Is shadow-banning on social media real?
In this can’t-miss episode of Beyond Social, hosts Vitaly Veksler, Reggie Azevedo, and special guest Sabreen Haziq pull back the curtain on the mysterious phenomenon every creator dreads: shadow-banning.
What's really happening when your posts go from fire to fizzle? We’re diving deep into what shadow-banning is, what it’s not, and why the entire creator community can't stop buzzing about it.
Think your engagement drop is random? Think again. With insider insights straight from Instagram’s Adam Mosseri, we’re here to shatter the myths and break down what’s really at play—whether it's your hashtag hustle or the platform’s evolving algorithm. Are you being suppressed, or is your audience just... bored?
No fluff, no conspiracy theories—just real talk about how to navigate the algorithm and keep your content thriving. Whether you're a brand, influencer, or just trying to get noticed, this episode is your guide to owning your feed and outsmarting the system.
Tune in, because the algorithm doesn’t wait—are you ready to take control of your social media engagement, or will you keep letting it control you?
00:00 - Intro
1:05 - Shadowbanning vs. Banning
2:25 - What is shadowbanning?
3:30 - Believing in Shadowbanning
4:50 - Hashtag Controversy
6:30 - Relevance in Social Media
7:21 - Adam Mosseri’s AMA
8:10 - Posting Too Often
9:00 - Theories of What Causes Shadowbanning
10:30 - Ranking Content
13:00 - Engagement vs. Quality
15:00 - Content Genres
20:15 - It’s Not a Competition
22:00 - Why the unrest?
27:00 - Final Thoughts On Shadowbanning
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