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Social platforms are shaking things up, and we’re here to break it all down!In this episode of Beyond Social, join hosts Reggie Azevedo and Sabreen Haziq as they explore the latest game-changing updates from Instagram, LinkedIn, and TikTok. These shifts aren’t just minor tweaks—they could completely transform how you engage with your audience.Join Reggie Azevedo and Sabreen Haziq as they dive into the seismic shifts reshaping your feed, your strategy, and your brand’s future. These aren’t your average updates—they’re game-changers that could boost your engagement or leave you scrambling for Plan B. But fear not, we’re breaking it all down with sharp insights and even sharper hot takes.Will you adapt and thrive, or fall behind in the scroll? Tune in to find out. The future of social is here, and it's moving fast—don’t get left behind.00:00 - Intro1:00 - Meta: Instagram Stories8:38 - LinkedIn Videos16:00 - TikTok Photo Publishing19:15 - Outro Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Is shadow-banning on social media real?In this can’t-miss episode of Beyond Social, hosts Vitaly Veksler, Reggie Azevedo, and special guest Sabreen Haziq pull back the curtain on the mysterious phenomenon every creator dreads: shadow-banning.What's really happening when your posts go from fire to fizzle? We’re diving deep into what shadow-banning is, what it’s not, and why the entire creator community can't stop buzzing about it.Think your engagement drop is random? Think again. With insider insights straight from Instagram’s Adam Mosseri, we’re here to shatter the myths and break down what’s really at play—whether it's your hashtag hustle or the platform’s evolving algorithm. Are you being suppressed, or is your audience just... bored?No fluff, no conspiracy theories—just real talk about how to navigate the algorithm and keep your content thriving. Whether you're a brand, influencer, or just trying to get noticed, this episode is your guide to owning your feed and outsmarting the system.Tune in, because the algorithm doesn’t wait—are you ready to take control of your social media engagement, or will you keep letting it control you?00:00 - Intro1:05 - Shadowbanning vs. Banning2:25 - What is shadowbanning?3:30 - Believing in Shadowbanning4:50 - Hashtag Controversy6:30 - Relevance in Social Media7:21 - Adam Mosseri’s AMA8:10 - Posting Too Often9:00 - Theories of What Causes Shadowbanning10:30 - Ranking Content13:00 - Engagement vs. Quality15:00 - Content Genres20:15 - It’s Not a Competition22:00 - Why the unrest?27:00 - Final Thoughts On Shadowbanning Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Are you quietly watching potential profits slip through your fingers?In this electrifying episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo expose the untapped goldmine hidden within your social media services. Whether you’re a marketing agency, freelancer, or solopreneur, it’s time to rethink how you can actually scale your revenue.We’re talking game-changing strategies—from supercharging organic posts with minimal budgets to unlocking the hidden power of bio link pages and employee advocacy. Plus, discover the secret powerhouse: reputation management—your ultimate tool for not just maintaining, but solidifying long-term client relationships.No fluff, no filler. Whether you’re juggling branding, copywriting, or content production, this episode is packed with high-value tactics to expand your services without expanding your workload.Ready to stop leaving money on the table and start playing in the big leagues? Tune in now and get ready to maximize your social media mastery. Your next big growth move starts here.Happy listening!00:00 - Intro1:00 - The Social Side of Marketing3:05 - Boosting7:40 - Bio Link pages10:55 - Advocacy14:05 - Integrations18:20 - Reputation Management22:55 - Outro Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Is social media automation secretly sabotaging your brand?In this eye-opening episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo tackle the high-stakes world of automation in social media. Automation can be a game-changer, but there's a fine line between boosting productivity and destroying authenticity.We’re pulling back the curtain on tools that promise the world—more followers, more likes—but could leave your credibility in ruins. Discover why not all automation is created equal, and learn how to use the right tools to streamline your workflow without losing your audience’s trust.This isn’t just a cautionary tale—it’s a roadmap to smarter automation that propels you forward without compromising your integrity.Ready to unlock the real potential of automation? Tune in, but be warned: once you hear the truth, there’s no going back!!00:00 - Intro00:50 - What is Automation?3:00 - Inauthentic Engagement3:55 - Good vs. Bad Automation6:00 - Workflow Automations9:50 - Notifications11:00 - Content Repurposing13:10 - Account Security14:05 - Final Thoughts on Automation15:40 - Outro Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Wondering how to turn a brand-new client into your biggest advocate in just 100 days?In this must-listen episode of Beyond Social, Vitaly Veksler and Reggie Azevedo pull back the curtain on the exact playbook agencies need to win clients over and keep them hooked for the long haul.We’re diving deep into the critical onboarding phase—the moment where first impressions make or break your success. Learn how to master the art of seamless communication, align goals that actually matter, and nail social media management in ways that build trust from day one. From profile optimization and airtight security to setting KPIs that prove your worth, this episode breaks down every crucial step for transforming client relationships.Plus, we’re spilling insider secrets on how to collaborate without overwhelming your clients, using the right tools to elevate their social game while keeping them engaged.It's more than managing accounts—it's about creating die-hard loyalty, boosting confidence, and showing clients you’re the one they need in their corner, every step of the way.Tune in and discover how to make onboarding effortless, metrics meaningful, and customer relationships rock solid. Because landing the client is just the start—keeping them? That’s the real victory.00:00 - Intro1:20 - How do you make sure you’re keeping customers loyal?4:30  - Getting Access to Socials9:00 - Onboarding Considerations11:50 - Collaboration15:00 - Reporting & Metrics18:00 - Word of Mouth19:40 - Confidence Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Vitaly Veksler, a social media management expert, and Reggie Azevedo, a creative content strategist, share insightful tips on making social media feel more engaging. They discuss essential tools that simplify managing a brand without dimming creativity. Discover how to utilize easy content queues, collaborative strategies, and trending audio to connect with your audience. They emphasize that social media should be about authenticity and enjoyment rather than just efficiency, reminding us that strong connections are at the heart of effective branding.

