

The Best Ever CRE Show
Joe Fairless
Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world.So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show.Join the Best Ever CommunityThe Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.Apply now at www.bestevercommunity.com
Episodes
Mentioned books

Sep 14, 2025 • 36min
JF 4028: Cap Rates Elevated, Construction Pullback and Positive Leverage Returns with John Chang
 John Chang, head of research at Marcus and Millichap, dives into the current economic landscape, highlighting a slow rise in inflation and its implications for Fed rate cuts. He discusses the rare positive leverage available for multifamily financing and the ongoing decline in construction starts. Chang notes the challenges posed by high labor and material costs, while also uncovering favorable long-term trends in certain asset classes like Class A/B multifamily and medical offices, rife with opportunities as conditions evolve. 

Sep 13, 2025 • 57min
JF 4027: Direct To Seller Systems, Relationship Marketing and Scaling With LP Capital ft. Axel Ragnarsson
 In this conversation, Axel Ragnarsson, founder of Aligned Real Estate Partners, dives into direct-to-seller strategies in New England's multifamily market. He shares his innovative playbook focusing on relationship-first outreach methods, like emails and texts, to connect with property owners. Axel discusses overcoming challenges in capital raising by leveraging platforms like podcasts and LinkedIn. He also reveals insights on scaling operations through key partnerships and managing assets effectively, underscoring the psychology of handling rejection in business. 

Sep 12, 2025 • 1h 7min
JF 4026: CapEx Reserves, Delinquency Screens and Affordability Underwriting ft. Mike Roeder
 Mike Roeder, Co-Founder and Managing Partner at Granite Towers Equity Group, brings his expertise in multifamily assets to the discussion. He shares how words can shape community perceptions and why aligning third-party teams with owner values is crucial. Roeder emphasizes the importance of upfront CapEx and thorough delinquency screening to bolster affordability. His asset management strategies, including incentivized collections and innovative revenue ideas, like monetizing amenities, showcase a forward-thinking approach in navigating today's real estate landscape. 

Sep 11, 2025 • 58min
JF 4025: 100% Bonus Depreciation, SALT Cap Relief and PTET Strategies ft. Amanda Han and Matt MacFarland
 Amanda Han and Matt MacFarland, co-founders of Keystone CPA, share expert insights for real estate investors. They discuss the crucial reinstatement of 100% bonus depreciation and how placed-in-service timing impacts tax savings. The duo highlights strategies for managing depreciation recapture and utilizing SALT cap relief. They also reveal savvy 'strategy stacking' techniques that can enhance tax advantages. Expect practical tips on due diligence red flags and aligning exit timelines with your CPA for optimal investment success. 

Sep 10, 2025 • 49min
JF 4024: Unsexy Winners, Exit Multiples and When Franchising Beats Going Solo ft. Jon Ostenson
 Jon Ostenson, Founder & CEO of FranBridge Consulting, shares insights on non-food franchises and their hidden profitability. He explains why home services can outperform traditional food businesses, delves into effective territory strategies, and highlights the crucial role of franchisor support. Jon also discusses the risks associated with food franchises, due-diligence practices, and the importance of company culture. Expect a lively exploration of how 'unsexy' ventures like dumpsters and asphalt can lead to substantial success in franchising. 

Sep 9, 2025 • 36min
JF 4023: Fireside Chat - Rent Ceilings, Supply Shocks and Class Shifts with John Chang and Matt Faircloth
 John Chang, head of research at Marcus Millichap with over 20 years in commercial real estate, joins Matt Faircloth for an insightful chat. They debate the future of multifamily housing, exploring rent ceilings and demand dynamics. John highlights how construction tariffs might limit supply amid rising Gen Z household formations. The discussion also touches on the potential recovery of office spaces and opportunities in hotels trading below replacement costs. They conclude with valuable insights on recession risks and the best times to build reserves or sell. 

Sep 8, 2025 • 56min
JF 4022: Four Pillars Of Capital Attraction, Avatar Alignment and Discovery Call Mastery ft. Lauren Brychell
 Lauren Brychell, founder of Equity Elevated Consulting, shares her insights on capital attraction strategies. She discusses the four pillars of capital attraction from her new playbook, emphasizing the need for better conversion systems over simply acquiring more leads. Lauren and Richard dive into the synergy between marketing and sales, leveraging tech for streamlined communication. They explore avatar segmentation for tailored messaging, and the importance of relational engagement with investors, transforming how firms can effectively cultivate lasting partnerships. 

Sep 7, 2025 • 42min
JF 4021: Weak Jobs Data, Fed Cuts and A Rare Debt Window with John Chang
 John Chang, who leads the research team at Marcus and Millichap and has been deeply involved in commercial real estate since 2007, shares valuable insights. He delves into the latest jobs report and its implications for the Fed's interest rates, highlighting looming policy uncertainties. Chang discusses the current labor market landscape, potential stagflation, and its varying impact on commercial real estate sectors. He notes the optimistic outlook for real estate amid evolving trends, emphasizing successful niches like necessity retail and the resurgence of office spaces. 

Sep 6, 2025 • 46min
JF 4020: Commercial Real Estate Cycles, Medical Office Success and Multifamily Opportunities ft. Ben Reinberg
 On this episode of Multifamily Mastery, John Casmon interviews Ben Reinberg. Ben shares his 32-year journey in commercial real estate, beginning with his first industrial syndication in his early 20s that launched him into office, industrial, and medical office leadership. He explains why Alliance CGC has now launched a multifamily division, pointing to trillions in debt coming due and the buying opportunities it presents. Ben emphasizes the importance of mindset, resilience, and personal development while also breaking down his investing philosophy of conservative leverage, the ability to hold, and scaling through talent and in-house management. 
Ben Reinberg
Current role: Founder & CEO, Alliance CGC
Based in: Chicago, Illinois
Say hi to them at: LinkedIn | alliancecgc.com | benreinberg.com
Join the Best Ever Community
 The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
 Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
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Sep 5, 2025 • 1h
JF 4019: Giving Your Way Out of Debt, Operator Red Flags and Building Resilient Wealth ft. Paul Moore
 Paul Moore, Founder & Managing Partner at Wellings Capital, shares his inspiring journey from being $2.5M in debt to creating a successful real estate investment firm. He emphasizes the importance of diversification across operators and asset classes to maximize returns. Paul discusses how multifamily investments aren't always perfect and the vital role of private equity in vetting operators. He also sheds light on the significance of giving back, referencing his firm's efforts to combat human trafficking while highlighting the connection between generosity and financial resilience. 


