The Edward Show

Discover the clever use of Parasite SEO through Reddit to boost podcast listenership. Learn about crafting engaging posts on trending topics that subtly lead users to your podcast. Explore the controversial tactics of upvoting and their impact on organic engagement. Get insights into innovative marketing strategies that can transform your podcast's visibility. This approach is described as a 'black hat funnel' for drawing in new listeners and building a dedicated audience.

E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts. Something, however, I see time and time again is that the most surefire way to achieve one's goals is to take the longcut. This means doing something one enjoys and sticking with it daily (or several times a week) - for years. Nobody is so dumb they won't figure things out given enough time. But when you go from "opportunity" to "opportunity" you have to start anew each time. This episode is my rant on this. I give an example of a friend who built a company streaming music for pets on YouTube. He built it for 10 years with no outside funding and sold it for tens of millions of dollars. I give the example of myself - one year ago I was plateauing and almost gave up. But I believed if I stuck with it, I would figure it out. And I give a cautionary tale of a founder who was too eager to get to goals quickly, raised a bunch of money without doing proper due diligence, and got nothing when the company he worked for years to build was acquired. Slow is smooth, smooth is fast. Take the longcut. My social media posting strategy (as mentioned in the episode): https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Persistence 00:04 A Friend's Success Story 02:04 The Reality 02:21 The Longcut vs. Shortcuts 04:25 Lessons from The Terminal List 07:41 My Social Media Journey 11:35 Sticking with It 13:44 Conclusion #entrepreneurship #persistence #motivation #consistency The Edward Show. Your daily content marketing podcast: https://edwardsturm.com/the-edward-show/

Discover the intriguing world of Parasite SEO and how LinkedIn Pulse can be a game-changer for digital marketers. Learn why this strategy works and see real-world examples that showcase both its potential and risks. Delve into the mechanics of leveraging established platforms for quick search engine rankings. Explore safe practices to navigate the complexities of organic engagement while avoiding spammy tactics. This journey into SEO sheds light on ethical considerations and the evolving landscape of online content.

Discover the art of branding as an underdog, even when you hold the power. Criticizing mainstream competitors can make your brand more relatable and appealing. Learn how iconic figures and companies have successfully wielded this strategy to enhance their public image. Dive into innovative SEO tactics that highlight product quality while taking on giants like Amazon. Embrace the underdog narrative to connect with consumers and reshape perceptions in your niche.

E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot of fun. Read the thread from Rob Abelow: https://x.com/abelowrob/status/1808184852908499215 00:00 The Buzzword 'Community' 00:33 Building a Loyal Community 00:56 Direct Fan Relationships 01:32 Community First 01:49 Reward Fandom 02:28 Get Fans Involved 02:52 Create FOMO 03:52 Be Authentic 05:17 Be a Connector 05:43 Summary 06:18 Final Thoughts #marketing #communitybuilding #guerillamarketing #digitalmarketing The Edward Show. Your daily content marketing podcast: https://edwardsturm.com/the-edward-show/

E368: LinkedIn video is getting prioritized in the main feed. Things people DON'T need to start making video for LinkedIn: - Good lighting. - A microphone. - A quiet room. - Sophisticated editing software (I used to only use the native TikTok app). - A good camera (I got my early audience on TikTok and Instagram (Nov 2022 – Oct 2023) shooting on the selfie camera of an iPhone 8). - More than five minutes a day. I've gotten hundreds of millions of views with business and marketing videos shot on the selfie camera of an iPhone 8 and edited in the TikTok app in a couple of minutes. An easy way to start taking advantage of LinkedIn's priority on video if you don't want *most of your existing followers to see you learning how to make video: 1. Create a company page. 2. Set up an automation with https://reusevideo.com/ so that your videos come out everywhere (including your company page). This is what I use. 3. That's it. Your videos will take advantage of LinkedIn prioritizing visibility with video - while not deluging your existing following. Everything you need to know about LinkedIn's new video prioritization: https://edwardsturm.com/articles/linkedin-video-organic-prioritization/ 00:00 Introduction to LinkedIn Posting Frequency 00:06 Analyzing Influencers' Posting Habits 00:53 High Frequency Posting Strategy 01:35 Gary Vaynerchuk's LinkedIn Strategy 02:03 Universal Social Media Rules 02:48 The Importance of Reposting Content 03:43 My LinkedIn Posting Strategy 03:53 Content Creation and Improvement 05:41 Content Automation Tools 07:46 Switching to Personal LinkedIn for Better Reach 13:57 Final Thoughts #linkedintips #linkedinmarketing #digitalmarketing #socialmediamarketing The Edward Show. Your daily content marketing podcast: https://edwardsturm.com/the-edward-show/

E367: Keywords within striking distance. Here's how to increase your rankings for them. Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages). See which pages are ranking for these keywords. Expand your sections in these pages. Write more. Go as in-depth as is necessary on these keywords within that page. You don't have to add an essay's worth, but a few paragraphs. If you're not directly using the keyword, make sure you use it. Proofread. Always proofread. Then submit your changes to Google Search Console. For more: The 20% of SEO that matters - https://edwardsturm.com/articles/pareto-seo/ 00:00 Using Google Search Console for Keyword Insights 00:13 Keywords Within Striking Distance 00:21 Expanding Content for Better Rankings 00:28 Example: Targeting 'Podcast History' Keyword 00:37 Steps to Optimize Content 00:55 Why This Works 01:21 Recording from the Airport 01:57 Final Thoughts #seo #searchengineoptimization #digitalmarketing #inboundmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses. Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools, SEO the descriptions and rank on Google while growing your brand in a new market. This exploits a few things: - Google is prioritizing UGC content in search. - SEO in languages other than English is way less competitive. - Video in languages other than English is also way less competitive. - AI lip dubbing technology is fairly new. - It's fairly new that it's so easy to grow a brand with short-form vertical video. My video posting guide (my exact social media posting strategy): https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 A Game-Changing SEO Hack 00:45 Google's UGC Prioritization 01:36 My Successes 02:35 Relevant Keywords 02:57 Step-by-Step Guide to Implementing the Hack 03:32 Translating 05:09 AI for Multilingual Content 06:10 Why This Hack is a Game Changer 07:53 TLDR Summary of the Hack 09:01 Conclusion and Sign-Off #seo #internationalseo #contentmarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Reflecting on a year of daily podcasting, the host shares insights on covering trending topics, utilizing SEO, creating video thumbnails, editing for better quality, and the importance of consistency in podcast marketing.

E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO. But are they worth it? In this episode, I explain what Satellite Networks in SEO are, what they require, whether they're worthwhile, and alternatives to them. If you're interested in black hat digital marketing, this episode is for you. 00:00 Kyiv 01:06 Black Hat Katya 02:41 Discovering Satellite Networks 03:15 The Complexities of Satellite Networks 05:29 Viability of Satellite Networks 08:57 Alternative Strategies to Satellite Networks 12:57 Building Brand Equity #blackhat #digitalmarketing #seo #linkbuilding