

Beyond Social
Vista Social
Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! We're the sensation turning the social game on its head – faster than you can double-tap a Gary Vee motivational post! In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending. Tune in every Wednesday with our super hosts, Reggie and Vitaly (who could give late-night TV hosts a run for their money) along with the crème de la crème of the Vista Social team and surprise marketing expert guests! Whether you're a social media master, a digital marketing newbie, or just in it for the memes, you're not going to want to miss it! Why? We're serving Social Media strategy with a side of SaaS. Tune in!
Episodes
Mentioned books

Jul 3, 2024 • 21min
Remote but Connected: Lessons from Vista Social’s International Team
In this episode of Beyond Social, hosts Vitaly and Reggieexplore the exciting world of building and managing a fully remote, international team. Discover how they've united team members across four continents, multiple faiths, and numerous time zones, proving that geographical boundaries are no obstacle to success.Join Vitaly and Reggie as they unravel their remarkable story, showcasing how trust, communication, and cultural diversity have become the bedrock of their virtual workspace. They’ll share the secrets behind uniting a global team without ever meeting in person, offering a masterclass in turning potential obstacles into powerful assets.Listen in for practical tips on sustaining productivity, leveraging unique perspectives, and navigating the complexities of time zones. Discover how they’ve transformed geographical barriers into stepping stones for success, creating a cohesive and efficient remote team against all odds.Whether you’re starting a company or expanding your existing team, this episode offers invaluable advice for thriving in a remote work environment.CHAPTERS:0:00 - intro00:45 - our remote team4:40 - working remotely post-Covid6:00 - processes to keep in sync8:08 - the loss of productivity10:00 - expectations of remote work11:00 - the benefits of a global team11:50 - our CS team’s virtual office12:50 - you have to trust your people14:05 - meeting in person14:40 - remote creates opportunities15:30 - the difficulties of hiring locally16:15 - building a remote culture by design16:30 - Visas across the team18:00 - considerations when building a remote team19:30 - the world as a global space20:40 - outro Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jun 26, 2024 • 17min
The Hidden Risks: How AI Could Expose Your Secrets
In this episode of Beyond Social, hosts Vitaly and Reggie tackle the crucial topic of AI and data privacy. As AI tools become increasingly integrated into our daily workflows, especially social media, understanding their implications is vital. Vitaly underscores the convenience of AI systems that summarize conversations, but raises critical concerns about the potential exposure of proprietary information. How can we trust that our sensitive data isn't being used to train AI models accessible to the world?Reggie highlights the importance of being cautious with AI, especially in the absence of clear legislation. Together they explore the parallels to past tech controversies, like Alexa’s privacy issues, and emphasize the need for transparency and accountability from tech companies. The conversation dives deep into the murky waters of AI data usage, stressing the importance of knowing where your data goes and how it’s used.Tune in for a thought provoking discussion on the balance between AI utility and data privacy!CHAPTERS:0:00 - intro0:30 - customer story2:20 - proprietary conversations & workplace examples6:30 - personal examples8:40 - hesitation around AI’s terms of service and legislation15:55 - final thoughts on AI Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jun 19, 2024 • 23min
Customer Service Excellence: Strategies and Stories from Vista Social
In this episode of Beyond Social, hosts Vitaly and Reggie explore the art of stellar customer service in social media management. As platforms grow more sophisticated, supporting multiple networks with diverse features can be challenging. Discover how Vista Social uses user patterns to simplify the complexity of managing multiple platforms. With over a decade in customer success, Reggie reveals what makes customer interactions successful. At the end of the day we have to ask ourselves, "What value are we adding in every response?" Join the freewheeling conversation to learn about the impact of personalized customer support, the dangers of over-automation, and get actionable tips for boosting customer satisfaction and training the right way!Tune in for insights on building a top-tier customer success team and making every interaction count!Chapters00:00 - Intro 1:00 - What Makes Good Customer Service?3:50 - Criteria for Measuring Customer Interactions9:50 - Customer Service Training12:20 - Pushing the Limits of Support14:55 - One Touch and Two Touch Tickets16:25 - The Most Problematic Area for SMM Tool Users19:45 - Gratitude for the Customer Success Team20:30 - Final Thoughts on Customer Success Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jun 12, 2024 • 21min
To Test or Not Test: A glimpse into the Vista Social DNA
Get a glimpse of the Vista Social tech DNA! In this episode of Beyond Social, we explore tech testing environments and the software development lifecycle. Do we always need multi-staged testing processes? While verifying, prototyping, and user feedback are crucial for quality, they can be time-consuming and expensive. We discuss how smaller organizations can streamline processes and bypass certain stages to deliver value faster to customers. Copying big company practices might backfire, so it's essential to find what works best for your team. Clear guidelines, vision, and trust are key to efficiency, and that’s what we’re made of!Learn how hiring thoughtful, careful team members can simplify the path from code inception to release, and how to identify and eliminate redundancies in your workflow. Tune in for actionable insights on optimizing your tech testing environments and speeding up your software development process. Happy listening as we nerd out!Chapters00:00 - The Concept of Testing Environments and Bypassing Processes03:21 - Challenges of Streamlining Decision-Making Processes06:35 - Implications of Copying Processes from Larger Organizations09:20 - The Importance of Trust, Care, and Thoughtful Work13:09 - Streamlining Processes for Organizational Benefit Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Jun 5, 2024 • 11min
Social Media and Accessibility: Shifting Perspectives on Inclusive Product Development
In this thought-provoking episode of Beyond Social, we dive into the profound journey of Vitaly, the Founder and CEO of Vista Social; whose perspective on product development was forever altered by an unforgettable human interaction.Join us as Vitaly recounts this pivotal moment while assisting a customer service ticket, where he gained invaluable insights into the challenges faced by individuals with disabilities when navigating digital platforms. This eventually led him to rethink the very essence of product development and accessibility for inclusivity.Delving deeper, Vitaly shares his impassioned belief in creating tools that transcend mere functionality; removing barriers to accessibility, so users can achieve their goals, unhindered. Vitaly's experiences have sparked a paradigm shift in his approach to building products, emphasizing the importance of inclusivity and accessibility for all.From this episode, you'll gain a deeper understanding of the transformative impact of inclusive product design in social tech, and how it not only enhances user experience, but also enriches lives in meaningful ways.Tune in as we explore Vitaly's journey towards creating a more accessible digital world, and how Vista Social exists with a purpose. Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

