The Edward Show
Something Weird Is Happening on LinkedIn
Jul 25, 2024
Something intriguing is happening with LinkedIn videos, as one video skyrockets from just 1 like to 17,000 impressions. With a small follower base, this video demonstrates LinkedIn's powerful algorithm for viral content. It contrasts sharply with the faster engagement seen on platforms like TikTok and Instagram Reels. The discussion dives into strategies for optimizing video reach, the nuances of company versus personal pages, and valuable insights for B2B marketing on LinkedIn. It's an exciting time for video creators!
11:51
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Quick takeaways
- LinkedIn is currently favoring short-form video content, resulting in unexpected viral success even from pages with few followers.
- The performance of LinkedIn videos greatly depends on follower engagement dynamics, highlighting the importance of relevance over sheer follower count.
Deep dives
The Surge of Short Form Video on LinkedIn
Currently, LinkedIn is experiencing a significant surge in the popularity and visibility of short form videos, making it an opportune time for creators. A recent video that had minimal traction on other platforms like TikTok and Instagram is now going viral on LinkedIn, attracting thousands of impressions in just minutes. The strategy of syndicating content from TikTok to LinkedIn without the watermark appears to be effective, as evidenced by a video reaching over 108,000 impressions despite a small follower base on the associated company page. This phenomenon suggests that LinkedIn's algorithm may be favoring video content, providing an opportunity for creators to gain visibility and engagement even without a large follower count.
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