Beyond Social

Eavesdropping on the Internet: Why Social Listening is Your Secret Superpower

Apr 2, 2025

19:08

Think your brand is on top of the conversation just because you’re responding to comments? Think bigger.

In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the art and science of social listening — the unsung hero of modern marketing.

What’s the difference between listening and monitoring?
Why does every brand dream of knowing what their competitors are planning? And, most importantly, how can even small businesses afford the tools to do it?

From the challenges of privacy laws to the wildly varied pricing of listening tools (looking at you, five-money-sign platforms), this episode explores how to decode the online chatter to uncover insights that matter. Whether you’re a small business, an agency, or a brand trying to make sense of market trends, this discussion is packed with practical advice on turning data into decisions.

Stick around as we challenge the myth that global listening is only for the big players and share how anyone can access meaningful social insights without breaking the bank. Because in today’s democratized marketing world, information isn’t just power, it’s possibility.

Tune in and start listening better!

[00:00:00] Introduction and Ad Data Insights

[00:01:00] Welcome to Beyond Social Podcast

[00:02:00] Social Listening vs. Monitoring

[00:08:00] Social Networks and Data Privacy

[00:13:00] Cost Drivers for Social Listening Tools

[00:18:00] Closing Thoughts and Call to Action