
Beyond Social
Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! We're the sensation turning the social game on its head – faster than you can double-tap a Gary Vee motivational post! In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending. Tune in every Wednesday with our super hosts, Reggie and Vitaly (who could give late-night TV hosts a run for their money) along with the crème de la crème of the Vista Social team and surprise marketing expert guests! Whether you're a social media master, a digital marketing newbie, or just in it for the memes, you're not going to want to miss it! Why? We're serving Social Media strategy with a side of SaaS. Tune in!
Latest episodes

Jul 17, 2024 • 15min
The Dream Team: Secrets to Building a Rockstar Social Media Squad
Curious about maximizing your social media team's potential?In this episode of Beyond Social, hosts Vitaly and Reggie dive into building an efficient and collaborative social media team. Discover how to leverage the strengths of various team members, from graphic designers to marketers, to create compelling content. Learn about the vital role of social media management tools in streamlining workflows and ensuring quality control.Join Vitaly and Reggie as they explore crowdsourcing ideas from your team and transforming social media-savvy employees into powerful brand advocates. Whether you're a small business or an agency, this episode offers practical tips to elevate your social media game.Tune in and unlock the secrets to a more effective and engaged social media team.Chapters:00:00 - Intro00:25 - Who should be on your Social Media Management team?2:40 - Team Participation5:45 - One Platform7:00 - Crowdsource Social Ideas11:00 - Social Media Tool14:00 - Give Your Employees a Voice15:00 - Outro Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jul 10, 2024 • 23min
Boosting Brand Visibility: How Employee Advocacy Transforms Marketing
Ever wondered how to supercharge your brand's reach and credibility without breaking the bank? Spoiler alert: it's sitting right in your office! In this episode of Beyond Social, hosts Vitaly and Reggie uncover the hidden gem of employee advocacy. Imagine your employees turning into brand ambassadors, echoing your company's message far and wide, effortlessly reaching new audiences and boosting trust. Sounds like a dream? It’s not—it’s a strategy waiting to be tapped!Join Vitaly and Reggie as they demystify employee advocacy, from the simplicity of branded merch to the social media megaphone. They’ll reveal the secret sauce to foster genuine advocacy—hint: it’s all about trust and voluntary participation, not top-down mandates.Tune in to learn how to create a work culture where advocacy isn’t just encouraged—it’s contagious. Vitaly and Reggie will spill practical tips for measuring advocacy impact, leveraging tools like Vista Social to streamline efforts (Psst, it's in private beta—reach out if you're curious!), and sparking organic enthusiasm.Whether you're aiming to elevate your marketing game or cultivate a more engaged team, this episode is packed with insights and actionable advice. Don't miss out—hit play and transform your employees into your brand’s biggest champions. Tune in! Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jul 3, 2024 • 21min
Remote but Connected: Lessons from Vista Social’s International Team
In this episode of Beyond Social, hosts Vitaly and Reggieexplore the exciting world of building and managing a fully remote, international team. Discover how they've united team members across four continents, multiple faiths, and numerous time zones, proving that geographical boundaries are no obstacle to success.Join Vitaly and Reggie as they unravel their remarkable story, showcasing how trust, communication, and cultural diversity have become the bedrock of their virtual workspace. They’ll share the secrets behind uniting a global team without ever meeting in person, offering a masterclass in turning potential obstacles into powerful assets.Listen in for practical tips on sustaining productivity, leveraging unique perspectives, and navigating the complexities of time zones. Discover how they’ve transformed geographical barriers into stepping stones for success, creating a cohesive and efficient remote team against all odds.Whether you’re starting a company or expanding your existing team, this episode offers invaluable advice for thriving in a remote work environment.CHAPTERS:0:00 - intro00:45 - our remote team4:40 - working remotely post-Covid6:00 - processes to keep in sync8:08 - the loss of productivity10:00 - expectations of remote work11:00 - the benefits of a global team11:50 - our CS team’s virtual office12:50 - you have to trust your people14:05 - meeting in person14:40 - remote creates opportunities15:30 - the difficulties of hiring locally16:15 - building a remote culture by design16:30 - Visas across the team18:00 - considerations when building a remote team19:30 - the world as a global space20:40 - outro Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jun 26, 2024 • 17min
The Hidden Risks: How AI Could Expose Your Secrets
In this episode of Beyond Social, hosts Vitaly and Reggie tackle the crucial topic of AI and data privacy. As AI tools become increasingly integrated into our daily workflows, especially social media, understanding their implications is vital. Vitaly underscores the convenience of AI systems that summarize conversations, but raises critical concerns about the potential exposure of proprietary information. How can we trust that our sensitive data isn't being used to train AI models accessible to the world?Reggie highlights the importance of being cautious with AI, especially in the absence of clear legislation. Together they explore the parallels to past tech controversies, like Alexa’s privacy issues, and emphasize the need for transparency and accountability from tech companies. The conversation dives deep into the murky waters of AI data usage, stressing the importance of knowing where your data goes and how it’s used.Tune in for a thought provoking discussion on the balance between AI utility and data privacy!CHAPTERS:0:00 - intro0:30 - customer story2:20 - proprietary conversations & workplace examples6:30 - personal examples8:40 - hesitation around AI’s terms of service and legislation15:55 - final thoughts on AI Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jun 19, 2024 • 23min
Customer Service Excellence: Strategies and Stories from Vista Social
In this episode of Beyond Social, hosts Vitaly and Reggie explore the art of stellar customer service in social media management. As platforms grow more sophisticated, supporting multiple networks with diverse features can be challenging. Discover how Vista Social uses user patterns to simplify the complexity of managing multiple platforms. With over a decade in customer success, Reggie reveals what makes customer interactions successful. At the end of the day we have to ask ourselves, "What value are we adding in every response?" Join the freewheeling conversation to learn about the impact of personalized customer support, the dangers of over-automation, and get actionable tips for boosting customer satisfaction and training the right way!Tune in for insights on building a top-tier customer success team and making every interaction count!Chapters00:00 - Intro 1:00 - What Makes Good Customer Service?3:50 - Criteria for Measuring Customer Interactions9:50 - Customer Service Training12:20 - Pushing the Limits of Support14:55 - One Touch and Two Touch Tickets16:25 - The Most Problematic Area for SMM Tool Users19:45 - Gratitude for the Customer Success Team20:30 - Final Thoughts on Customer Success Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jun 12, 2024 • 21min
To Test or Not Test: A glimpse into the Vista Social DNA
Get a glimpse of the Vista Social tech DNA! In this episode of Beyond Social, we explore tech testing environments and the software development lifecycle. Do we always need multi-staged testing processes? While verifying, prototyping, and user feedback are crucial for quality, they can be time-consuming and expensive. We discuss how smaller organizations can streamline processes and bypass certain stages to deliver value faster to customers. Copying big company practices might backfire, so it's essential to find what works best for your team. Clear guidelines, vision, and trust are key to efficiency, and that’s what we’re made of!Learn how hiring thoughtful, careful team members can simplify the path from code inception to release, and how to identify and eliminate redundancies in your workflow. Tune in for actionable insights on optimizing your tech testing environments and speeding up your software development process. Happy listening as we nerd out!Chapters00:00 - The Concept of Testing Environments and Bypassing Processes03:21 - Challenges of Streamlining Decision-Making Processes06:35 - Implications of Copying Processes from Larger Organizations09:20 - The Importance of Trust, Care, and Thoughtful Work13:09 - Streamlining Processes for Organizational Benefit Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jun 5, 2024 • 11min
Social Media and Accessibility: Shifting Perspectives on Inclusive Product Development
In this thought-provoking episode of Beyond Social, we dive into the profound journey of Vitaly, the Founder and CEO of Vista Social; whose perspective on product development was forever altered by an unforgettable human interaction.Join us as Vitaly recounts this pivotal moment while assisting a customer service ticket, where he gained invaluable insights into the challenges faced by individuals with disabilities when navigating digital platforms. This eventually led him to rethink the very essence of product development and accessibility for inclusivity.Delving deeper, Vitaly shares his impassioned belief in creating tools that transcend mere functionality; removing barriers to accessibility, so users can achieve their goals, unhindered. Vitaly's experiences have sparked a paradigm shift in his approach to building products, emphasizing the importance of inclusivity and accessibility for all.From this episode, you'll gain a deeper understanding of the transformative impact of inclusive product design in social tech, and how it not only enhances user experience, but also enriches lives in meaningful ways.Tune in as we explore Vitaly's journey towards creating a more accessible digital world, and how Vista Social exists with a purpose. Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

