The Edward Show

E168: The content marketing hack I found on E165 is working! Video one: 1.5 million views. Video two (released yesterday): 245K views and rising dramatically. + I messaged a bit with the founder of Eightify, the company with the most impressive SEO I've ever seen. #growthhacking #contentmarketing #gotomarket #growthhacks

167: How to do SEO if your website generates huge amounts of AI content that you intend to rank on Google. How to avoid penalization and do this within Google's Terms of Service. This is also what Eightify, the company with the most impressive SEO I've seen, SHOULD BE doing to avoid penalization. In short, add directives to your robots.txt to block ChatGPT and Bard from training off of your AI content. Here's how to do this. #seo #searchengineoptimization #growthmarketing #gotomarket

E166: Eightify.app didn't exist one year ago.   Now, it ranks for over 200,000 keywords, many of which are in positions 1-3 on Google.   I've never seen anything like this in marketing or SEO.   Here's how this happened.   #SEO #searchengineoptimization #startups #gotomarket

E165: One of the biggest challenges with content marketing is finding engaging subject matter. Well, this could be a game-changing content marketing hack. I'm going viral because of this, and I discovered it only a few hours ago - getting 90,000 views in just the last 4 hours. Let's see if I can recreate this hack. #contentmarketing #growthhacking #buildinginpublic #startups

E164: RIP TwitterX Ads Glitch? The signs are pointing to a patch. Here's why I think a manual patch has been set and why this isn't like a month ago when the glitch just had too many advertisers. Hope I'm wrong. #mediabuyer #growthhacking #startups #performancemarketing

E163: The growth levers Snackpass used to get its first customers. Snackpass was founded in 2017, and its most recent valuation, in 2021, was for $400,000,000... so the growth levers worked. If you want a short but informative SaaS marketing and go-to-market story, this is for you. Article in the podcast: https://read.first1000.co/p/snackpass #gotomarket #buildinpublic #SaaS #startups

E162: The Ellen Langer Study - also known as The Copy Machine Study, demonstrates the power of the word, "Because." In Ellen Langer's famous study, this word allowed people to get their way 93% of the time - even if the reason following "because" was nonsensical. I take a closer look at this study and then discuss how the word, "because" can be used in our marketing and sales. Articles in this podcast: - https://www.thejoyofbusiness.co.uk/how/use-magic-word/ - https://jamesclear.com/copy-machine-study  #copywriting #growthhacking #indiehackers #humanbiases

E161: People don't realize you can hit a subject from a million different angles to find the ones that stick. Once you find those sticky angles - they can be insanely lucrative. In this episode, I share stories about this and give an example of just how lucrative a quick shift in perspective about angles can be. #gotomarket #growthhacking #buildinpublic #marketing

E159: How Stripe got its first users and customers - Part 2 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - https://www.first1000.co/ Part 2 has many creative guerilla marketing tactics Stripe used. Lots to learn from this one. #gotomarket #ycombinator #startups #buildinpublic

E159: How Stripe got its first users and customers - Part 1 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - https://www.first1000.co/ This story is so good I forwarded it to all my founder friends when it was first released. Part 2 tomorrow. #gotomarket #ycombinator #startups #buildinpublic