Curious about how AI is revolutionizing marketing?In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating world of AI applications for marketers. Discover how AI is not just a looming presence but a transformative force reshaping the industry. From generating captivating copy and headlines to creating images and handling legal and intent-based tasks, AI's capabilities are expanding at a rapid pace.Join us as we explore practical examples of AI in action, such as using ChatGPT for caption generation and mastering prompt engineering to achieve the perfect brand voice. Learn how AI can streamline your workflow, save time, and boost creativity, especially in social media management.Whether you're managing multiple clients or seeking ways to inject humor and personality into your content, this episode offers valuable insights and tips for leveraging AI to enhance your marketing strategies.Tune in and discover how AI is not just a tool, but a game-changer for marketers everywhere!Chapters:00:00 - intro00:50 - Ai’s presence2:55 - caption generation6:40 - prompt engineering9:00 - humor12:00 - image generation13:55 - the best Ai uses18:00 - video generation20:00 - final thoughts on Ai20:40 - outro Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Dive into the secrets of creating shareable content that truly resonates! Discover why crafting engaging posts matters more than sheer quantity, with insights into the magic of humor and community building. Learn about the power of metrics, especially shares, and how they can elevate your social media game. The hosts share real-world success stories that show how transforming dull news into captivating content can drive engagement. Whether you're a marketer or just starting out, get ready for actionable tips to make your content adored and shared!

Ever wondered what it takes to be a stellar marketer? Spoiler: it’s not just about crunching numbers or churning out content. In this episode of Beyond Social, Vitaly Veksler and Reggie Azevedo tackle the art and science behind killer marketing.Vitaly and Reggie dive deep into the tightrope walk between creativity and strategy that sets exceptional marketers apart. They peel back the layers of how to position a brand so it strikes a chord with its audience and share the secrets behind those lightbulb moments that lead to impactful campaigns.Get ready to unlock the magic of crafting messages that don’t just inform but genuinely engage. The duo delves into the psychology behind audience connection and the knack required to create marketing gold that resonates beyond the surface.Join us as we explore how top-notch marketing goes beyond the mundane to touch hearts and minds, building lasting brand loyalty. With juicy examples and candid stories, Vitaly and Reggie showcase the brilliance and ingenuity that power successful campaigns. From legendary ads to cutting-edge social media tactics, this episode is full of insights to ignite your creativity and elevate your marketing game.Tune in and discover how to create brand messaging that isn't just remembered, but deeply felt!Chapters:00:00 - intro1:30 - compelling messaging6:20 - Mad Men’s marketing11:45 - Airbnb’s marketing15:10 - creativity & inspiration16:20 - Reggie’s barber shop experience18:03 - talent, creativity, luck - maybe?19:25 - outro Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Curious about transforming your employees into brand ambassadors and social selling superheros?In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating worlds of employee advocacy and social selling. Discover the secrets to leveraging your team's social presence to amplify your brand's reach and drive sales. Learn how to seamlessly integrate advocacy and selling strategies, whether you're in real estate, automotive, insurance, or any industry where personal connections matter.Join us as we explore practical tips on setting up a successful employee advocacy program, staying compliant, and measuring earned media value against overspending on awareness marketing. Vitaly and Reggie will underscore ways to foster a culture of authentic advocacy and social selling that’s not just effective but also engaging for your employees so they feel part of the brand’s success!Small business owner or part of a big corporation? This episode is jam-packed with actionable insights to level up your marketing strategy. Tune in and unlock the hidden potential of employee advocacy and social selling for your brand! Chapters:00:00 - intro00:40 - defining employee advocacy & social selling3:30 - real estate example4:15 - viewing agents as channels6:15 - amplification vs. amplifying a message related to selling6:45 - compliance9:10 - SMM tool & advocacy11:45 - earned media value15:35 - seeing your employees as judges16:50 - empower employees21:25 - final thoughts on social selling23:23 - outroAttribution Tools:https://amplitude.com/https://plausible.io/ Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube