
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Aug 2, 2023 • 1h 35min
422 - HIT Collision: David Landau and Lawrence Neal's Explosive Showdown!
What can you learn from one of the top HIT trainers on the planet about personalizing, optimizing, and maximizing training programs and results for your clients? HIT Legend David Landau returns to the podcast for an explosive discussion that covers intelligent training, finding your minimum – and maximum – effective dose of exercise, the secrets to achieving optimal results, and more, all delivered with David's trademark I-don't-care-what-you-think-I'll-say-what-I-want approach to civil discourse. Whether you've been doing HIT for years or you're new to High-Intensity Training and you want to fine-tune your HIT workouts for maximum results, you'll want to sit down and buckle up for this one! *** 📈 Set up your High-Intensity Training studio for Maximum Success *** 📩 Download a FREE step-by-step guide on how to build a referral machine *** 🎬 For the complete show notes, links, and resources, click here

Jul 19, 2023 • 55min
421 - The Million Dollar Trainer's Secret: Pete Cerqua's Referral Program that Transformed his HIT Business
What does it take to earn $10,000 a week as a High-Intensity Personal Trainer even when everybody else struggles to get clients? Million-Dollar Trainer Pete Cerqua returns to the podcast to break down how he built a referral program for his High-Intensity Training business and kept a steady flow of clients, even during dry spells. Pete is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Skyhorse Publishing, which include the books High-Intensity Fitness Revolution for Women and High-Intensity Fitness Revolution for Men. His new program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year. In this episode, Pete talks about what makes a good referral program, and what you need to do to drive consistent referrals. We also explore the psychology of selling and how to craft an effective personal training marketing message. If you're a HIT studio owner or a personal trainer who wants to generate more high-quality leads and boost business growth through effortless referrals – with actionable steps – check out this episode and start building your referral machine today! *** 📈 Never Stop Attracting High-Quality Clients with Powerful, Proven HIT Business Systems *** 📩 Download a FREE step-by-step guide on how to build a referral machine *** 🎬 For the complete show notes, links, and resources, click here

Jul 12, 2023 • 45min
420 - From Start to Sale: Building and Selling a Profitable Personal Training Business
What does it take to start a personal training business, make it successful and profitable, and then make millions from it? Discover Strength CEO Luke Carlson returns to talk about what you need to know if you want to build an incredibly valuable personal training business or maximize the value of an existing HIT studio, including what strategies you need to consider and how to apply these in practical ways, the systems and processes you need, the challenges and opportunities you can expect, and so much more. Luke's own journey is a fascinating case study in starting out as a fitness entrepreneur and eventually building a wildly successful HIT business franchise, and he has been kind enough to share his insights and experience with High Intensity Business once again. Plain and simple: no matter where you are in your journey, if you want to grow your high-intensity training business and make it more successful, check out this episode! *** 📈 Prime Your HIT Business For Maximum Success *** 📩 Download a FREE step-by-step guide on how to build a referral machine *** For the complete show notes, links, and resources, click here

Jul 6, 2023 • 1h 7min
419 - Reviving High Intensity Training: A Deep Dive with Jeff Turner and Imagine Strength
What does it take to create the best possible High-Intensity Training kit that builds on generations of already-great HIT equipment from the likes of Nautilus and MedX? Bringing with him a wealth of experience and knowledge as a bodybuilder and a successful business owner, Jeff Turner joins us to take a deep dive into how Imagine Strength designs its cutting-edge equipment based on the variable needs of HIT studios and their clients, all while keeping prices reasonable and competitive. In this episode, we talk about his approach to constant improvement, having good mentors and collaborating with the best experts, staying true to the principles of High-Intensity Training that revolutionized fitness, what he's learned about taking care of his health after a medical scare, how he sees Imagine Strength playing a key role in shaping the future of fitness, and more! If you're a HIT studio owner who wants to learn more about the best equipment you can get and use for your clients, you'll want to tune in to this one! *** 📈 Grow your High-Intensity Training studio faster with proven HIT Business Strategies and Tactics *** 📩 Download a FREE step-by-step guide on how to build a referral machine *** For the complete show notes, links, and resources, click here

Jun 28, 2023 • 23min
418 - Boost your HIT Enterprise: Navigating Pricing and Packaging with Pete Cerqua
Attention HIT studio owners and personal trainers: what's the best way to think about packaging and pricing your High-Intensity Training services? Million-Dollar Trainer Pete Cerqua returns to talk about how you can optimize your pricing structure to drive growth, how to retain clients, increase your HIT business' overall success, and more. We dig deep into the various aspects of pricing and packaging for your HIT studio, keeping clients, engaged, rotating exercises and workout splits, as well as advice on creating package deals, setting expiration dates, and implementing cancellation policies — if you have a High-Intensity Training business and you want to get more out of it, this episode is a must-listen! Grow your High-Intensity Training studio faster with proven HIT Business Strategies and Tactics For the complete show notes, links, and resources, click here

