

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Mar 19, 2024 • 6min
How Neil Patel Repurposes Content
E258: How Neil Patel repurposes content. Brilliant strategy. He uses X as a testing ground for hooks and scripts. Writes entire scripts on X. Turns the best performers into videos and more. #contentmarketing #marketing #digitalmarketing #neilpatel The Edward Show https://edwardsturm.com/the-edward-show/

Mar 18, 2024 • 6min
219,000 Followers on Instagram by Doing No Work
E257: Easiest. Instagram. Ever. 219,000 followers. Posts the same video every day. 104 days in a row so far. The video is a clip from BoJack Horseman. Tons of opportunity for monetization. Everything can be automated. Wild. #socialmediahacks #sidehustle #digitalmarketing #instagramtips The Edward Show https://edwardsturm.com/the-edward-show/

Mar 17, 2024 • 6min
The Parasite SEO I Saw This Morning
E256: The parasite SEO I saw IRL this morning. #seo #searchengineoptimization #parasiteseo #blackhat

Mar 16, 2024 • 10min
4 Lies That Get People From 0 to 1
E255: 4 lies that bring founders traction. Parasite SEO. Full episode: https://www.youtube.com/watch?v=t8fYuFqHbXk Pivoting after lying to seed investors. Full episode: https://www.youtube.com/watch?v=UGKwoqVm24w Trading up the chain to manipulate the media. Full episode: https://www.youtube.com/watch?v=iYH3uFTSWeA Exaggerating hooks in content to retain viewers/listeners/readers. Full episode: https://www.youtube.com/watch?v=xMdksSNOWaM #blackhat #ycombinator #digitalmarketing #mediamanipulation The Edward Show https://edwardsturm.com/the-edward-show/

Mar 15, 2024 • 13min
They Turned Having No Money Into a Crazy Launch
E254: Pimentae Tequila's insane guerilla marketing story... They built a tequila startup as their side hustle and ran out of money right before launch. They had put all their savings and paychecks into the startup. Here's how they turned it around. #gotomarket #startups #buildinpublic #marketing The Edward Show https://edwardsturm.com/the-edward-show/

Mar 14, 2024 • 7min
My TwitterX Ad Copy Revealed
E253: My TwitterX Ad Glitch copy revealed. I ran hundreds of campaigns when the TwitterX Ads Glitch was active. This was my highest converting copy. #twitterxadsglitch #copywriting #paidmedia #mediabuyer The Edward Show https://edwardsturm.com/the-edward-show/

Mar 13, 2024 • 8min
Lazy Marketing vs High Effort Marketing
Exploring the effectiveness of minimal effort marketing tactics, achieving success through a lazy approach in marketing and sales, efficiency through automation and optimization in various aspects of life

Mar 12, 2024 • 5min
Parasite SEO on Microsoft, Google, and University Forums
E251: People are using Microsoft, Google, and even university forums to do parasite SEO. This is in addition to Reddit and Quora, which I previously reported on. SEOs insert their content into these places, even stealing that content from elsewhere, and rank above the original. Credit to Charles Floate for the share. #parasiteseo #seo #searchengineoptimization #affiliatemarketing

Mar 11, 2024 • 10min
New Dating App Requires a 675 Credit Score
E250: This dating app requires a credit score of 675+ for its users. Sounds like a low user base? It's secretly an incredible free publicity stunt and backlink magnet. Brilliant. My SEO articles: https://edwardsturm.com/articles/search-engine-optimization/ #gotomarket #seo #linkbuilding #viralmarketing The Edward Show https://edwardsturm.com/the-edward-show/

Mar 10, 2024 • 13min
How to Launch a New SaaS
E249: How to launch a new SaaS. - Where and how to launch. - How to price at the beginning. - How to have an attractive referral program. - What to do with users. #startups #indiehackers #gotomarket #buildinpublic Lune: https://lunelearning.com/ My Love Letter to Bottom-of-Funnel SEO: https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ Ep 119 - How to Use TikTok if You Are a Software Startup: https://youtu.be/JpasjsHS0Z4?si=U30vHLJmuw2A9EC1 The Edward Show: https://edwardsturm.com/the-edward-show/