What's Next! with Tiffani Bova Aligning Every Level for Growth with Scott Edinger
Feb 8, 2024
Scott Edinger, leading business growth consultant, discusses the importance of including sales in strategic planning. Sales drive 25-53% of decisions, making it a crucial part of executing strategy. Leaders need to inspire every level of the organization, including sales, to understand their customer value. The chapter explores the intertwining of strategy and execution, the role of sales in growth, outcome-based sales management, achieving graceful growth, and designing a valuable sales experience.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Hotels in Space, AI Sales People, and the Relationship Between Strategy and Execution
01:55 • 3min
The Relationship Between Sales and Growth
04:37 • 16min
Transitioning to Outcome-based Sales Management and Inspiring Others
20:45 • 2min
Achieving Graceful Growth and the Importance of Coordinated Systems and Leadership
23:00 • 2min
Designing a Valuable Sales Experience and Inspiring Teams
25:01 • 4min