Beyond Social

Double Your Impact: Secrets of Employee Advocacy and Social Selling

Jul 31, 2024

23:55

Curious about transforming your employees into brand ambassadors and social selling superheros?

In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating worlds of employee advocacy and social selling. Discover the secrets to leveraging your team's social presence to amplify your brand's reach and drive sales. Learn how to seamlessly integrate advocacy and selling strategies, whether you're in real estate, automotive, insurance, or any industry where personal connections matter.

Join us as we explore practical tips on setting up a successful employee advocacy program, staying compliant, and measuring earned media value against overspending on awareness marketing. Vitaly and Reggie will underscore ways to foster a culture of authentic advocacy and social selling that’s not just effective but also engaging for your employees so they feel part of the brand’s success!

Small business owner or part of a big corporation? This episode is jam-packed with actionable insights to level up your marketing strategy.

Tune in and unlock the hidden potential of employee advocacy and social selling for your brand!

Chapters:

00:00 - intro

00:40 - defining employee advocacy & social selling

3:30 - real estate example

4:15 - viewing agents as channels

6:15 - amplification vs. amplifying a message related to selling

6:45 - compliance

9:10 - SMM tool & advocacy

11:45 - earned media value

15:35 - seeing your employees as judges