May 29, 2024 • 21min
The AI Social Media Takeover
Is AI taking over the world of social media? In this thought-provoking episode of Beyond Social, we explore the role of artificial intelligence (AI) in reshaping the landscape of social media. Join our hosts, Reggie and Vitaly, as they discuss the impact of AI technologies on social media platforms, content creation, and user experience. From algorithmic content curation to chatbots and predictive analytics, discover how AI is revolutionizing the way businesses engage with audiences and drive results on social media. Whether you're a marketer, entrepreneur, or social media enthusiast, this episode offers valuable insights into the future of AI-driven social media strategies. Tune in now to stay ahead of the curve! Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

May 22, 2024 • 26min
Rinse and Repeat Social Media Posts or Not?
In this episode of Beyond Social, we dive into the debate on whether to "rinse and repeat" social media posts for maximum engagement or adopt a more diversified content strategy. Join our hosts, Reggie and Vitaly, as they explore the pros and cons of reposting content on social media platforms and discuss alternative approaches to maintaining a consistent presence while keeping your audience engaged. From content repurposing and scheduling tactics to audience segmentation and platform-specific strategies, discover actionable insights to optimize your social media posting strategy and drive meaningful results for your business. Whether you're a seasoned marketer or just starting out, this episode offers valuable perspectives to help you make informed decisions about your social media content strategy. Tune in now to learn more! Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

May 15, 2024 • 21min
What to Do When Organic Social Needs a Boost
In this insightful episode of Beyond Social, we tackle the challenge of giving organic social media a boost in today's competitive digital landscape. Join our hosts, Reggie and Vitaly as they share expert strategies and practical tips for enhancing organic reach, engagement, and visibility on social media platforms. From content optimization and audience targeting to community building, discover actionable techniques to elevate your organic social media efforts and achieve meaningful results for your business. Whether you're a social media manager, marketer, or business owner, this episode provides valuable insights to help you navigate the complexities of organic social media and drive success in your digital marketing campaigns. Tune in now to learn more! Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube
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