Richard McGirr kicks off a Capital Classroom solo session by translating big-name marketing frameworks from Russell Brunson and Alex Hormozi into practical strategies for capital raisers. He explains why LPs aren’t really buying deals, but certainty of outcomes, and how stacking proof can 2–3x your conversions by de-risking the downside and building what he calls a “trust bank account.” Richard breaks down Hormozi’s value equation and shows how debt funds, clear track records, and transparent reporting can dramatically increase the perceived likelihood of achievement for investors. He then walks through a concrete “proof sprint,” covering everything from monthly distribution tables and raw testimonials to live property tours, inspection reports, and third-party verification so your deal rooms and webinars become long-form proof engines instead of generic sales pitches. Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary.

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JF 4079: Proof Stacking, Trust Building and Passive Income Frameworks ft. Richard McGirr