The Edward Show

E263: How much money my influencer friends are making from Instagram and TikTok. This is in response to somebody who falsely believed his niche was too small and could not be monetized. Nonsense. Here's how big the niche can be and how it can make money. #buildinpublic #contentmarketing #marketing #influencermarketing More Edward Show: https://edwardsturm.com/the-edward-show/

E262: How Jolie is making $30 million a year convincing people that a shower is a beauty product. Lessons: - Influencers need content - Niche down - Scare your customers #BusinessGrowth #buildinpublic #casestudy #BusinessStrategy   For more Edward Show: https://edwardsturm.com/the-edward-show/

E261: This person is posting fake job openings with no intention of actually hiring people. This puts "applicants" into a funnel, resulting in: 5,000 extra visitors per month to his site. People reading and sharing his articles. Hundreds of followers a day to his socials from engaged people in his niche. Very dark. This is what's happening in the jungle of marketing. This is episode 261 of The Edward Show, Edward Sturm's daily growth hacking and growth marketing podcast. Everything is shared. Nothing is hidden.

E260: I've been pretty ill the past week. Yet somehow, I managed to get out: - A video every day with several high performers. - A podcast every day. - One of my best newsletters. This is how I did it. My newsletter archive: https://edwardsturm.com/articles/ #contentmarketing #ContentCreation #consistency #persistence More Edward Show: https://edwardsturm.com/the-edward-show/

E259: How to grow a newsletter. Lessons from 4 years. Short subject lines and content vs long? Send times - 9 AM, 12 PM, or 9 PM? Cadence - none vs biweekly vs weekly? What really matters. Everything is shared here. If you have a newsletter, this is worth watching. Source is the very talented Ali Abouelatta with his newsletter, First 1000. Read this specific issue here: https://read.first1000.co/p/things-matter-for-growing-a-newsletter For more episodes of The Edward Show: https://edwardsturm.com/the-edward-show/

E258: How Neil Patel repurposes content. Brilliant strategy. He uses X as a testing ground for hooks and scripts. Writes entire scripts on X. Turns the best performers into videos and more. #contentmarketing #marketing #digitalmarketing #neilpatel The Edward Show https://edwardsturm.com/the-edward-show/

E257: Easiest. Instagram. Ever. 219,000 followers. Posts the same video every day. 104 days in a row so far. The video is a clip from BoJack Horseman. Tons of opportunity for monetization. Everything can be automated. Wild. #socialmediahacks #sidehustle #digitalmarketing #instagramtips  The Edward Show https://edwardsturm.com/the-edward-show/

E256: The parasite SEO I saw IRL this morning. #seo #searchengineoptimization #parasiteseo #blackhat

E255: 4 lies that bring founders traction. Parasite SEO. Full episode: https://www.youtube.com/watch?v=t8fYuFqHbXk Pivoting after lying to seed investors. Full episode: https://www.youtube.com/watch?v=UGKwoqVm24w Trading up the chain to manipulate the media. Full episode: https://www.youtube.com/watch?v=iYH3uFTSWeA Exaggerating hooks in content to retain viewers/listeners/readers. Full episode: https://www.youtube.com/watch?v=xMdksSNOWaM #blackhat #ycombinator #digitalmarketing #mediamanipulation The Edward Show https://edwardsturm.com/the-edward-show/

E254: Pimentae Tequila's insane guerilla marketing story...   They built a tequila startup as their side hustle and ran out of money right before launch.   They had put all their savings and paychecks into the startup.   Here's how they turned it around.   #gotomarket #startups #buildinpublic #marketing   The Edward Show https://edwardsturm.com/the-edward-show/