E389: How Morning Brew used repetition of the coffee cup emoji to get top-of-mind awareness in places like iMessage, Whatsapp, DMs, and more.
How putting a product launch in the name of social profiles easily increases the efficacy of content marketing. “Bobby from Dupe.com.”
How Bobby from Dupe hires an army of video creators on TikTok and IG Reels, dramatically upping brand repetition and conversion rates.
A statistic about how devastating AI-generated text can be for a brand.
And finally, what I learned from seeing IRL the founder of one of the biggest media corporations in the world speak in a room worth over $20,000,000,000,000.
This is five cool marketing things that will inspire you and get your mind going.
Sources: Detailed’s emoji lesson: https://detailed.com/3d-emoji/ Bobby from Dupe’s marketing lessons: https://x.com/iamjasonlevin/status/1813592998191431963 AI-generated content performs poorly: https://www.instagram.com/reel/C9-DVNbpRKz/ Seeing the founder of one of the biggest media corporations: https://edwardsturm.com/articles/lessons-from-ryan-reynolds/
00:00 Today's Grab Bag Episode 00:16 Using Emojis for Brand Awareness 03:14 Naming Conventions on Social Media 05:28 Content Creator Armies 07:52 AI-Generated Text Stats 10:34 Lessons from Jay Penske 13:35 Podcast Milestone
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The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
The Edward Show