What's Next! with Tiffani Bova

Matt Abrahams, leading expert in communication, shares practical tips to become a good speaker in the moment. He discusses utilizing AI and human skills, improving listening skills, asking better questions, and the evolution of communication styles.

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m bringing back an interview with Nir Eyal, author of Hooked: How to Build Habit-Forming Products. Nir is an entrepreneur and has taught at Stanford School of Business.    THIS EPISODE IS PERFECT FOR… companies who want to change consumer behavior.    TODAY’S MAIN MESSAGE… most of what you do throughout the day is because of a habit, the impulse to behave with little or no conscious thought. You choose Google as your search engine out of habit, don’t you? If you are a business owner, you want to make sure that your product is what consumers use because of a habit. When you understand how to create habits, you can generate a tremendous amount of economic and customer value and keep customers coming back.     Of the four steps that define a habit — trigger, action, reward, and investment — the investment phase is the most critical. It is in this phase where the company gets the user to do something that increases the likelihood of returning.     How do you get repeat customers?    It is no longer about traditional advertising. It is more about exposure. Exposure has to be a new and exciting user experience that understands the customers’ wants and needs.     WHAT I LOVE MOST… if you want to start understanding your customer’s psychology, understand their emotional triggers. Every customer has a pain point usually associated with a negative emotion, like fear, loneliness, uncertainty, or boredom. Your product has to scratch that user itch and alleviate it through every successive interaction.     Running time: 29:36    Subscribe on iTunes    Find Tiffani on Social:  Facebook  Twitter  LinkedIn    Find Nir Online: Website  Twitter  Medium    Nir’s Book: Hooked

Welcome to the What's Next! Podcast with Tiffani Bova.    Settle in for an exciting episode of the What's Next! Podcast with Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Millions of copies of his books are in print in over 35 countries around the world.    He's also a world-renowned expert on natural language processing change, word-of-mouth influence, consumer behavior, and why things catch on. He's published over 80 articles in top-tier academic journals and teaches one of the most popular online courses.    But I think one of my favorite things about Jonah, and this is a first for a guest on this show, is that his work was actually a Jeopardy question. It said, “Jonah Berger says this three-word person-to-person interaction works ten times better than traditional ads. What is it?” The answer was “word of mouth.” How fitting!   THIS EPISODE IS PERFECT FOR… anyone who wants to take greater power of language and words.    TODAY’S MAIN MESSAGE… language matters. It can motivate others, impact the way they feel, and lead to action. In this conversation, Jonah addresses the hot topic of large language models and how machines will change communication. But he also takes it back a few steps and reminds us that at the core of any type of communication is an understanding of what drives human behavior.    WHAT  I  LOVE  MOST… Jonah’s practical breakdown of the use of the word “should” versus “could.” He shares a study that found that those who were asked what they could do instead of what they should do found more creative solutions. This is a small but powerful example of how important language is.   Running Time: 25:18   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Jonah Online: Website LinkedIn Twitter   Jonah’s Book: Magic Words

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m bringing a fan-favorite episode with the awesome Dan Pink. Dan is the author of six books, including When: The Scientific Secrets of Perfect Timing. Thinkers50 named Dan one of the Top 15 Business Thinkers in the World, and his TED talk The Puzzle of Motivation is one of the 10 most-watched TED talks of all time.      THIS EPISODE IS PERFECT FOR… anyone looking to improve their likelihood of success in both their personal and professional lives.    TODAY’S MAIN MESSAGE… did you know that a book about timing decisions didn’t exist until Dan Pink wrote it in early 2018? When you think about it, we make multiple “when” decisions in our life: When should I exercise during the day? When should I start a product? When should I quit a project? When should I quit my job?        Dan’s diligent research into the foundation behind our “when” decisions led him to discover that people mostly disregard the question of when and instead focus on what and who and how.        WHAT I LOVE MOST… breaks are more important than you think. We need to start thinking about breaks as part of our performance not a deviation from performance.    Running time: 37:43    Subscribe on iTunes    Find Tiffani Online Facebook  Twitter  LinkedIn    Find Dan Online:  Twitter  Facebook   

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to air a Reload episode with the wonderful Roger Martin.    In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers. He is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, and Ford. He is also a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants. His newest book is When More is Not Better: Overcoming America’s Obsession with Economic Efficiency.    THIS EPISODE IS PERFECT FOR… leaders looking to find a productive balance between purpose and profits.     TODAY’S MAIN MESSAGE… Roger and I discuss his new book and the history of American economics. For the first 200 years of the American economy, we witnessed a truly impressive performance and the economic life of the average American family got better. But, in recent decades, growth in the economic prosperity of the average family in America has slowed to a crawl. At the same time, the prosperity of America’s richest families has grown to a level never seen before. This combination of the stagnation of the average family and the enrichment of the richest Americans threatens American democratic capitalism. Roger provides a unique viewpoint on what has changed and why the helpful pursuit of efficiency has turned into a damaging obsession. He also begins to lay out how to bring about more productive balance.    WHAT  I  LOVE  MOST… getting the opportunity to talk to Roger about a phenomenon that has become more apparent than ever in recent months!   Running Time: 42:20   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Roger Online: LinkedIn  Twitter    Roger’s Book: When More is Not Better

