The Edward Show

E273: Why B2C SaaS is hard and how to make it easy. Be obsessed with hearing from users. Iterate at lightning speeds. Set up a marketing funnel that brings you users even if you don't have product-market-fit (PMF). Feedback loop ⇢ iterate on users until more and more PMF (you'll get there). #marketing #startups #ycbominator #digitalmarketing Listen to more Edward Show: https://edwardsturm.com/the-edward-show/

E272: Examples of marketing so strange it's brilliant and viral.   - Yesterday's KFC-flavored Prime drink (Frydration). - A dating app with a minimum credit score of 675 to use. - My YouTube Channel where we things in half with a spoon for 200 videos.   #marketing #viralmarketing   More The Edward Show Viral Marketing Stories: https://edwardsturm.com/the-edward-show/

E271: Blind spots in marketing. Part 1. There are so many blind spots out there. We all have them. By sharing the ones we have ourselves and the ones we see from others, we can have a better sense of what to avoid and what to do. Here are some blind spots I'm seeing. #digitalmarketing #marketing #startups #branding Listen to more The Edward Show: https://edwardsturm.com/the-edward-show/

E270: Lessons I got about how to grow on TwitterX and Threads from @mhp_guy. Never retweet or repost. Always quote tweet and give your opinion, even if pithy. 500 word posts do well. Generally between 300-700 word posts are best. Comments are most important to the algorithm. "Should I start this business?" is a powerful scroll-stopping hook. #growthhacking #growthmarketing #startups My digital marketing newsletter: https://edwardsturm.com/newsletter/ More The Edward Show: https://edwardsturm.com/the-edward-show/

E269: Learn to lose if you want to win. #business #sales #networking #howtowinfriendsandinfluencepeople Follow Edward on TwitterX: https://twitter.com/showprogress Listen to The Edward Show: https://edwardsturm.com/the-edward-show/

E268: The SEO Subreddit is blowing up. "Every content site I can think of has been obliterated." The comments are all the same: "I have lost 60%. I can't afford to pay my writers." What nobody is talking about is the solution. Bottom-of-funnel SEO. My sites were not hit. Why - because I recognized long ago that top-of-funnel content is a waste of time. Bottom-of-funnel SEO is the remedy to all your SEO woes. Here's what it is and how to do it. #seo #searchengineoptimization #performancemarketing #linkbuilding My love letter to bottom-of-funnel SEO: https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ The Edward Show: https://edwardsturm.com/the-edward-show/

E267: Hot girls and successful dudes sliding into my DMs because of Instagram growth.   What it's like and the three steps I used to get the growth.   + Making it past the "fool phase" of posting and having everybody see.   My Instagram: https://www.instagram.com/edward.builds/   #socialmediamarketing #contentmarketing #growthmarketing #instagramtips   The Edward Show - Edward Sturm's daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E266: How Hey email (Hey.com) got 100,000 users in its first week.   Things covered: - Invitation-only marketing - Exploiting human biases and cognitive biases - The right way to use personal branding - Getting mainstream press with controversy - Design principles - How to use testimonials on a landing page - Being successful in a competitive market - How to give a free trial - More   Link to read the case study: https://kickstartsidehustle.com/how-hey-email-got-100k-users-in-the-first-week/   #CaseStudy #startups #ycombinator #customeracquisition   The Edward Show: Growth hacks, growth marketing, marketing case studies, and insights. Listen at https://edwardsturm.com/the-edward-show/

E265: This mobile game's deepfake marketing is crazy. Impersonating SpongeBob and getting 1.8 million views on Instagram. What a time we live in. #deepfake #ArtificialIntelligence #advertising #CaseStudy  

E264: Edward Sturm (@showprogress) explains how Senja is building links and growing domain authority. Excellent case study from the SEO subreddit and a strategy I personally have a lot of experience with. #seo #indiehackers #linkbuilding #buildinpublic The Edward Show https://edwardsturm.com/the-edward-show/