Jun 21, 2023 • 1h 30min
417 - Efficient Fitness: Unpacking the 'Done in One' Method with John Little
What's the best HIT protocol to use for your High-Intensity Training Clients? Is there even such a thing like the best protocol? John Little returns to the podcast to talk about the "Done in One" protocol, and we talk about what really matters when choosing a protocol to use, especially when considering individual variation on the road to getting the best possible results for yourself and for your strength training clients. In this episode, we dive into hypertrophy, understanding muscle mass potential, factoring in wear and tear, older trainees, how much of what many people know about Mike Mentzer is largely inaccurate, and more. If you're keen on optimizing the results your studio gets for your clients, you'll want to listen to this episode! Attract more clients to your High-Intensity Training Studio For the complete show notes, links, and resources, click here

Jun 14, 2023 • 57min
416 - The Million Dollar Trainer: Unpacking Pete Cerqua's Innovative Approach to Fitness
HIT studio owners and High-Intensity Personal Trainers: have you ever wondered what it takes to become a million-dollar trainer (or if it's even remotely possible for you to accomplish)? Pete Cerqua is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Skyhorse Publishing, which include the books High-Intensity Fitness Revolution for Women and High-Intensity Fitness Revolution for Men. His new program "Million Dollar Trainer" shows personal trainers how to earn 7 figures per year. The episode is a deep dive into what you can learn from Pete's innovative approach to fitness, including the importance of efficient workouts, providing high-quality customer service, and marketing yourself as a HIT professional. You'll learn what you need to do to go from zero to owning your own High-Intensity Training studio and making millions as a HIT personal trainer, as Pete shares his business strategies, marketing insights, experiences, and knowledge so you can attract and retain more clients and grow your business towards earning 7 figures annually — don't miss this one! Grow Your High-Intensity Training Studio Faster For the complete show notes, links, and resources, click here

Jun 7, 2023 • 57min
415 - Defying Limits: Unpacking Progress Plateaus in High Intensity Training with Luke Carlson and Dr. James Fisher
What are the best ways to help your HIT studio clients get through training plateaus when nothing else seems to be working? Luke Carlson and James Fisher, Ph.D. join us to take a deep dive into what really matters for busting through any strength training ruts — we look into what you should know and what you need to understand in order to optimize your clients' results when they inevitably hit their plateaus. This episode is a deep dive into how High-Intensity Training studios can maximize their clients' results through advanced resistance training techniques. Luke and James discuss what factors you need to consider and optimize. They also touch on the importance of variation, including changing the speed of movement. Whether you're a HIT studio owner or a personal trainer looking to improve your clients' results, you won't want to miss this episode! *** This podcast episode is brought to you by Imagine Strength. Grow a successful High-Intensity Training business with the best workout equipment, intelligently designed to fit the unique needs of your strength studio. Imagine Strength lives and breathes HIT, designing innovative equipment that's of the highest quality at affordable prices. Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level. Start today ➡ https://www.imaginestrength.com/ *** Is your HIT Business not growing as fast as you'd like? Get in-depth growth strategies from HIT Business Experts and Industry Titans For the complete show notes, links, and resources, click here

May 31, 2023 • 51min
414 - The Small Business Social Media Paradox: A Philosophical Inquiry with Jenny Blake
Have you ever felt drained by the thought of keeping up with social media marketing trends while trying to run your High-Intensity Training business? If you have, then you're not alone. Many fitness business owners struggle to balance their social media presence with running their business and reaching their target market. But what if there was a way that you harness the power of social media without being spread thin across multiple platforms? Joining us is award-winning author, podcaster, and business strategist Jenny Blake — Jenny helps business owners like you move forward in your personal and professional life using smarter systems that can help you work more efficiently and have more free time. In this episode, Jenny talks about you can use social media the smart way so you can get the benefits of reaching more people with less headaches. We talk about strategies, tactics, and tips that take into account your personality type, energy levels, and your business goals. We also talk about how you can use systems to work more intelligently, along with tactics such as batching, automation, social media scheduling, and more — if you're a small fitness business owner looking to grow using social media, you won't want to miss this episode! Learn How HIT Experts Use Social Media to Grow Their High-Intensity Fitness Businesses Fast For the complete show notes, links, and resources, click here

May 24, 2023 • 50min
413 - Cardiac Rehab & Cabin Gyms: An Intimate Look at Jon Allen's Personal Training Business
What's it like to start your own HIT studio and help people with heart health issues with strength training and rehabilitation? Joining us is Strength 4 Health's Jon Allen (info [at] strength4health [dot] co [dot] uk), a veteran in the High-Intensity Training industry, having worked with clients including cardiac patients and GP referrals for over 45 years. He has a diploma in Diet and Nutrition from Oxford College, is a HITUni-certified High-Intensity Strength Training Specialist, a YMCA-certified Personal Trainer, and he is also a member of the British Association for Cardiac Prevention & Rehabilitation. In this episode, we talk about how Jon started and grew his fitness business, including getting high-quality leads with BARK.com, why tailoring workout programs to individual clients matters for longer-term success, working with clients who have heart disease and other cardiac issues, and the strategies and tactics you can use to expand your client base, and more. Start and Grow Your HIT Business Faster with Expert Advice from HIT Business Titans For the complete show notes, links, and resources, click here