The Edward Show
Programmatic SEO Inspiration
Jul 20, 2024
Explore the success of Daydream in raising $6.3 million for Programmatic SEO. Learn about Payscale's approach to SEO and Wise leveraging Programmatic SEO to create 200,000 conversion pages. Wise gained 19 million Google visitors through this strategy
10:34
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Quick takeaways
- Programmatic SEO involves automating creation of keyword-rich pages for search queries.
- Successful examples like Wyze and Zapier demonstrate significant traffic growth with programmatic SEO strategies.
Deep dives
Understanding Programmatic SEO through Examples
Programmatic SEO involves automating the creation of thousands of pages with different variables to match search queries. For instance, PayScale generated pages for specific job salaries in different countries, creating keyword-rich content programmatically. While some sites like PayScale have seen decreased traffic with this approach, other companies like Wyze have witnessed significant traffic growth through programmatic SEO strategies.
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