Beyond Social

The Post-Attention Economy: Marketing in a World That Won’t Sit Still

Mar 19, 2025

20:47

Are we marketing in a post-attention world?

In this episode of Beyond Social, the Vista Social team dives headfirst into the seismic shift in how we consume, and create, content. From the shortening attention spans to the rise of short-form video and viral memes, this conversation unpacks why the traditional marketing playbook no longer cuts it.

What does it take to cut through the noise when people are skipping, scrolling, and multitasking faster than ever? The team shares thought-provoking insights on the democratization of influence, the decline of deep reading, and how algorithms shape our views, and wardrobes. With an eye on the future, they discuss how polarization isn’t just shaping politics, it’s driving marketing strategies, too.

Prepare to challenge your assumptions about connection in the digital age and walk away with fresh strategies for building authentic engagement in a world where every second counts.

Tune in and rethink how to truly speak your audience’s language!