Is social media automation secretly sabotaging your brand?

In this eye-opening episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo tackle the high-stakes world of automation in social media. Automation can be a game-changer, but there's a fine line between boosting productivity and destroying authenticity.

We’re pulling back the curtain on tools that promise the world—more followers, more likes—but could leave your credibility in ruins. Discover why not all automation is created equal, and learn how to use the right tools to streamline your workflow without losing your audience’s trust.

This isn’t just a cautionary tale—it’s a roadmap to smarter automation that propels you forward without compromising your integrity.

Ready to unlock the real potential of automation? Tune in, but be warned: once you hear the truth, there’s no going back!!

00:00 - Intro

00:50 - What is Automation?

3:00 - Inauthentic Engagement

3:55 - Good vs. Bad Automation

6:00 - Workflow Automations

9:50 - Notifications

11:00 - Content Repurposing

13:10 - Account Security

14:05 - Final Thoughts on Automation

15:40 - Outro

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Authenticity vs. Automation: Finding the Right Balance in Social Media