High Intensity Business

What would it take you to grow your fitness business from small to great?  If you want a blueprint for taking your personal training business from zero to successful strength training studio, you’ll want to hear from Peter and Brian Collins, founders of Strength Therapy Personal Training.  In this episode, you’ll hear about how small beginnings can be scaled to become a thriving business, and you’ll get practical advice on carving your specific niche, effective marketing, creating a good training environment for your specific type of clients, and more.  If you’ve ever had doubts about how well you can do while you’re still starting out in your fitness business journey, hang in there and give this episode a listen!   ***   📈 Get everything you need to grow your strength studio successfully, straight from the experts   ***   📩 Download a FREE step-by-step guide on how to build a referral machine    ***   🎬 For the complete show notes, links, and resources, click here

If you could sit down with one of the most successful people in the strength training industry and learn what it takes to get to the top, who would you want to listen to? Bill DeSimone just might have the episode for you — he returns to the podcast to talk about the powerful lessons he’s learned from 40 years of strength training and running his fitness business, and he lays out his experiences and what you can take away from it all and apply in your own journey, whether you’re just starting out or looking to grow your strength studio. In this episode, we cover so much: from how to use personal experiences in your business effectively, to managing injuries, to what it means to really understand the nature of personal training.  Bill talks about navigating challenges, training techniques and equipment, and how the industry has changed over the years.   ***   📈 Stop Struggling and Start Growing a Great Fitness Business    ***   📩 Download a FREE step-by-step guide on how to build a referral machine    ***   🎬 For the complete show notes, links, and resources, click here 

How would you help a client – or yourself – rehabilitate an injured knee?  Dr. James Fisher returns to the podcast to talk about his personal experience of going through a severe knee injury: navigating the recovery process, the psychological impact, and the importance of understanding where your clients are coming from if you have the opportunity to train and support someone going through the recovery and rehabilitation process.  This episode can help you develop practical strategies that can benefit both your clients and yourself when it comes to adapting your fitness strategies and programs to accommodate and support clients who experience unexpected injuries. ⚠️ Disclaimer: This podcast is purely informational and is not meant to diagnose or treat any injury or condition; if you have an injury, please seek medical advice from a qualified health professional.    ***   📈 Boost Your Fitness Business with Success Strategies Straight From HIT Industry Titans and Experts   ***   📩 Download a FREE step-by-step guide on how to build a referral machine    ***   🎬 For the complete show notes, links, and resources, click here 

What are the critical keys for designing the optimal workout for yourself and your clients?  Is there a problem with conventional training programs that might put a dent in your clients’ progress and your fitness business’ long-term sustainability?   Bill DeSimone returns for a deep dive into Joint-Friendly Fitness, where we go into detail about how to select the most effective exercises for your program, how to determine risk and avoid injury, and why all of this matters in various contexts. If you care about optimizing your programs and maximizing results, this episode is for you!  ***   📈 Unlock the Secrets to Creating Your Own High-Powered Fitness Business That Attracts Endless Clients   ***   📩 Download a FREE step-by-step guide on how to build a referral machine   ***   🎬 For the complete show notes, links, and resources, click here

If you already own a Health or Fitness Business, should you add High-Intensity Training to it (if you haven't already?)  To some, this might sound like a no-brainer (or at minimum a really good idea). But are there any legitimate risks, beyond the obvious rewards of offering HIT to your clients? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you're thinking about introducing HIT into your Fitness Business, such as how to make it a good fit, creating synergies with your existing business, billing and pricing for training sessions, being competitive in a crowded market (even with larger health clubs), and how you can diversify your fitness business and unlock even more success using High-Intensity Training.  *** 📈 Turn Your Fitness Business into a Fitness Empire *** 📩 Download a FREE step-by-step guide on how to build a referral machine  *** 🎬 For the complete show notes, links, and resources, click here

