The Best Ever CRE Show JF 4086: How Service Providers Can Stand Out at Conferences ft. Spencer Carpenter
Nov 11, 2025
Join Spencer Carpenter, founder of Outlier Audio and a master of podcasting for real estate, as he shares his insights on optimizing networking strategies for conferences. He discusses defining ideal client profiles and the importance of outcome-based podcast campaigns. Spencer also covers practical tips like using email drips to boost follow-up efficiency and reframing networking as pipeline-building rather than small talk. With strategies for lead magnets and scripts, this conversation is a treasure trove for anyone looking to shine at conferences.
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Sell Campaigns, Not One-Offs
- Sell outcome-focused podcast campaigns, not one-off bookings, to promise clear business results.
- Offer a targeted strategy session to qualified prospects and avoid giving high-touch work to everyone.
Qualify Fast And Book On The Spot
- Pre-qualify prospects quickly using clear criteria and book an in-person calendar slot at the conference.
- Fill out a detailed intake form with them to increase commitment and lower no-shows.
Use A Click-Driven Drip And Prioritize Callbacks
- Put every new contact on an automated email drip of ~20–30 messages sent twice weekly filled with case studies and FAQs.
- Track clicks and prioritize calling anyone who clicks links to dramatically increase conversion rates.