The Edward Show
Founder and go-to-market stories from the lens of a world-class marketer.
Latest episodes
Dec 30, 2023 • 6min
Confession: I Am Brutally Stealing
E178: I am brutally stealing other people's content, and this is what I'm seeing. Here are the results I'm getting from pillaging the creativity of others. And here's how I'm using this for my top-of-mind awareness. #contentmarketing #tiktokmarketing #growthhacking #marketing
Dec 29, 2023 • 10min
Here’s Who Will Win in 2024
E177: My predictions for the marketing winners and losers in 2024. #gotomarket #inboundmarketing #marketingfunnel #indiehackers
Dec 28, 2023 • 8min
On Page 1 of Google in Under 24 Hours
E176: Optimized my newsletter landing page for "Growth Hacking Newsletter" two days ago. The changes brought me to Page 1 of Google for the keyword within 24 hours. Exactly how I did it. And the landing page for the keyword: https://edwardsturm.com/newsletter/ #seo #searchengineoptimization #gotomarket #growthhacking
Dec 27, 2023 • 11min
The Exact SEO I’m Doing Right Now
E175: Exactly how I'm doing search engine optimization right now. A bottom-of-funnel keyword I'm excited about. Why I think I can rank for it and what I'm doing to rank for it. Other SEOs don't share this stuff. I do. #gotomarket #startups #growthhacking #seo
Dec 26, 2023 • 15min
How Dropbox Got Their First Users: The Full Story
E174: How Dropbox got their first users and customers: the FULL story. This one has everything - fails, perseverance, guerrilla marketing vs traditional marketing, big lessons, and eventual success. This is a great go-to-market startup story. I personally learned a lot from it. I think you will, too. Thank you to Benchhacks for the article in this story: https://benchhacks.com/growthstudies/dropbox-growth-hacks.htm #ycombinator #startups #gotomarket #buildinpublic
Dec 25, 2023 • 17min
Advanced Instagram Strategies for Building Your Brand in 2024
E173: Advanced Instagram strategies for brand building in 2024. Instagram is a great marketing channel for me, and I analyze my Instagram performance daily. I wish I knew these things going into 2023, but at least I know them now. #instagramhacker #growthhacking #gotomarket #growthmarketing
Dec 24, 2023 • 6min
How Udemy Got Its First Customers
E172: How Udemy got its first customers. This short story has everything: failing, manipulating investors, manipulating users, pushing through to success, cold emailing, A/B testing. If you like guerilla tactics, this one is good. #gotomarket #buildinpublic #startups #marketing
Dec 23, 2023 • 7min
How I Use the TwitterX Ads Glitch to Get More Backlinks
E171: One of the easiest ways to get repeat coverage from journalists is to show them you drive attention: clicks, views, engagement. Here's how I'm hacking this with the TwitterX Ads Glitch so that I get more backlinks. #seo #searchengineoptimization #linkbuilding #backlinks
Dec 22, 2023 • 7min
The TwitterX Ads Glitch Lives On! How to Trigger It.
E170: Like the majestic Phoenix, the TwitterX Ads Glitch has risen from the ashes of a perceived patch. The greatest glitch in the history of ad glitches lives on, and in this episode, I share the exact settings to trigger it. #mediabuying #growthhacking #gotomarket #marketing
Dec 21, 2023 • 16min
The Most Cash Generative Marketing Software Ever Is Possible Now
E169: Generative AI is now advanced enough to fully automate bottom-of-funnel SEO. If somebody were to do this, it would be the most cash-generative marketing software ever. It could be used to make any brand huge sums of money in under a year. It would be the most unfair tool. Automating bottom-of-funnel SEO through a SaaS tool will probably be built in the next year. #seo #searchengineoptimization #startups #saas
