor, Black Belt in Brazilian Jiu-jitsu, and a Kokoro 21 graduate. In this episode, Billy shares his HIT epiphany, business journey, growth strategies, fitness challenge ideas, key factors for increase your client base, and much more. Increase your studio business revenue This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitness, and many others and start using StrengthPortal to easily track workouts, deliver consistently high-quality client experiences, and scale your business painlessly and grow faster — try StrengthPortal today! For all of the show notes, links, and resources - Click Here

Jan 4, 2023 • 59min
396 - How to Generate Leads with SEO
Gert Mellak has been an entrepreneur, author, and SEO strategist for over 20 years — he is the Founder/CEO at SEO Leverage helping businesses with their digital marketing and search engine optimization (SEO) to rank higher in Google. Gert and his team of SEO experts have helped 500+ entrepreneurs and corporations worldwide generate millions of visitors, thousands of leads, and millions of dollars in sales. Get a free SEO assessment and consulting session — use the coupon code HITLAWR. In this episode, Gert describes search engine optimization (SEO), why it is important for your business, action steps to focus on to drive traffic, generate leads to your website, and much more. Get HIT Business coaching with Lawrence This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitness, and many others and start using StrengthPortal to easily track workouts, deliver consistently high-quality client experiences, and scale your business painlessly and grow faster — try StrengthPortal today! For all of the show notes, links, and resources - Click Here

Dec 14, 2022 • 39min
395 - How to Get Corporate Speaking Opportunities to Grow your HIT Business
Sherri McMillan is a fitness columnist, author, and owner of Northwest Personal Training in Vancouver, Washington, awarded both the Better Business Bureau’s Business of the Year and the Chamber of Commerce Community Builder award. Sherri has more than 30 years of experience in the fitness industry and has presented hundreds of workshops and worked with thousands of fitness leaders worldwide. Over her career, she received numerous awards: the 2010 International CanFitPro Fitness Presenter of the Year, 2006 IDEA Program Director of the Year, Inaugural IDEA Personal Trainer of the Year, 1998 Canadian CanFitPro Presenter of the Year. Check out Northwest Personal Training & Fitness Education In this episode, Sherri talks about external marketing tactics, creating a marketing calendar, calculating your marketing budget, how to get corporate speaking engagements, how to deliver an effective presentation, and much more. Let Lawrence help you achieve your HIT business goals in 2023 This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitness, and many others and start using Strength Portal to easily track workouts, deliver consistently high-quality client experiences, and scale your business painlessly and grow faster — go to StrengthPortal.com/HighIntensityBusiness and try StrengthPortal now. For all of the show notes, links, and resources - Click Here

Dec 7, 2022 • 56min
394 - How to Strength Train Athletes, Locking out on the MedX Chest Press, and Using Supports for Nautilus Machines (Q&A with Tim Ryan)
Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners. In this episode, Tim joins me for another Q&A where he addresses how to strength train athletes, how to sell high intensity strength training to athletes, locking out on the MedX Chest press, using supports for MedX and Nautilus machines, and much more. Grow your HIT Business when you join HIT Business Memberships Listen to other episodes with Tim Ryan: High Intensity Fundamentals Series Q&A with Tim Ryan – Part 1 Q&A with Tim Ryan – Part 2 This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitness, and many others and start using Strength Portal to easily track workouts, deliver consistently high-quality client experiences, and scale your business painlessly and grow faster — go to StrengthPortal.com/HighIntensityBusiness and try StrengthPortal now. For all of the show notes, links and resources - Click Here

Dec 4, 2022 • 50min
393 - Join me at the Resistance Exercise Conference 2023
The Resistance Exercise Conference (REC) is a great event where you can connect with peers, learn from expert scientists and business thought leaders, as well as rejuvenate your passion for exercise and business. Discover Strength is bringing in the leading exercise researchers, business thought leaders, and strength training practitioners to impart knowledge and empower the strength training community. Tune in as Luke and I talk about why joining REC 2023 will be immensely valuable for YOU and your TEAM. If you would like an early bird discount, use the coupon code: HIGHINTENSITY. Be the exercise authority — Join REC 2023! Build a thriving strength training business This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitness, and many others and start using Strength Portal to easily track workouts, deliver consistently high-quality client experiences, and scale your business painlessly and grow faster — go to StrengthPortal.com/HighIntensityBusiness and try StrengthPortal now. For all of the show notes, links and resources - Click Here