Welcome to the What's Next! Podcast with Tiffani Bova.  My guest this week is speaker, coach, and advisor Stephen Shedletzky - or “Shed.”  Shed helps leaders build trust, foster psychological safety, and empower others to speak up. He spent over a decade working with Simon Sinek, helping to create an inspired and safe world for all. Shed is the author of the new book Speak-Up Culture: When Leaders Truly Listen, People Step Up. THIS EPISODE IS PERFECT FOR… leaders who are ready to up their listening skills and want some practical advice.  TODAY’S MAIN MESSAGE… a key tenet of good leadership is creating a culture for people to be heard. In this episode, Shed offers wisdom that leaders can use to truly (operative word) listen and make the entire team feel comfortable to speak up.  WHAT I LOVE  MOST… Shed references this fascinating idea from comedian Craig Ferguson: “Does this need to be said? Does it need to be said now? Does it need to be said by me?” Leadership is not just about the things you say, it’s also about amplifying the voices of the people around you. There may be a scenario where something needs to be said and it needs to be said now but not by you. Learning to navigate a moment like this and spotlighting the person who can speak best on a matter is a powerful skill! Running Time: 26:56 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Shed Online: Website LinkedIn Shed’s Book: Speak-Up Culture: When Leaders Truly Listen, People Step Up

Welcome to the What's Next! Podcast with Tiffani Bova.    This week on the What's Next! Podcast, I’m joined by Lisa Bodell, one of my very first guests on the podcast.    Lisa is all about simplification and productivity. She is the founder and CEO of FutureThink, a company that uses simple techniques to help organizations embrace change and increase their capability for innovation. She's got two bestselling books, Kill the Company and Why Simple Wins.   THIS EPISODE IS PERFECT FOR… anybody feeling like they’re in a productivity rut.    TODAY’S MAIN MESSAGE… there’s a big difference between spending time and investing time. We seldom define the purpose of things and, more frequently, just dive straight into “the what.” This way of operating influences so many things, how teams are organized, the way that meetings are conducted, and even whether teams work remotely or in person. Lisa says the people who are truly productive will use time as an investment and have a clear sense of purpose behind the work.    WHAT I LOVE MOST… building a culture where stopping something is viewed as important as starting something. Lisa shares the example of a client that has incorporated this into their strategic planning with a slide dedicated to things that will be eliminated in order to make space for things that are more of a priority.    Running Time: 24:28   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Lisa Online: Twitter YouTube LinkedIn   Lisa’s Books: Kill the Company Why Simple Wins  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m replaying a conversation with a guest I was so honored to have on the show. Arianna Huffington is an author, mother, and businesswoman, most notably known as the co-founder and former editor-in-chief of The Huffington Post. She is also the founder and CEO of Thrive Global.   Most recently, Arianna has written Thrive and The Sleep Revolution. But what you may not know about Arianna is that she has a Master's Degree in Economics from Cambridge and was a candidate for California governor. She's been named one of the Most Influential Women in Media and one of the Most Powerful Women in Business.    THIS EPISODE IS PERFECT FOR… those hesitant about the future.    TODAY’S MAIN MESSAGE… we’re at a very interesting time in history – one that is currently being shaped in new ways every day. The next 20 years won’t look anything like today. But of course, 20 years ago doesn’t look anything like today either.    We cannot predict what the future holds, but as Arianna says, we’re at an inflection point. Careers are no longer linear. Passion and purpose have stronger meanings than ever before, and change is happening faster than humans can keep up.    Arianna is concerned about our addiction to devices because data shows it makes us less empathetic. More and more people are ditching devices for real connection, which means putting phones away for dinners and seeing friends in person instead of over a video call. Arianna calls this “thrive mode.”    WHAT  I  LOVE  MOST… as I’ve gotten older, I’ve realized that giving back and reflecting on my life is more important than I ever thought. In a tech-consumed world, Arianna warns that we need balance. The interconnectedness we appear to have doesn’t hold weight compared to investing in relationships. Giving back and providing value is what gives us a full life.     Running Time: 28:01   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Arianna Online: Twitter  LinkedIn  Thrive Global

Matt Higgins, Co-founder and CEO of RSE Ventures and former guest shark on Shark Tank, talks about overcoming anxiety and imposter syndrome, confronting failure, and reimagining plans and goals in his book Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential. The podcast explores topics like robot chefs and AI board members, discusses early exposure to entrepreneurship and valuable business lessons, and touches on different types of leadership. The episode concludes with the guest's mission to inspire people to believe in themselves through his book.

Guy Kawasaki, Chief Evangelist at Canva, discusses the importance of high-quality content and strategies in social media. He takes a more aggressive approach, posting about politics and difficult conversations. The speakers also explore the impact of social media in creating movements and storytelling, as well as the future of autonomous electric vehicles.