May 29, 2024 • 21min
The AI Social Media Takeover
Is AI taking over the world of social media? In this thought-provoking episode of Beyond Social, we explore the role of artificial intelligence (AI) in reshaping the landscape of social media. Join our hosts, Reggie and Vitaly, as they discuss the impact of AI technologies on social media platforms, content creation, and user experience. From algorithmic content curation to chatbots and predictive analytics, discover how AI is revolutionizing the way businesses engage with audiences and drive results on social media. Whether you're a marketer, entrepreneur, or social media enthusiast, this episode offers valuable insights into the future of AI-driven social media strategies. Tune in now to stay ahead of the curve! Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

May 22, 2024 • 26min
Rinse and Repeat Social Media Posts or Not?
In this episode of Beyond Social, we dive into the debate on whether to "rinse and repeat" social media posts for maximum engagement or adopt a more diversified content strategy. Join our hosts, Reggie and Vitaly, as they explore the pros and cons of reposting content on social media platforms and discuss alternative approaches to maintaining a consistent presence while keeping your audience engaged. From content repurposing and scheduling tactics to audience segmentation and platform-specific strategies, discover actionable insights to optimize your social media posting strategy and drive meaningful results for your business. Whether you're a seasoned marketer or just starting out, this episode offers valuable perspectives to help you make informed decisions about your social media content strategy. Tune in now to learn more! Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

May 15, 2024 • 21min
What to Do When Organic Social Needs a Boost
In this insightful episode of Beyond Social, we tackle the challenge of giving organic social media a boost in today's competitive digital landscape. Join our hosts, Reggie and Vitaly as they share expert strategies and practical tips for enhancing organic reach, engagement, and visibility on social media platforms. From content optimization and audience targeting to community building, discover actionable techniques to elevate your organic social media efforts and achieve meaningful results for your business. Whether you're a social media manager, marketer, or business owner, this episode provides valuable insights to help you navigate the complexities of organic social media and drive success in your digital marketing campaigns. Tune in now to learn more! Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

May 1, 2024 • 22min
Link in Bio WHO?!?
Unraveling the mysteries of 'link in bio' strategy, exploring micro-sites for social media marketing. Discover shoppable posts, landing pages, and interactive content for driving traffic and engagement. Valuable insights for brands, influencers, and marketers to leverage social media effectively.

May 1, 2024 • 23min
Are Social Media Management Tools Even Worth It?
Delve into the benefits of social media management tools for businesses, from enhancing digital footprints to optimizing team workflows. Explore the evolution of these tools and the importance of collaborative processes, analytics, and secure user onboarding. Learn about the diverse landscape of SMM tools, from basic options to advanced analytics for driving results in today's digital landscape.