
The Edward Show
Founder and go-to-market stories from the lens of a world-class marketer.
Latest episodes

Dec 10, 2023 • 11min
Marc Lou's First $1 Online
E158: Marc Lou shares his journey making $0 online to $1 online to $55,000/month online - and it's an entertaining journey. Lots of gems in this: Validating ideas before building. Building in public. Iterating and shipping fast. Marc's article in the podcast: https://marclou.beehiiv.com/p/my-first-dollar-online #buildinpublic #indiehackers #solopreneur #startups

Dec 9, 2023 • 23min
Black Hat Instagram Secrets
E157: Black hat Instagram secrets. How big accounts on Instagram are fooling the algorithm and juicing numbers. This is working to such a great extent that fake influencers are getting brand deals from this. Thank you to Sara Melotti - her article, which I read in the episode, is https://behindthequest.com/instagram-created-a-monster/ #blackhat #socialmediamarketing #growthhacking #MarketingStrategy

Dec 8, 2023 • 10min
I’m Using Grok to Unearth Grey Hat Gems
E156: I'm using Grok: In Europe + how I access it. To unearth grey hat marketing gems. To get the most insightful recent tweets in any subject. My take on Grok's first 24 hours. What I believe it's best for. Why I'm excited. #GROKAI #startups #buildinpublic #marketing

Dec 7, 2023 • 9min
Three Cent Email Signups, 15 Cent Users, 3X ROAS
E155: Day 2 of the TwitterX Ads Glitch working again. The pacing is different now vs. October/September. Results are still decent, however. Getting email signups for $.03. Users for $0.15. And 3X ROAS on one product. #performancemarketing #buildinpublic #growthhacks #indiehackers

Dec 6, 2023 • 11min
Christmas for Marketers: The TwitterX Ads Glitch Is Back!
E154: The TwitterX Ads Glitch is back! Here's what I'm seeing and one of the ads I'm running. And a counter to those who say these results are too good to be true. Don't miss out! #gotomarket #startups #buildinpublic #growthhacking

Dec 5, 2023 • 10min
Grok Will Be Christmas for Marketers Looking for the Most Creative and Potent Strats
E153: TwitterX's Grok will be insane for marketers and entrepreneurs looking for the most potent strategies. TwitterX's search functionality doesn't work. Google and ChatGPT only give basic strategies. Nothing blackhat, greyhat, or creative. TwitterX has an incredible database. I believe Grok will unearth previously buried gems and create a tremendous advantage of information for anybody using it. #grok #growthhacking #artificialintelligence #marketinghacks

Dec 4, 2023 • 11min
Human Biases
E152: Human biases. How the consistency bias can be used to get people to like you. How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings in your favor. #humanbiases #robertcialdini #manipulation #MarketingStrategy

Dec 3, 2023 • 9min
How to Get Your First 1,000 Followers on 𝕏
E151: If you want to grow on TwitterX by doing Build in Public content - or grow on TwitterX in the startup and technology entrepreneurship niche - this episode will give a framework to do so. The episode is about Marc Lou's "How to get your first 1,000 followers on TwitterX" article. Marc shares what he would do to shortcut his follower growth if he were starting again on TwitterX. His insights are short and impactful. #indiehackers #buildinpublic #solopreneur #startups

Dec 2, 2023 • 8min
What It’s Like at the 16 Companies Beating Google
E150: Only 16 companies make up 84% of what you see on Google. I've done SEO at these companies. This is what it's like behind the scenes. Turns out this 84% number is good for marketers. But bad for consumers. Here's why. #seo #startups #searchengineoptimization #ycombinator

Dec 1, 2023 • 16min
Detailed.com's "How 16 Companies are Dominating the World’s Google Search Results"
E149: Another example of long-form SEO content marketing that attracts tons of links. This article is 13,500 words long and has attracted 738 links from 216 linking domains. If you're looking at how to get backlinks for search engine optimization, listen to this. #seo #searchengineoptimization #linkbuilding #performancemarketing