The Edward Show
Will OpenAI's SearchGPT Ruin SEO?
Aug 3, 2024
OpenAI's new SearchGPT is shifting the search engine landscape and raising eyebrows among digital marketers. With users finding answers directly, traditional SEO strategies may struggle. Yet, there's hope for bottom-of-funnel tactics, which present fresh opportunities. The old SEO is evolving, and adaptability is key. How will keywords and exploratory traffic change? Dive into the future of SEO that blends generative AI and strategic marketing to stay relevant.
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Quick takeaways
- The introduction of OpenAI's SearchGPT signifies a shift in user behavior, diminishing the effectiveness of traditional top-of-funnel SEO strategies.
- Focusing on bottom-of-funnel keywords is crucial for digital marketers, allowing them to address specific user needs and ensure effective engagement.
Deep dives
The Emergence of Search GPT and Its Impact on SEO
OpenAI is introducing Search GPT, a new AI search feature designed to provide faster and more accurate answers directly in search results. Unlike Google, which offers featured snippets only occasionally, Search GPT consistently delivers direct answers and cites sources, fundamentally changing how users interact with search engines. This shift raises concerns among SEO professionals about the relevance of traditional SEO strategies, especially when users may not visit the source website for further details. The podcast emphasizes that while top-of-funnel traffic may diminish, there remains value in focusing on bottom-of-funnel SEO, which targets users with specific intent to find solutions.
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