What's the best combination of HIT protocols and advanced strength training techniques for the most gains? Legendary trainer Pete Cerqua returns to the podcast for a deep dive into all the different high-intensity training protocols, advanced techniques, how you can customize and add variations to get up to 40% gains in strength, along with how to put all of these to work in your fitness business if you're a trainer looking to keep clients raving about the workouts you put them through. If you've ever wondered which HIT protocols and techniques will get you the most gains or will work the best with different types of personal training clients, don't miss this episode! *** 📈 Build a Fitness Business That People Will Rave About *** 📩 Download a FREE step-by-step guide on how to build a referral machine *** 🎬 For the complete show notes, links, and resources, click here 

What's it like to run a fitness business on autopilot? Could you do the same?  Dr. Doug McGuff – co-author of the High-Intensity Training cornerstone Body by Science – and founder of Ultimate Exercise returns to the podcast to talk about what it's like to run a fitness business without being there all the time — how do you get to that stage?  Is that really the dream, or could it possibly turn into a nightmare? We dive deep into how he runs UE (and the key business lessons you can take away from it), crafting great client experiences, how so many people misunderstand hypertrophy, maximizing stimulus and recovery for optimal results, understanding the nuances and risks of steroid/PED use, practical strategies for thriving in the fitness industry, and more!  Note: apologies in advance for the less-than-ideal audio we have in this episode — we've done our best to make it as listenable as possible, despite the sound issues. *** 📈 Put Your Fitness Business on the Fast Track to Success  *** 📩 Download a FREE step-by-step guide on how to build a referral machine *** 🎬 For the complete show notes, links, and resources, click here

Does VO2 Max really matter? How should this factor into your strength training practice?  Plus, how would you talk to your strength training clients who bring in new studies and want to make adjustments to how you train them? The ever-insightful Skyler Tanner – a respected exercise physiologist and founder of Smart Strength – returns to the podcast for an hour of going through some wide-ranging conversations from misconceptions about VO2 Max, the many ways trainers knowingly and unknowingly communicate with clients, to unraveling the complexities of exercise-related studies, along with revisiting a few touchy subjects in the High-Intensity Training world! *** 📈 Turn Your Fitness Business into A Fitness Empire *** 📩 Download a FREE step-by-step guide on how to build a referral machine *** 🎬 For the complete show notes, links, and resources, click here

Can you train your clients (or yourself) to maximize strength while being a high-performance endurance athlete? How can you design an optimal strength training program for a client involved in athletic events? Dr. James Fisher is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness. Plus, he is also quite the endurance athlete himself, so he brings insight from both sides of the coin! In this previously High-Intensity Business Members-only episode, James and I dive into the world of transforming endurance athletes through high-intensity resistance training — we talk about consultative approaches, exercise selection, frequency and volume, as well as how proper strength training benefits endurance athletes, facilitating improved flexibility, injury prevention, and enhanced performance, among other things. If you want your fitness studio to stand out above the rest and attract high-ticket, high-performance athletes as clients, this episode is for you! *** 📈 Create Unbeatable Training Programs That Attract High-Quality Clients *** 📩 Download a FREE step-by-step guide on how to build a referral machine *** 🎬 For the complete show notes, links, and resources, click here

Attention, High-Intensity Training studio owners: are you unhappy with how your fitness business is doing and would love to see it grow and become exponentially more successful?  You'll want to know these CRITICAL keys to success and avoid these pitfalls many new (and struggling) HIT Business owners have been stumbling into. In this episode, we talk about creating great client experiences, optimizing your offers and workouts, the importance of internal communication, making key business decisions that align with your target market so you can attract and retain more high-quality clients, and much more. This is probably the most important episode we've done for anyone who wants to set up their HIT business to be as successful as possible — check it out! 📈 Stop Making Critical Mistakes and Start Growing Your HIT Business Like the Industry's Titans Do *** 📩 Download a FREE step-by-step guide on how to build a referral machine  *** 🎬 For the complete show notes, links, and resources, click here